Essec\Faculty\Model\Profile {#2233
#_id: "B00000402"
#_source: array:40 [
"bid" => "B00000402"
"academId" => "1982"
"slug" => "oble-frederic"
"fullName" => "Frédéric OBLE"
"lastName" => "OBLE"
"firstName" => "Frédéric"
"title" => array:2 [
"fr" => "Professeur enseignant"
"en" => "Teaching Professor"
]
"email" => "oble@essec.edu"
"status" => "ACTIF"
"campus" => "Campus de Cergy"
"departments" => []
"phone" => "+33 (0)1 34 43 32 63"
"sites" => []
"facNumber" => "1982"
"externalCvUrl" => "https://faculty.essec.edu/cv/oble-frederic/pdf"
"googleScholarUrl" => null
"facOrcId" => null
"career" => array:9 [
0 => Essec\Faculty\Model\CareerItem {#2267
#_index: null
#_id: null
#_source: array:7 [
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"en" => "Full-time academic appointments"
]
"label" => array:2 [
"fr" => "Professeur enseignant assistant"
"en" => "Assistant Teaching Professor"
]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
1 => Essec\Faculty\Model\CareerItem {#2268
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2007-09-01"
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"type" => array:2 [
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]
"label" => array:2 [
"fr" => "Professeur enseignant associé"
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]
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"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
2 => Essec\Faculty\Model\CareerItem {#2269
#_index: null
#_id: null
#_source: array:7 [
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]
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"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
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]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
3 => Essec\Faculty\Model\CareerItem {#2270
#_index: null
#_id: null
#_source: array:7 [
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]
"label" => array:2 [
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"en" => "Assistant Teacher"
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"institution" => array:2 [
"fr" => "Université de Nancy"
"en" => "Université de Nancy"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
4 => Essec\Faculty\Model\CareerItem {#2271
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "1988-01-01"
"endDate" => "1989-10-31"
"isInternalPosition" => true
"type" => array:2 [
"en" => "Professional appointments"
"fr" => "Positions professionnelles"
]
"label" => array:2 [
"fr" => "Chargé d'études dans l'Equipe prospective de la Consommation"
"en" => "Market Researcher within the Equipe prospective de la Consommation (Consumer Outlook Team)"
]
"institution" => array:2 [
"fr" => "Centre de Recherche et d'Etude pour l'Observation des Conditions de vie (CREDOC)"
"en" => "Centre de Recherche et d'Etude pour l'Observation des Conditions de vie (CREDOC)"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
5 => Essec\Faculty\Model\CareerItem {#2272
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "1989-09-01"
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"isInternalPosition" => true
"type" => array:2 [
"fr" => "Positions académiques principales"
"en" => "Full-time academic appointments"
]
"label" => array:2 [
"fr" => "Professeur et Consultant"
"en" => "Professor and Consultant"
]
"institution" => array:2 [
"fr" => "Institut de Gestion Internationale Agro-alimentaire (IGIA)"
"en" => "Institut de Gestion Internationale Agro-alimentaire (IGIA)"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
6 => Essec\Faculty\Model\CareerItem {#2273
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "1997-09-01"
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"en" => "Other Academic Appointments"
"fr" => "Autres positions académiques"
]
"label" => array:2 [
"fr" => "Directeur académique Mastère Spécialisé en Management International Agro-alimentaire"
"en" => "Academic Head Mastère Spécialisé en Management International Agro-alimentaire"
]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
7 => Essec\Faculty\Model\CareerItem {#2274
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2013-09-01"
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]
"label" => array:2 [
"fr" => "Directeur Académique PMS Marketing et Développement commercial"
"en" => "Academic Director PMS Marketing et Développement commercial"
]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
8 => Essec\Faculty\Model\CareerItem {#2275
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2020-03-02"
"endDate" => "2025-08-31"
"isInternalPosition" => true
"type" => array:2 [
"en" => "Other Academic Appointments"
"fr" => "Autres positions académiques"
]
"label" => array:2 [
"fr" => "Co-Directeur Chaire Food Business Challenges"
"en" => "Co-Director Food Business Challenges Chair"
]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
]
"diplomes" => array:5 [
0 => Essec\Faculty\Model\Diplome {#2235
#_index: null
#_id: null
#_source: array:6 [
"diplome" => "DIPLOMA"
"type" => array:2 [
