Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "13259"
  #_source: array:26 [
    "id" => "13259"
    "slug" => "sleeping-beauties-how-to-transform-your-brand-into-legend-and-sell"
    "yearMonth" => "2017-01"
    "year" => "2017"
    "title" => "Sleeping beauties: how to transform your brand into legend - and sell"
    "description" => "DION, D. (2017). Sleeping beauties: how to transform your brand into legend - and sell. <i>ESSEC Knowledge</i>."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "DION Delphine"
        "bid" => "B00656347"
        "slug" => "dion-delphine"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2022-10-24 16:20:57"
    "publicationUrl" => "https://knowledge.essec.edu/en/strategy/sleeping-beauties-how-transform-your-brand-legend-.html"
    "publicationInfo" => array:3 [
      "pages" => ""
      "volume" => ""
      "number" => ""
    ]
    "type" => array:2 [
      "fr" => "Articles ou vidéos de vulgarisation"
      "en" => "Press article, video or other popular media"
    ]
    "support_type" => array:2 [
      "fr" => "Presse"
      "en" => "Press"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "There are certain products and services that exude legend. Peering through a window display, flicking through a brochure, our senses are aroused and our emotions seduced as our imagination sweeps us off on a journey of colors and smells, touch, images, and memories. It could be a watch, guitar, car, hotel, bag or ring. The dream remains long after the buy."
      "en" => "There are certain products and services that exude legend. Peering through a window display, flicking through a brochure, our senses are aroused and our emotions seduced as our imagination sweeps us off on a journey of colors and smells, touch, images, and memories. It could be a watch, guitar, car, hotel, bag or ring. The dream remains long after the buy."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T16:21:40.000Z"
    "docTitle" => "Sleeping beauties: how to transform your brand into legend - and sell"
    "docSurtitle" => "Press article, video or other popular media"
    "authorNames" => "<a href="/cv/dion-delphine">DION Delphine</a>"
    "docDescription" => "<span class="document-property-authors">DION Delphine</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2017</span>"
    "keywordList" => ""
    "docPreview" => "<b>Sleeping beauties: how to transform your brand into legend - and sell</b><br><span>2017-01 | Press article, video or other popular media </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://knowledge.essec.edu/en/strategy/sleeping-beauties-how-transform-your-brand-legend-.html" target="_blank">Sleeping beauties: how to transform your brand into legend - and sell</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.550396
  +"parent": null
}