Essec\Faculty\Model\Contribution {#2216 ▼
#_index: "academ_contributions"
#_id: "3266"
#_source: array:26 [
"id" => "3266"
"slug" => "3266-principles-of-marketing-engineering"
"yearMonth" => "2007-01"
"year" => "2007"
"title" => "Principles of Marketing Engineering"
"description" => "LILIEN, G.L., RANGASWAMY, A. et DE BRUYN, A. (2007). <i>Principles of Marketing Engineering</i>. Trafford Publishing, 232 pages. 
LILIEN, G.L., RANGASWAMY, A. et DE BRUYN, A. (2007). <i>Principles of Marketing Engineering</i>. Tra "
"authors" => array:3 [
0 => array:3 [
"name" => "DE BRUYN Arnaud"
"bid" => "B00024825"
"slug" => "de-bruyn-arnaud"
]
1 => array:1 [
"name" => "LILIEN G.L"
]
2 => array:1 [
"name" => "RANGASWAMY A."
]
]
"ouvrage" => ""
"keywords" => array:1 [
0 => "Ingéniérie marketing"
]
"updatedAt" => "2021-09-06 14:06:32"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Livres"
"en" => "Books"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet ouvrage, destiné aux professionels du marketing et étudiants d'école de commerce, présente différentes techniques d'ingéniérie marketing. Cet ouvrage, destiné aux professionels du marketing et étudiants d'école de commerce, présente diffé "
"en" => "This book, aimed at marketing professionals and business students, presents many marketing engineering techniques in a non-technical way. This book, aimed at marketing professionals and business students, presents many marketing engineeri "
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-04-02T16:21:41.000Z"
"docTitle" => "Principles of Marketing Engineering"
"docSurtitle" => "Books"
"authorNames" => "<a href="/cv/de-bruyn-arnaud">DE BRUYN Arnaud</a>, LILIEN G.L, RANGASWAMY A."
"docDescription" => "<span class="document-property-authors">DE BRUYN Arnaud, LILIEN G.L, RANGASWAMY A.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2007</span> <span class="document-property-authors">DE BRUYN Arnaud, LILIEN G.L, RANGASWAMY A.</span><br><span c "
"keywordList" => "<a href="#">Ingéniérie marketing</a>"
"docPreview" => "<b>Principles of Marketing Engineering</b><br><span>2007-01 | Books </span>"
"docType" => "research"
"publicationLink" => "<a href="#" target="_blank">Principles of Marketing Engineering</a>"
]
+lang: "en"
+"_type": "_doc"
+"_score": 8.969372
+"parent": null
}
