Essec\Faculty\Model\Contribution {#2216 ▼
#_index: "academ_contributions"
#_id: "1239"
#_source: array:26 [
"id" => "1239"
"slug" => "1239-format-effects-in-volume-discounts-to-consumers"
"yearMonth" => "2007-09"
"year" => "2007"
"title" => "Format Effects in Volume Discounts to Consumers"
"description" => "PARGUEL, B., DE PECHPEYROU, P., SABRI-ZAARAOUI., O. et DESMET, P. (2007). Format Effects in Volume Discounts to Consumers. <i>Journal of Product and Brand Management</i>, 16(5), pp. 348-357. 
PARGUEL, B., DE PECHPEYROU, P., SABRI-ZAARAOUI., O. et DESMET, P. (2007). Format Effects in Volume D "
"authors" => array:4 [
0 => array:3 [
"name" => "DESMET Pierre"
"bid" => "B00000155"
"slug" => "desmet-pierre"
]
1 => array:1 [
"name" => "PARGUEL B."
]
2 => array:1 [
"name" => "DE PECHPEYROU P."
]
3 => array:1 [
"name" => "SABRI-ZAARAOUI. O."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2023-01-28 01:00:14"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "348-357"
"volume" => "16"
"number" => "5"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "A partir d'une classification d'une offre promotionnelle sur trois routes (économique, informationnelle et affective) l'article vise à évaluer du point de vue du consommateur, les avantages perçus comparés d'une offre de lot virtuel (NIP) par rapport à l'offre d'un lot pré-formé. A partir d'une classification d'une offre promotionnelle sur trois routes (économique, informationne "
"en" => "Using a classification of benefits and costs of promotional offers along three routes – economic, informational and affective – this paper aims at evaluating, from the consumer's point of view, the relative perceptual disadvantages of separate-item bundles compared to pre-wrapped bundles. Using a classification of benefits and costs of promotional offers along three routes – economic, in "
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-03-15T06:21:40.000Z"
"docTitle" => "Format Effects in Volume Discounts to Consumers"
"docSurtitle" => "Journal articles"
"authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>, PARGUEL B., DE PECHPEYROU P., SABRI-ZAARAOUI. O."
"docDescription" => "<span class="document-property-authors">DESMET Pierre, PARGUEL B., DE PECHPEYROU P., SABRI-ZAARAOUI. O.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2007</span> <span class="document-property-authors">DESMET Pierre, PARGUEL B., DE PECHPEYROU P., SABRI-ZAARAOUI. "
"keywordList" => ""
"docPreview" => "<b>Format Effects in Volume Discounts to Consumers</b><br><span>2007-09 | Journal articles </span>"
"docType" => "research"
"publicationLink" => "<a href="#" target="_blank">Format Effects in Volume Discounts to Consumers</a>"
]
+lang: "en"
+"_type": "_doc"
+"_score": 9.069621
+"parent": null
}
