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de BRUYN Arnaud

Department : Marketing
Professor
Campus de Cergy

Contact

Diplomas

  • 2004 : Ph.D. in Business Administration (Penn State University, United States of America )
  • 1997 : Master in Economics (University of Liège, Belgium )

Career

    Full-time academic appointments

    • 2011 - Present : Professor (ESSEC Business School, France)
    • 2008 - 2011 : Associate Professor (ESSEC Business School, France)
    • 2004 - 2008 : Assistant Professor (ESSEC Business School, France)

    Other Academic Appointments

      • 2011 - 2014 : Head of the Marketing Department (ESSEC Business School, France)
      • 2015 - Present : Distinguished Visiting Research Scholar, Institute for the Study of Business Markets (Penn State University, United States of America)
      • 2005 - 2014 : Visiting Research Scholar, Institute for the Study of Business Markets (Penn State University, United States of America)
      • 2000 - 2004 : Research Assistant (Penn State University, United States of America)
      • 1994 - 1997 : Teaching Assistant (University of Liège, Belgium)

    Professional appointments

    • 2013 - Present : Founder (DECISIVE SYSTEM s.p.r.l., Belgium)
    • 2014 - Present : Board Member (DecisionPro, Inc., United States of America)
    • 2016 - Present : Principal & Lead Solution Architect (DecisionPro, Inc., United States of America)
    • 2011 - 2016 : Co-founder (île aux trésors s.p.r.l., Belgium)
    • 2006 - 2014 : Senior Consultant (DecisionPro, Inc., United States of America)
    • 2005 - 2006 : Director of Marketing Research & Development (QualiData, France)
    • 1998 - 2000 : Head Analyst, Director of Development (QualiData, France)
    • 1997 - 1998 : Data Analyst, Development Assistant (QualiData, France)
    • 1997 : Programmer-Analyst (Optimus, France)

Awards

  • 2018 : 2018 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact, (2008), A multi-stage model of word-of-mouth influence through viral marketing, International Journal of Research in Marketing, vol. 25(3), pp. 151-163.
  • 2016 : ESSEC Foundation Teaching Award, Runner-Up Selected by students and participants as one of their "favorite professors" (ESSEC Foundation)
  • 2012 : Emerald Citation of Excellence Award 2012, for the article “A Multi-stage Model of Word-of-mouth Influence Through Viral Marketing”
  • 2012 : Excellence in Teaching Award (ESSEC Business School, France)
  • 2010 : Best Paper Award, Finalist Prix Académique Syntec Conseil en Management
  • 2009 : Best Paper Award International Journal of Research in Marketing
  • 2004 : Finalist e-Business Research Center Doctoral Award Competition

Grants

  • 2008 : Grant, How to Profile and Target your Customers Using Collaborative Database Profiling ESSEC Research Center (ESSEC Business School, France)
  • 2008 : Grant: Greed, Fear, Vision: How Organizational Incentives Affect Marketing Decision Support System Adoption ESSEC Research Center (ESSEC Business School, France)
  • 2005 : Grant: Online Recommender Systems and the Design of Virtual Sales Agents ESSEC Research Center (ESSEC Business School, France)
  • 2004 : Grant: Online Recommender Systems e-Business Research Center (Penn State University, United States of America)
  • 2003 : Doctoral Fellow AMA Sheth Foundation Doctoral Consortium
  • 2003 : Doctoral Fellow Marketing Science Doctoral Consortium
  • 2002 : Grant: Is The Small World Even Smaller Online (And Is It So Small After All)? e-Business Research Center (Penn State University, United States of America)
  • 2001 : Grant: Antecedents of Wireless Internet Adoption in the US, in the UK and in Japan e-Business Research Center (Penn State University, United States of America)
  • 2000 : Executive Program Scholarship ($15 000) (Penn State University, United States of America)
  • 2000 : Grant: Improving Conjoint by Incorporating Uncertainty (co-applicant) Institute for the Study of Business Markets (Penn State University, United States of America)
  • 2000 : ISBM Fellowship Institute for the Study of Business Markets ($150 000) (Penn State University, United States of America)

Journal articles

Books

Conference Proceedings

Presentations at an Academic or Professional conference

Working Papers

Services

  • 2001 - 2004 : Student Advisory, Board Member e-Incubator at Penn State University

