Press article, video or other popular media
Year
2022
Abstract
Art and luxury have a long history of influencing each other to create timeless, aspirational experiences. Luxury brands have many connections with the art world, and brand and creative directors increasingly draw on art trends and philosophy in their work. What is it about art that is so inspirational for luxury brands and their creative directors?
DION, D. (2022). Artification: Luxury down to fine art. ESSEC Knowledge.