Essec\Faculty\Model\Contribution {#2216 ▼
#_index: "academ_contributions"
#_id: "1328"
#_source: array:26 [
"id" => "1328"
"slug" => "1328-how-retailer-money-back-guarantees-influence-consumer-preferences-for-retailer-versus-national-brands 
1328-how-retailer-money-back-guarantees-influence-consumer-preferences-for-retailer-versus-national- "
"yearMonth" => "2014-09"
"year" => "2014"
"title" => "How Retailer Money-Back Guarantees Influence Consumer Preferences for Retailer versus National Brands How Retailer Money-Back Guarantees Influence Consumer Preferences for Retailer versus National Brand "
"description" => "DESMET, P. (2014). How Retailer Money-Back Guarantees Influence Consumer Preferences for Retailer versus National Brands. <i>Journal of Business Research</i>, 67(9), pp. 1971-1978. DESMET, P. (2014). How Retailer Money-Back Guarantees Influence Consumer Preferences for Retailer ve "
"authors" => array:1 [
0 => array:3 [
"name" => "DESMET Pierre"
"bid" => "B00000155"
"slug" => "desmet-pierre"
]
]
"ouvrage" => ""
"keywords" => array:5 [
0 => "Garantie de remboursement"
1 => "Marque de distributeur"
2 => "Prix"
3 => "Relation qualité-prix"
4 => "Satisfaction"
]
"updatedAt" => "2021-02-02 16:16:18"
"publicationUrl" => "https://www.sciencedirect.com/science/article/abs/pii/S0148296313003603"
"publicationInfo" => array:3 [
"pages" => "1971-1978"
"volume" => "67"
"number" => "9"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Les détaillants utilisent souvent des garanties de remboursement pour réduire le risque perçu sur la qualité de la marque et accroître leur part de marché. L'effet de ces garanties sur la qualité perçue du produit et, finalement, la préférence et le choix des produits, dépend de leur valeur et de la crédibilité perçue qui sont aussi liées à d'autres indices extrinsèques, tels que le prix et la marque. L'analyse d'une expérimentation sur un échantillon national de consommateurs montre que, par rapport à une garantie de remboursement simple, l'offre du doublement du remboursement n'augmente pas la préférence relative pour une marque de distributeur par rapport à une marque nationale. En outre, la taille de l'effet d'une garantie de remboursement est faible et modéré par les effets d'autres informations sur la qualité des produits, tels que la taille de l'écart de prix entre les marques. Enfin, l'effet d'une garantie de remboursement diffère selon la relation client-détaillant : l'effet de la garantie est faible pour les clients réguliers d'un distributeur ayant déjà une forte crédibilité. Les détaillants utilisent souvent des garanties de remboursement pour réduire le risque perçu sur la "
"en" => "Retailers often use money-back guarantees to reduce consumer perceived risk about brand quality and to increase their market share. The effect of such guarantees on perceived product quality and ultimately preference and product choice depends on their perceived value and credibility, related to other extrinsic clues, such as price and brand. An analysis of an experimental design with a national sample of consumers shows that compared with a simple money-back guarantee, a double money-back guarantee does not further increase the relative preference for a retailer brand over a national brand. Furthermore, the size of the effect of a money-back guarantee is small, moderated by the effects of other information on product quality, such as the size of the price differential between retailer and national brands. Finally, the effect of a money-back guarantee differs, depending on the customer–retailer relationship: A retailer with high credibility can influence regular customers less by guarantees. Retailers often use money-back guarantees to reduce consumer perceived risk about brand quality and "
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-03-17T23:21:42.000Z"
"docTitle" => "How Retailer Money-Back Guarantees Influence Consumer Preferences for Retailer versus National Brands How Retailer Money-Back Guarantees Influence Consumer Preferences for Retailer versus National Brand "
"docSurtitle" => "Journal articles"
"authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>"
"docDescription" => "<span class="document-property-authors">DESMET Pierre</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2014</span> <span class="document-property-authors">DESMET Pierre</span><br><span class="document-property-autho "
"keywordList" => "<a href="#">Garantie de remboursement</a>, <a href="#">Marque de distributeur</a>, <a href="#">Prix</a>, <a href="#">Relation qualité-prix</a>, <a href="#">Satisfaction</a> <a href="#">Garantie de remboursement</a>, <a href="#">Marque de distributeur</a>, <a href="#">Prix< "
"docPreview" => "<b>How Retailer Money-Back Guarantees Influence Consumer Preferences for Retailer versus National Brands</b><br><span>2014-09 | Journal articles </span> <b>How Retailer Money-Back Guarantees Influence Consumer Preferences for Retailer versus National Br "
"docType" => "research"
"publicationLink" => "<a href="https://www.sciencedirect.com/science/article/abs/pii/S0148296313003603" target="_blank">How Retailer Money-Back Guarantees Influence Consumer Preferences for Retailer versus National Brands</a> <a href="https://www.sciencedirect.com/science/article/abs/pii/S0148296313003603" target="_blank">Ho "
]
+lang: "en"
+"_type": "_doc"
+"_score": 9.32759
+"parent": null
}