"fr" => "Diplômes"
"en" => "Diplomas"
]
"year" => "1992"
"label" => array:2 [
"en" => "Doctorat in Industrial Systems Engineering"
"fr" => "Doctorat en Génie des Systèmes Industriels"
]
"institution" => array:2 [
"fr" => "Lorraine INP"
"en" => "Lorraine INP"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
1 => Essec\Faculty\Model\Diplome {#2237
#_index: null
#_id: null
#_source: array:6 [
"diplome" => "DIPLOMA"
"type" => array:2 [
"fr" => "Diplômes"
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]
"year" => "1984"
"label" => array:2 [
"en" => "Engineering Diploma "Génie des Systèmes Industriels" (Industrial Systems Engineer)"
"fr" => "Diplôme d'Ingénieur en "Génie des Systèmes Industriels""
]
"institution" => array:2 [
"fr" => "Lorraine INP"
"en" => "Lorraine INP"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
2 => Essec\Faculty\Model\Diplome {#2234
#_index: null
#_id: null
#_source: array:6 [
"diplome" => "DIPLOMA"
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"en" => "Diplôme d'Etudes Approfondies (D.E.A.) in Industrial Management"
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]
"institution" => array:2 [
"fr" => "Lorraine INP"
"en" => "Lorraine INP"
]
"country" => array:2 [
"fr" => "France"
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]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
3 => Essec\Faculty\Model\Diplome {#2238
#_index: null
#_id: null
#_source: array:6 [
"diplome" => "DIPLOMA"
"type" => array:2 [
"fr" => "Diplômes"
"en" => "Diplomas"
]
"year" => "1983"
"label" => array:2 [
"en" => "Agronomist Engineering Diploma"
"fr" => "Diplôme d'Ingénieur Agronome"
]
"institution" => array:2 [
"fr" => "École Nationale Supérieure d'Agronomie et des Industries Alimentaires (ENSAIA)"
"en" => "École Nationale Supérieure d'Agronomie et des Industries Alimentaires (ENSAIA)"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
4 => Essec\Faculty\Model\Diplome {#2232
#_index: null
#_id: null
#_source: array:6 [
"diplome" => "CERT"
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"fr" => "Certificats"
"en" => "Certificates"
]
"year" => "2020"
"label" => array:2 [
"en" => "Food Waste Prevention"
"fr" => "Food Waste Prevention"
]
"institution" => array:2 [
"fr" => "LightBlue"
"en" => "LightBlue"
]
"country" => array:2 [
"fr" => "Thaïlande"
"en" => "Thailand"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
]
"bio" => array:2 [
"fr" => """
<p>Après 2 années passées au CREDOC en tant que chargé d'étude (enquêtes CCAF), Frédéric Oble est professeurà l'ESSEC au Département Marketing. Spécialiste du marketing BtoC et des études Marketing, il a formé au Marketing plusieurs centaines d'étudiants au sein de plusieurs programmes (ESSEC Grande Ecole, Mastères Spécialisés, Formation permanente). Il est très investi dans le développement pédagogique : création de MOOC, écriture de cas marketing multi-médias, innovation pédagogique, animation et coaching.</p>\n
\n
<p>Il a dirigé le Mastère Spécialisé Management International Agro-alimentaire de 1997 à 2019. Il est titulaire d'un doctorat de 3e cycle en Génie des Systèmes Industriels, et d'un diplôme Ingénieur de l'ENSAIA. Il dirige aujourd'hui la chaire Food Business Challenges avec son collègue Olivier Fourcadet.</p>\n
\n
<p>Récemment, il a contribuéà l'écriture de chapitres pour la version française de « Principes de Marketing » de Gary Amstrong & Philip Kotler aux Editions Pearson 2019 (14ème édition), et a publié aux Editions Vuibertun ouvrage marketing « Pro en Marketing » (2019).</p>
"""
"en" => """
<p dir="ltr"><span style="background-color:transparent">After 2 years spent at the CREDOC as a Market Researcher (CCAF studies), Frédéric Oble is Professor at ESSEC, in the Marketing Department. Expert in BtoC Marketing and Marketing studies, he taught Marketing to hundreds of students from different programs (ESSEC Grande Ecole, Mastères Spécialisés, Executive Education). He is highly involved in the development of educational methods : MOOC creation, multimedia Marketing cases writing, pedagogical innovation, animation and coaching.</span></p>\n
\n
<p dir="ltr">From 1997 to 2019, he was the Academic Director of the advanced master Management International Agro-Alimentaire (Agri-food International Management). Today, with his colleague Olivier Fourcadet he is the Director of the Food Business Challenges chair. He holds a Doctorate in Industrial Systems Engineering, and an Engineering diploma from ENSAIA. </p>\n
\n
<p dir="ltr"><span style="background-color:transparent">Recently, he contributed to the writing of chapters for the French version of “Principles of Marketing”, by Gary Amstrong & Philip Kotler, Editions Pearson 2019 (14th edition). </span>In 2019 he published a marketing book "Pro en Marketing" at Editions Vuibert<span style="background-color:transparent">.</span></p>
"""
]
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]
"site" => array:2 [
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0 => Essec\Faculty\Model\TeachingItem {#2258
