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DION Delphine

Department : Marketing
Campus de Cergy



I am Full Professor of Marketing at ESSEC Business School. 

My current research projects explore luxury brand management and luxury retailing. In particular, they analyze the management of heritage brands and human brands, and service interactions in luxury stores and hotels. I am also doing research on sustainability in fashion and luxury.

My research has been published in many books and leading academic journals including the Journal of Marketing, the Journal of Consumer Research, the Journal of Retailing, the Journal of Business Research, Consumption Markets & Culture.

I have received several awards for my PhD, my books and research articles, including the 2018 ESSEC Foundation Research Award.

I serve on the Editorial Review Board of 5 academic journals, including the Journal of Consumer Research, the International Journal of Research in Marketing, Journal of Business Research and Recherche et Applications en Marketing. I have received the 2020 Outstanding Editorial Review Board Member Award of the International Journal of Research in Marketing.

I hold a PhD from the University of Rennes and an Habilitation à Diriger des Recherches from the Sorbonne University. Prior to joining ESSEC Business School, I was Associate Professor of marketing at the Sorbonne University.

Specialties: consumer culture theory, luxury branding and customer experience.


  • 2012 : HDR (Sorbonne Université, France )
  • 1999 : PhD in Management Sciences (Université de Rennes, France )


    Full-time academic appointments

    • 2018 - Present : Professor (ESSEC Business School, France)
    • 2015 - 2018 : Associate Professor (ESSEC Business School, France)
    • 2007 - 2015 : Associate Professor of marketing (Sorbonne Université, France)


  • 2020 : Outstanding Editorial Review Board Member (International Journal of Research in Marketing)
  • 2018 : ESSEC Foundation Awards (ESSEC Foundation)
  • 2015 : Best book in marketing (Académie des sciences commerciales, France)
  • 2009 : Best book in marketing (Académie des sciences commerciales, France)
  • 2004 : Best research paper in visual sociology (Ecole Nationale Supérieur (ENS), France)
  • 1999 : 1st price for the best PhD dissertation in marketing (Académie des sciences commerciales, France)
  • 1999 : Special mention for the best PhD dissertation in marketing (Association Française de Marketing, France)

Journal articles


Book editor

Book chapters


Guest editor of a journal special issue

Presentations at an Academic or Professional conference

Press article, video or other popular media

Research activities

    Editorial Board Membership

  • 2016 - Present : Revue Française des Méthodes Visuelles
  • 2017 - 2020 : International Journal of Research in Marketing
  • 2019 - 2020 : Journal of Business Research
  • 2018 - 2020 : Journal of Consumer Research
  • 2015 - 2020 : Recherche et Applications en Marketing
  • 2015 - 2019 : Décisions Marketing
  • Function in an academic association

  • 2020 - Present : Consumer Culture Theory Consortium Board