Essec\Faculty\Model\Contribution {#2216 ▼
#_index: "academ_contributions"
#_id: "5068"
#_source: array:26 [
"id" => "5068"
"slug" => "5068-short-term-impact-long-term-doom-the-paradox-of-optimizing-the-number-of-solicitations-in-direct-marketing-fundraising 
5068-short-term-impact-long-term-doom-the-paradox-of-optimizing-the-number-of-solicitations-in-direc "
"yearMonth" => "2006-05"
"year" => "2006"
"title" => "Short Term Impact, Long Term Doom: The Paradox of Optimizing the Number of Solicitations in Direct Marketing Fundraising Short Term Impact, Long Term Doom: The Paradox of Optimizing the Number of Solicitations in Direct M "
"description" => "DE BRUYN, A. (2006). Short Term Impact, Long Term Doom: The Paradox of Optimizing the Number of Solicitations in Direct Marketing Fundraising. Dans: <i>Proceedings of the 35th EMAC Conference</i>. European Marketing Academy (EMAC). DE BRUYN, A. (2006). Short Term Impact, Long Term Doom: The Paradox of Optimizing the Number of Soli "
"authors" => array:1 [
0 => array:3 [
"name" => "DE BRUYN Arnaud"
"bid" => "B00024825"
"slug" => "de-bruyn-arnaud"
]
]
"ouvrage" => "Proceedings of the 35th EMAC Conference"
"keywords" => array:3 [
0 => "Collecte de fonds"
1 => "Marketing caritatif"
2 => "Marketing direct"
]
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "CD-Rom Ce papier discute la possibilité que l’optimisation de l’envoi des mailings, dans le cadre de campagnes de fundraising, puisse engendrer un effet adverse sur le long terme. CD-Rom Ce papier discute la possibilité que l’optimisation de l’envoi des mailings, dans le cadre de "
"en" => "This paper discussed the possibility that optimizing the Number of Solicitations in Direct Marketing Fundraising for maximizing short-term impact might actually diminish future returns in the long term. This paper discussed the possibility that optimizing the Number of Solicitations in Direct Marketing "
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-04-03T02:21:43.000Z"
"docTitle" => "Short Term Impact, Long Term Doom: The Paradox of Optimizing the Number of Solicitations in Direct Marketing Fundraising Short Term Impact, Long Term Doom: The Paradox of Optimizing the Number of Solicitations in Direct M "
"docSurtitle" => "Conference Proceedings"
"authorNames" => "<a href="/cv/de-bruyn-arnaud">DE BRUYN Arnaud</a>"
"docDescription" => "<span class="document-property-authors">DE BRUYN Arnaud</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2006</span> <span class="document-property-authors">DE BRUYN Arnaud</span><br><span class="document-property-aut "
"keywordList" => "<a href="#">Collecte de fonds</a>, <a href="#">Marketing caritatif</a>, <a href="#">Marketing direct</a> <a href="#">Collecte de fonds</a>, <a href="#">Marketing caritatif</a>, <a href="#">Marketing direct "
"docPreview" => "<b>Short Term Impact, Long Term Doom: The Paradox of Optimizing the Number of Solicitations in Direct Marketing Fundraising</b><br><span>2006-05 | Conference Proceedings </span> <b>Short Term Impact, Long Term Doom: The Paradox of Optimizing the Number of Solicitations in Direc "
"docType" => "research"
"publicationLink" => "<a href="#" target="_blank">Short Term Impact, Long Term Doom: The Paradox of Optimizing the Number of Solicitations in Direct Marketing Fundraising</a> <a href="#" target="_blank">Short Term Impact, Long Term Doom: The Paradox of Optimizing the Number "
]
+lang: "en"
+"_type": "_doc"
+"_score": 9.075131
+"parent": null
}