#_index: null
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#_source: array:7 [
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"fr" => "The world of food challenges and champions"
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]
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]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
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]
]
+lang: "fr"
}
1 => Essec\Faculty\Model\TeachingItem {#2251
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2021"
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"program" => "Global BBA"
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"fr" => "Entrepreneurship 2"
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]
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"fr" => "France"
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]
]
+lang: "fr"
}
2 => Essec\Faculty\Model\TeachingItem {#2257
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2020"
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"program" => "Grande Ecole - Master in Management"
"label" => array:2 [
"fr" => "Insights on food challenges"
"en" => "Insights on food challenges"
]
"type" => array:2 [
"fr" => "Marketing"
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]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
}
3 => Essec\Faculty\Model\TeachingItem {#2265
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2020"
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"fr" => "La distribution alimentaire : quels enjeux pour les agriculteurs ?"
"en" => "La distribution alimentaire : quels enjeux pour les agriculteurs ?"
]
"type" => array:2 [
"fr" => "Marketing"
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]
"institution" => array:2 [
"fr" => "IFOCAP"
"en" => "IFOCAP"
]
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"en" => "France"
]
]
+lang: "fr"
}
4 => Essec\Faculty\Model\TeachingItem {#2261
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2020"
"endDate" => null
"program" => "MS Marketing Management & Digital"
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"en" => "Etudes et Recherche en marketing"
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]
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]
]
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}
5 => Essec\Faculty\Model\TeachingItem {#2259
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#_source: array:7 [
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]
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]
]
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}
6 => Essec\Faculty\Model\TeachingItem {#2249
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#_source: array:7 [
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]
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}
7 => Essec\Faculty\Model\TeachingItem {#2256
#_index: null
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#_source: array:7 [
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]
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]
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}
8 => Essec\Faculty\Model\TeachingItem {#2252
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]
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]
]
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}
9 => Essec\Faculty\Model\TeachingItem {#2255
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#_source: array:7 [
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]
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]
]
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}
10 => Essec\Faculty\Model\TeachingItem {#2253
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]
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]
]
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}
11 => Essec\Faculty\Model\TeachingItem {#2262
#_index: null
#_id: null
#_source: array:7 [
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]
"country" => array:2 [
"fr" => "Maroc"
"en" => "Morocco"
]
]
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}
12 => Essec\Faculty\Model\TeachingItem {#2263
#_index: null
#_id: null
#_source: array:7 [
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]
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]
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}
13 => Essec\Faculty\Model\TeachingItem {#2254
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]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
}
14 => Essec\Faculty\Model\TeachingItem {#2264
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2014"
"endDate" => null
"program" => "Executive Education Non Diplômant"
"label" => array:2 [
"fr" => "Évolution des consommateurs et enjeux pour les marques dans le secteur alimentaire"
"en" => "Évolution des consommateurs et enjeux pour les marques dans le secteur alimentaire"
]
"type" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
