Journal articles

Anatomy of Exchange

Anderson Wilton Thomas, Challagalla Goutam N., MCFARLAND Richard
Journal of Marketing Theory and Practice (1999)
Journal articles

Supply Chain Contagion

McFarland Richard , Bloodgood James, Payan Janice
Journal of Marketing (2008)


Department : Management
Associate Professor
Campus de Cergy
Organizational Learning - Organizational Design - Complexity Theory - Organizational Adaptation - Strategy

LECUE Guillaume

Department : Information Systems, Decision Sciences and Statistics
Campus de Cergy
Statistical Data Analysis - Health Economics - Mathematics - Decision Sciences - Probability Theory & Mathematical Statistics