Essec\Faculty\Model\Contribution {#2216 ▼
#_index: "academ_contributions"
#_id: "4476"
#_source: array:26 [
"id" => "4476"
"slug" => "4476-consumers-perceptions-and-evaluations-of-virtual-bundling"
"yearMonth" => "2006-01"
"year" => "2006"
"title" => "Consumer's Perceptions and Evaluations of Virtual Bundling"
"description" => "DESMET, P., SABRI-ZAARAOUI, O., PECHPEYROU (DE), P.P. et PARGUEL, B. (2006). Consumer's Perceptions and Evaluations of Virtual Bundling. Dans: <i>ANZMAC. Advancing Theory. Maintaining Relevance</i>. QUT (Queensland University of Technology). 
DESMET, P., SABRI-ZAARAOUI, O., PECHPEYROU (DE), P.P. et PARGUEL, B. (2006). Consumer's Perceptions "
"authors" => array:4 [
0 => array:3 [
"name" => "DESMET Pierre"
"bid" => "B00000155"
"slug" => "desmet-pierre"
]
1 => array:1 [
"name" => "SABRI-ZAARAOUI O."
]
2 => array:2 [
"name" => "PECHPEYROU"
"bid" => "DE"
]
3 => array:1 [
"name" => "PARGUEL B."
]
]
"ouvrage" => "ANZMAC. Advancing Theory. Maintaining Relevance"
"keywords" => array:6 [
0 => "Bénéfices"
1 => "Communication"
2 => "Distribution"
3 => "Lots virtuels"
4 => "Promotion des ventes"
5 => "Réduction au volume"
]
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "CD-Rom Une étude qualitative et l'analyse statistique d'une expérimentation intersujets montre que les lots virtuels en promotion des ventes sont associés à un bénéfice économique perçu plus important mais génèrent aussi des coûts cognitifs perçus plus importants CD-Rom Une étude qualitative et l'analyse statistique d'une expérimentation intersujets montre que l "
"en" => "Qualitative research and Statistical analysis of an intersubjet experimental design show that virtual bundling (volume discount) increases economic perceived value but also cognitive perceived costs Qualitative research and Statistical analysis of an intersubjet experimental design show that virtua "
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-03-15T08:21:40.000Z"
"docTitle" => "Consumer's Perceptions and Evaluations of Virtual Bundling"
"docSurtitle" => "Conference Proceedings"
"authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>, SABRI-ZAARAOUI O., PECHPEYROU, PARGUEL B."
"docDescription" => "<span class="document-property-authors">DESMET Pierre, SABRI-ZAARAOUI O., PECHPEYROU, PARGUEL B.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2006</span> <span class="document-property-authors">DESMET Pierre, SABRI-ZAARAOUI O., PECHPEYROU, PARGUEL B.</sp "
"keywordList" => "<a href="#">Bénéfices</a>, <a href="#">Communication</a>, <a href="#">Distribution</a>, <a href="#">Lots virtuels</a>, <a href="#">Promotion des ventes</a>, <a href="#">Réduction au volume</a> <a href="#">Bénéfices</a>, <a href="#">Communication</a>, <a href="#">Distribution</a>, <a href="#"> "
"docPreview" => "<b>Consumer's Perceptions and Evaluations of Virtual Bundling</b><br><span>2006-01 | Conference Proceedings </span> <b>Consumer's Perceptions and Evaluations of Virtual Bundling</b><br><span>2006-01 | Conference Proc "
"docType" => "research"
"publicationLink" => "<a href="#" target="_blank">Consumer's Perceptions and Evaluations of Virtual Bundling</a>"
]
+lang: "en"
+"_type": "_doc"
+"_score": 9.0823555
+"parent": null
}