}
15 => Essec\Faculty\Model\TeachingItem {#2250
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2013"
"endDate" => null
"program" => "Grande Ecole - Master in Management"
"label" => array:2 [
"fr" => "Expérience projet"
"en" => "Expérience projet"
]
"type" => array:2 [
"fr" => "Autre discipline"
"en" => "Other Discipline"
]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
}
16 => Essec\Faculty\Model\TeachingItem {#2260
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2009"
"endDate" => null
"program" => "Grande Ecole - Master in Management"
"label" => array:2 [
"fr" => "Introduction au Marketing"
"en" => "Introduction au Marketing"
]
"type" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
}
17 => Essec\Faculty\Model\TeachingItem {#2266
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2020"
"endDate" => "2021"
"program" => "Executive Education Non Diplômant"
"label" => array:2 [
"fr" => "Les études en Marketing"
"en" => "Les études en Marketing"
]
"type" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
}
]
"otherActivities" => array:11 [
0 => Essec\Faculty\Model\ExtraActivity {#2236
#_index: null
#_id: null
#_source: array:9 [
"startDate" => "1997-09-01"
"endDate" => null
"year" => null
"uuid" => "501"
"type" => array:2 [
"fr" => "Activités professionnelles"
"en" => "Professional activities"
]
"subType" => array:2 [
"fr" => "Membre d'une association professionnelle, d'un groupe d'experts ou d'un conseil d'administration"
"en" => "Member of a professional association, of an expert group or of a board of directors"
]
"label" => array:2 [
"fr" => "Partenaire ANIA (Association Nationale des Industries Agro-alimentaires) via le MS MIA"
"en" => "Collaborator ANIA (Association Nationale des Industries Agro-alimentaires) via le MS MIA"
]
"institution" => array:2 [
"fr" => "Association Nationale des Industries Alimentaires"
"en" => "Association Nationale des Industries Alimentaires"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
1 => Essec\Faculty\Model\ExtraActivity {#2239
#_index: null
#_id: null
#_source: array:9 [
"startDate" => "1991-01-01"
"endDate" => "1991-12-31"
"year" => null
"uuid" => "502"
"type" => array:2 [
"fr" => "Activités professionnelles"
"en" => "Professional activities"
]
"subType" => array:2 [
"fr" => "Consulting"
"en" => "Consulting"
]
"label" => array:2 [
"fr" => "Etude de marché sur les compléments nutritionnels en vue du lancement d'une nouvelle gamme (Etude confidentielle)."
"en" => "Market study on dietary supplements in preparation for the launch of a new assortment (Confidential Study)."
]
"institution" => array:2 [
"fr" => null
"en" => null
]
"country" => array:2 [
"fr" => null
"en" => null
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
2 => Essec\Faculty\Model\ExtraActivity {#2240
#_index: null
#_id: null
#_source: array:9 [
"startDate" => "1991-01-01"
"endDate" => "1991-12-31"
"year" => null
"uuid" => "502"
"type" => array:2 [
"fr" => "Activités professionnelles"
"en" => "Professional activities"
]
"subType" => array:2 [
"fr" => "Consulting"
"en" => "Consulting"
]
"label" => array:2 [
"fr" => "Etude des modalités de mise en marché des produits "nutrition-santé" ; Exemple des produits laitiers sans cholestérol, et des conséquences économiques sur la filière lait (Ministère de l'Agriculture - D.G.AL.)"
"en" => "Study on terms and conditions of market entry of "nutrition-health" products; example of diary products without cholesterol, and the economic consequences for the milk sector (Ministère de l'Agriculture - D.G.AL.)"
]
"institution" => array:2 [
"fr" => null
"en" => null
]
"country" => array:2 [
"fr" => null
"en" => null
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
3 => Essec\Faculty\Model\ExtraActivity {#2241
#_index: null
#_id: null
#_source: array:9 [
"startDate" => "1992-01-01"
"endDate" => "1992-12-31"
"year" => null
"uuid" => "502"
"type" => array:2 [
"fr" => "Activités professionnelles"
"en" => "Professional activities"
]
"subType" => array:2 [
"fr" => "Consulting"
"en" => "Consulting"
]
"label" => array:2 [
"fr" => "Etude de marché des abats transformés en France : perception, motivations/freins, attentes, comportement d'achat, comportement de consommation (Etude confidentielle)."
"en" => "Study on transformed offal market in France : perception, motivation/obstacles, purchasing behaviour, consumption behaviour (Confidential study)"
]
"institution" => array:2 [
"fr" => null
"en" => null
]
"country" => array:2 [
"fr" => null
"en" => null
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
4 => Essec\Faculty\Model\ExtraActivity {#2242
#_index: null
#_id: null
#_source: array:9 [
"startDate" => "1993-01-01"
"endDate" => "1993-12-31"
"year" => null
"uuid" => "502"
"type" => array:2 [
"fr" => "Activités professionnelles"
"en" => "Professional activities"
]
"subType" => array:2 [
"fr" => "Consulting"
"en" => "Consulting"
]
"label" => array:2 [
"fr" => "Analyse du marché des salades en restauration hors-foyer (Etude confidentielle)."
