Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "13255"
  #_source: array:26 [
    "id" => "13255"
    "slug" => "heritage-brands-vs-brands-with-heritage"
    "yearMonth" => "2021-09"
    "year" => "2021"
    "title" => "Heritage brands vs. brands with heritage"
    "description" => "DION, D. (2021). Heritage brands vs. brands with heritage. <i>ESSEC Knowledge</i>."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "DION Delphine"
        "bid" => "B00656347"
        "slug" => "dion-delphine"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2022-10-24 16:14:33"
    "publicationUrl" => "https://knowledge.essec.edu/en/video/heritage-brands-vs-brands-heritage.html"
    "publicationInfo" => array:3 [
      "pages" => ""
      "volume" => ""
      "number" => ""
    ]
    "type" => array:2 [
      "fr" => "Articles ou vidéos de vulgarisation"
      "en" => "Press article, video or other popular media"
    ]
    "support_type" => array:2 [
      "fr" => "Presse"
      "en" => "Press"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "The brand. The myth. The legend. A brand’s heritage plays an important part in brand management, driving its value and consumer trust. It’s an invaluable aspect of its pedigree, because of its uniqueness and the fact that it is difficult for competitors to copy."
      "en" => "The brand. The myth. The legend. A brand’s heritage plays an important part in brand management, driving its value and consumer trust. It’s an invaluable aspect of its pedigree, because of its uniqueness and the fact that it is difficult for competitors to copy."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T16:21:40.000Z"
    "docTitle" => "Heritage brands vs. brands with heritage"
    "docSurtitle" => "Press article, video or other popular media"
    "authorNames" => "<a href="/cv/dion-delphine">DION Delphine</a>"
    "docDescription" => "<span class="document-property-authors">DION Delphine</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2021</span>"
    "keywordList" => ""
    "docPreview" => "<b>Heritage brands vs. brands with heritage</b><br><span>2021-09 | Press article, video or other popular media </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://knowledge.essec.edu/en/video/heritage-brands-vs-brands-heritage.html" target="_blank">Heritage brands vs. brands with heritage</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.550396
  +"parent": null
}