Professional activities

    Consulting

  • 1973 - Present : Consulting for the Not-for-profit Sector: Fondation Foch, Fondation 30 Millions d'Amis, Ecole Centrale de Paris, WWF, Gustave Roussy, Armée du Salut, Care France, SERA, CCFD, Fondation Notre Dame, Radio Notre Dame, France Alzheimer, Caritas Luxemburg (Luxemburg), Sanctuaires de Notre-Dame de Lourdes, Association des Paralysés de France, ARC, Perce-Neige, Amnesty International, Fondation de la Recherche Médicale, OXFAM, Foyer de Cachan, Albero della Vita (Italy), Chiens Guides d’Aveugles, Institut Curie, UMP, Croix-Rouge Française, Fondation de France, Action contre la Faim, AFM-Téléthon, SOS Villages d'Enfants, Malte Liban, Fondation Lejeune, Fondation de l’Avenir, Vaincre la Mucoviscidose, ADV
  • 1973 - Present : Consulting in Private Sector: ImpactRx (USA), Chaire Sanofi-Aventis, HOIST Kredit, Cancer Treatment Centers of America (USA), Ricard, Pedigree, La Poste, Ernst & Young
  • 1973 - Present : Research Partners (academic collaboration) WWF, Secours Catholique, InSites Consulting, Institut Gustave Roussy, Armée du Salut

Research activities

    Editorial Board Membership

  • 2012 - 2020 : International Journal of Research in Marketing
  • 2009 - 2019 : Journal of Interactive Marketing
  • 2011 - 2018 : Recherche et Applications en Marketing
  • 2013 International Journal of Research in Marketing
  • Reviewer for a journal

  • Reviewer for Décisions Marketing; International Journal of Internet Marketing and Advertising; International Journal of Research in Marketing; Journal of Interactive Advertising; Journal of Interactive Marketing; Journal of Marketing; Journal of Marketing Communications; Journal of Marketing Research; Journal of Marketing Theory and Practice; Management Science; Marketing Letters; Marketing Science; Review of Economics and Statistics
  • Function in an academic association

  • 2014 - 2016 : EMAC Representative for France (national elections)
  • 2011 - 2013 : EMAC Representative for France (national elections)
  • Role as an expert or appraisor in a research organization

  • 2013 Ad-hoc reviewer for Erasmus Research Institute in Management / ERIM
  • 2013 Ad-hoc reviewer for Time-sharing Experiments for the Social Sciences (TESS, NSF-funded)
  • 2011 Ad-hoc reviewer for National Science Foundation
  • Other academic activity

  • 2015 - Present : Chair, EMAC Doctoral Colloquium
  • 2013 - 2014 : Track Chair, EMAC Doctoral Colloquium
  • 2010 - 2012 : Faculty Member, EMAC Doctoral Colloquium
  • 2011 Jury member for EMAC McKinsey Marketing Dissertation Award
  • 2008 - 2009 : Track Chair, EMAC Conference, New Technologies & E-marketing Track
  • 2007 Deputy Chair, EMAC Conference, New Technologies & E-marketing Track
  • 2005 Jury member for Institute for the Study of Business Markets Doctoral Award Competition
  • 2005 Jury member for eBusiness Research Center Doctoral Award Competition
  • 2004 Publicity Chair, ACM Sixth Conference on Electronic Commerce
  • 2004 Web Designer, Database Manager, Marketing the Profession Survey, INFORMS
  • 2003 Analyst, co-author, Branding Survey for the INFORMS Public Information Committee
  • Participation in scientific commissions or reviewer for a conference

  • 2005 - 2016 : Ad-hoc reviewer for EMAC Conferences (2005-2009, 2015-2016)
  • 2014 Ad-hoc reviewer for AFM Conference
  • 2010 Ad-hoc reviewer for Academy of Marketing Science
  • 2003 Ad-hoc reviewer for AMA Educator's Conference

Theses

  • 2018 : JIAO Wenyu (ESSEC Business School), Thesis co-director, First placement: Post doctoral position - Fox Business School, Temple University
  • 2014 : MUKHERJEE Prithwiraj (ESSEC Business School), Thesis director, First placement: Assistant Professor of Marketing - Indian Institute of Management Bangalore
  • 2014 : FERECATU Alina (ESSEC Business School), Thesis director, First placement: Assistant Professor - Erasmus University
  • 2012 : LAI EP BENNEJEAN Jau-Shyuam (ESSEC Business School), Thesis co-director, First placement: Associate professor - EM Lyon Business School