"en" => "Salade market analysis in out of home food channels (Confidential study)"
]
"institution" => array:2 [
"fr" => null
"en" => null
]
"country" => array:2 [
"fr" => null
"en" => null
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
5 => Essec\Faculty\Model\ExtraActivity {#2243
#_index: null
#_id: null
#_source: array:9 [
"startDate" => "1993-01-01"
"endDate" => "1993-12-31"
"year" => null
"uuid" => "502"
"type" => array:2 [
"fr" => "Activités professionnelles"
"en" => "Professional activities"
]
"subType" => array:2 [
"fr" => "Consulting"
"en" => "Consulting"
]
"label" => array:2 [
"fr" => "Etude de marché en vue du lancement d'un nouvel aliment pour animaux familiers (Etude confidentielle)."
"en" => "Market study in preparation for the launch of a new pet food (Confidential study)"
]
"institution" => array:2 [
"fr" => null
"en" => null
]
"country" => array:2 [
"fr" => null
"en" => null
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
6 => Essec\Faculty\Model\ExtraActivity {#2244
#_index: null
#_id: null
#_source: array:9 [
"startDate" => "1993-01-01"
"endDate" => "1993-12-31"
"year" => null
"uuid" => "502"
"type" => array:2 [
"fr" => "Activités professionnelles"
"en" => "Professional activities"
]
"subType" => array:2 [
"fr" => "Consulting"
"en" => "Consulting"
]
"label" => array:2 [
"fr" => "Etude du linéaire viande de boeuf en GMS pour l'an 2000 - Tests de marché : identification des attentes des consommateurs en matière de qualité de la viande bovine vendue en grande surface au rayon libre-service, (Ministère de l'Agriculture - DGAL / CODIVIAL)."
"en" => "Study of beef meat shelf display in hypermarkets and supermarkets in 2000 - Market tets : identification of consumers' expectations with respect to bovine meat quality sold in self-service shelves in hypermarkets, (Ministère de l'Agriculture - DGAL / CODIVIAL)."
]
"institution" => array:2 [
"fr" => null
"en" => null
]
"country" => array:2 [
"fr" => null
"en" => null
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
7 => Essec\Faculty\Model\ExtraActivity {#2245
#_index: null
#_id: null
#_source: array:9 [
"startDate" => "1995-01-01"
"endDate" => "1995-12-31"
"year" => null
"uuid" => "502"
"type" => array:2 [
"fr" => "Activités professionnelles"
"en" => "Professional activities"
]
"subType" => array:2 [
"fr" => "Consulting"
"en" => "Consulting"
]
"label" => array:2 [
"fr" => "Recherche de mécanismes économiques favorisant la réduction à la source des emballages dans les IAA. (Ministère de l'Enseignement Supérieur et de la Recherche / ADEME)."
"en" => "Research on economic mechanisms leading to "at the root" reduction of packaging in the IAA. (Ministère de l'Enseignement Supérieur et de la Recherche / ADEME)."
]
"institution" => array:2 [
"fr" => null
"en" => null
]
"country" => array:2 [
"fr" => null
"en" => null
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
8 => Essec\Faculty\Model\ExtraActivity {#2246
#_index: null
#_id: null
#_source: array:9 [
"startDate" => "2004-01-01"
"endDate" => "2007-12-31"
"year" => null
"uuid" => "502"
"type" => array:2 [
"fr" => "Activités professionnelles"
"en" => "Professional activities"
]
"subType" => array:2 [
"fr" => "Consulting"
"en" => "Consulting"
]
"label" => array:2 [
"fr" => "Projet concerté avec HEC Montréal - Marchés potentiels domestiques (CANADA) et d’exportation (USA, FRANCE) pour les aliments fonctionnels et sur l’analyse des variables qui influencent l’évaluation de ces produits chez les consommateurs."
"en" => "Projects with HEC Montréal - Potential domestic markets (Canada) and export (USA, France) for functional food and analysis of the variables influencing the evaluation of those products by consumers."
]
"institution" => array:2 [
"fr" => null
"en" => null
]
"country" => array:2 [
"fr" => null
"en" => null
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
9 => Essec\Faculty\Model\ExtraActivity {#2247
#_index: null
#_id: null
#_source: array:9 [
"startDate" => "2003-01-31"
"endDate" => null
"year" => null
"uuid" => "204"
"type" => array:2 [
"fr" => "Activités de recherche"
"en" => "Research activities"
]
"subType" => array:2 [
"fr" => "Membre d'une association académique"
"en" => "Member of an academic association"
]
"label" => array:2 [
"fr" => "Membre de l'Association Française de Marketing (AFM)"
"en" => "Member of the Association Française de Marketing (AFM)"
]
"institution" => array:2 [
"fr" => null
"en" => null
]
"country" => array:2 [
"fr" => null
"en" => null
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
10 => Essec\Faculty\Model\ExtraActivity {#2248
#_index: null
#_id: null
#_source: array:9 [
"startDate" => "2017-01-02"
"endDate" => "2021-12-31"
"year" => null
"uuid" => "501"
"type" => array:2 [
"fr" => "Activités professionnelles"
"en" => "Professional activities"
]
"subType" => array:2 [
"fr" => "Membre d'une association professionnelle, d'un groupe d'experts ou d'un conseil d'administration"
"en" => "Member of a professional association, of an expert group or of a board of directors"
]
"label" => array:2 [
"fr" => "Expert"
"en" => "Expert"
]
"institution" => array:2 [
"fr" => "AgroAlia"
"en" => "AgroAlia"
]
"country" => array:2 [
"fr" => null
"en" => null
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
]
"theses" => []
"indexedAt" => "2024-12-21T13:21:22.000Z"
"contributions" => array:23 [
0 => Essec\Faculty\Model\Contribution {#2277
#_index: "academ_contributions"
#_id: "10765"
#_source: array:18 [
"id" => "10765"
"slug" => "pro-en-marketing"
"yearMonth" => "2019-07"
"year" => "2019"
"title" => "PRO en Marketing"
"description" => "HOANG, L., OBLE, F. et TIHOU, P. (2019). <i>PRO en Marketing</i>. Vuibert, 224 pages."
"authors" => array:4 [
0 => array:1 [
"bid" => "B00708488"
]
1 => array:3 [
"name" => "OBLE Frédéric"
"bid" => "B00000402"
"slug" => "oble-frederic"
]
2 => array:1 [
"name" => "HOANG Long"
]
3 => array:1 [
"name" => "TIHOU P."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Livres"
"en" => "Books"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Pro en… Marketing est destiné à un public de professionnels. Il comporte 13 chapitres en 226 pages. Il se décompose en 65 outils et 13 plans d’action."
"en" => "Pro en...Marketing targets a professional audience."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T13:21:43.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.4243565
+"parent": null
}
1 => Essec\Faculty\Model\Contribution {#2279
#_index: "academ_contributions"
#_id: "13025"
#_source: array:18 [
"id" => "13025"
"slug" => "la-gastronomie-francaise"
"yearMonth" => "2021-11"
"year" => "2021"
"title" => "La gastronomie Française"
"description" => "OBLE, F. 2021. <i>La gastronomie Française</i>. Novembre."
"authors" => array:1 [
0 => array:3 [
"name" => "OBLE Frédéric"
"bid" => "B00000402"
"slug" => "oble-frederic"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2023-02-02 16:50:15"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Interviews : Emission radio - TV - presse écrite"
"en" => "Interviews: radio - TV - press"
]
"support_type" => array:2 [
"fr" => "Presse"
"en" => "Press"
]
"countries" => array:2 [
"fr" => "France"
"en" => "France"
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T13:21:43.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.4243565
+"parent": null
}
2 => Essec\Faculty\Model\Contribution {#2281
#_index: "academ_contributions"
#_id: "13026"
#_source: array:18 [
"id" => "13026"
"slug" => "agri-food-a-world-of-transition"
"yearMonth" => "2021-05"
"year" => "2021"
"title" => "Agri-food: A world of Transition"
"description" => "OBLE, F. (2021). Agri-food: A world of Transition. <i>ESSEC Knowledge</i>."
"authors" => array:1 [
0 => array:3 [
"name" => "OBLE Frédéric"
"bid" => "B00000402"
"slug" => "oble-frederic"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2023-02-02 16:49:47"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => "Mai 2021"
]
"type" => array:2 [
"fr" => "Articles ou vidéos de vulgarisation"
"en" => "Press article, video or other popular media"
]
"support_type" => array:2 [
"fr" => "Presse"
"en" => "Press"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T13:21:43.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.4243565
+"parent": null
}
3 => Essec\Faculty\Model\Contribution {#2278
#_index: "academ_contributions"
#_id: "2820"
#_source: array:18 [
"id" => "2820"
"slug" => "une-typologie-des-attitudes-vis-a-vis-du-risque-alimentaire"
"yearMonth" => "2002-01"
"year" => "2002"
"title" => "Une typologie des attitudes vis-à-vis du risque alimentaire"
"description" => "LOISEL, J.P. et OBLE, F. (2002). Une typologie des attitudes vis-à-vis du risque alimentaire. <i>Revue Française du Marketing</i>, pp. 149-168."
"authors" => array:2 [
0 => array:3 [
"name" => "OBLE Frédéric"
"bid" => "B00000402"
"slug" => "oble-frederic"
]
1 => array:1 [
"name" => "LOISEL J.P."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:03"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "149-168"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "La base du travail présenté dans cet article repose sur les données recueillies en juin 2000 dans l'enquête CREDOC sur les Comportements Alimentaires des Français, réalisée auprès d'un échantillon national représentatif. Une Analyse Factorielle des Correspondances et une Classification Hiérarchique sur facteurs ont permis de construire une typologie de la perception du risque vis-à-vis de l'alimentation. Les six profils qui ont été dégagés à l'issue de l'analyse peuvent être caractérisés selon un premier axe factoriel qui oppose méfiance / confiance vis-à-vis des aliments au regard des risques, et selon leur degré de réaction face à une crise alimentaire (axe opposant les consommateurs qui continuent à acheter les produits incriminés à ceux qui arrêtent d'acheter ces produits). Ces 6 groupes sont ensuite décrits d'un point de vue socio-démographique et comportemental. Cette étude révèle qu'environ deux consommateurs sur trois, pour des motifs divers, préfèrent se réfugier dans des attitudes de prudence et/ou d'évitement de produits, qu'ils témoignent plutôt d'un certain optimisme par rapport aux contrôles et aux filières ou, au contraire, d'une méfiance généralisée."
"en" => "This article is based on data from a behavior and attitude study conducted by the CREDOC in June 2000 on a representative sample of French consumers. The study examines consumer behavior and attitudes concerning health risks in food trade. Using factorial analysis and cluster techniques, 6 profiles are identified based on two discriminating variables: - the degree of confidence or mistrust in controls, - the purchasing decision to continue or stop buying the incriminated product.The 6 groups are presented with their socio-demographic and behavioral characteristics. Even if some consumers have a positive view on controls in place, two thirds of consumers are worried about health risks in food and, for different reasons, stop buying food products. In the concluding remarks, the article presents some observations on the importance of labelling and giving sufficient information to customers."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T13:21:43.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.4243565
+"parent": null
}
4 => Essec\Faculty\Model\Contribution {#2282
#_index: "academ_contributions"
#_id: "3264"
#_source: array:18 [
"id" => "3264"
"slug" => "principes-de-marketing"
"yearMonth" => "2016-05"
"year" => "2016"
"title" => "Principes de marketing"
"description" => "LE NAGARD, E., LARDINOIT, T., DION, D., BUTORI, R. et OBLE, F. (2016). <i>Principes de marketing</i>. 13 ed. Pearson, 517 pages."
"authors" => array:5 [
0 => array:3 [
"name" => "LE NAGARD Emmanuelle"
"bid" => "B00000304"
"slug" => "le-nagard-emmanuelle"
]
1 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
2 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
3 => array:3 [
"name" => "OBLE Frédéric"
"bid" => "B00000402"
"slug" => "oble-frederic"
]
4 => array:1 [
"name" => "BUTORI Raphaëlle"
]
]
"ouvrage" => ""
"keywords" => array:2 [
0 => "Management"
1 => "Marketing"
]
"updatedAt" => "2021-09-06 16:57:02"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Livres"
"en" => "Books"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => """
Tout en conservant les caractéristiques qui ont fait son succès, cette nouvelle édition se caractérise par :\n
• Une approche résolument concrète : plus de deux cents exemples récents tirés d'entreprises mondialement connues et plus de vingt encadrés \n
« Marketing en actions » exposant un cas d'entreprise.\n
• Une adaptation remarquable au contexte français et européen.\n
• Une intégration des problématiques et tendances les plus actuelles.\n
• Une mise en œuvre facilitée entre le manuel et la plateforme MyLab | version française.
"""
"en" => """
Tout en conservant les caractéristiques qui ont fait son succès, cette nouvelle édition se caractérise par :\n
• Une approche résolument concrète : plus de deux cents exemples récents tirés d'entreprises mondialement connues et plus de vingt encadrés \n
« Marketing en actions » exposant un cas d'entreprise.\n
• Une adaptation remarquable au contexte français et européen.\n
• Une intégration des problématiques et tendances les plus actuelles.\n
• Une mise en œuvre facilitée entre le manuel et la plateforme MyLab | version française.
"""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T13:21:43.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.4243565
+"parent": null
}
5 => Essec\Faculty\Model\Contribution {#2276
#_index: "academ_contributions"
#_id: "3265"
#_source: array:18 [
"id" => "3265"
"slug" => "principes-de-marketing-label-fnege-2020"
"yearMonth" => "2019-05"
"year" => "2019"
"title" => "Principes de marketing [Label FNEGE 2020]"
"description" => "LE NAGARD, E., LARDINOIT, T., DION, D., BUTORI, R. et OBLE, F. (2019). <i>Principes de marketing [Label FNEGE 2020]</i>. 14 ed. Pearson, 544 pages."
"authors" => array:5 [
0 => array:3 [
"name" => "LE NAGARD Emmanuelle"
"bid" => "B00000304"
"slug" => "le-nagard-emmanuelle"
]
1 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
2 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
3 => array:3 [
"name" => "OBLE Frédéric"
"bid" => "B00000402"
"slug" => "oble-frederic"
]
4 => array:1 [
"name" => "BUTORI Raphaëlle"
]
]
"ouvrage" => ""
"keywords" => array:2 [
0 => "Management"
1 => "Marketing"
]
"updatedAt" => "2021-09-30 13:08:45"
"publicationUrl" => "https://www.pearson.fr/fr/book/?GCOI=27440100461880"
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Livres"
"en" => "Books"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => """
Écrit par les deux experts mondiaux de la discipline, Gary Armstrong et Philip Kotler, et entièrement adapté au contexte français par une équipe d'auteurs spécialistes dans leur domaine, ce livre constitue une initiation complète, accessible et attractive aux grands domaines du marketing. Tout en conservant les caractéristiques qui ont fait son succès, cette nouvelle édition se caractérise par :\n
• Une approche résolument concrète: plus de deux cents exemples récents tirés d'entreprises mondialement connues ou particulièrement originales, ainsi qu'une trentaine d'encadrés «Marketing en actions» exposent plus en détail un cas d'entreprise ou une pratique.\n
• Une adaptation remarquable des exemples et des cas au contexte français et européen: Fairphone, Elle & Vire, Juste pressé, etc.\n
• Une intégration des problématiques et tendances les plus actuelles:\n
- l'importance croissante de la consommation éthique, à travers la vente en vrac, le développement du végétarisme, la dénonciation du suremballage et la production locale;\n
- la présentation des innovations technologiques et leurs usages dans le monde du marketing;\n
- la prise en compte du règlement général sur la protection des données personnelles (RGPD), etc.\n
• Une mise en oeuvre facilitée entre le manuel et la plateforme MyLab | version française (Voir encadré ci-dessous).
"""
"en" => """
Écrit par les deux experts mondiaux de la discipline, Gary Armstrong et Philip Kotler, et entièrement adapté au contexte français par une équipe d'auteurs spécialistes dans leur domaine, ce livre constitue une initiation complète, accessible et attractive aux grands domaines du marketing. Tout en conservant les caractéristiques qui ont fait son succès, cette nouvelle édition se caractérise par :\n
• Une approche résolument concrète: plus de deux cents exemples récents tirés d'entreprises mondialement connues ou particulièrement originales, ainsi qu'une trentaine d'encadrés «Marketing en actions» exposent plus en détail un cas d'entreprise ou une pratique.\n
• Une adaptation remarquable des exemples et des cas au contexte français et européen: Fairphone, Elle & Vire, Juste pressé, etc.\n
• Une intégration des problématiques et tendances les plus actuelles:\n
- l'importance croissante de la consommation éthique, à travers la vente en vrac, le développement du végétarisme, la dénonciation du suremballage et la production locale;\n
- la présentation des innovations technologiques et leurs usages dans le monde du marketing;\n
- la prise en compte du règlement général sur la protection des données personnelles (RGPD), etc.\n
• Une mise en oeuvre facilitée entre le manuel et la plateforme MyLab | version française (Voir encadré ci-dessous).
"""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T13:21:43.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.4243565
+"parent": null
}
6 => Essec\Faculty\Model\Contribution {#2280
#_index: "academ_contributions"
#_id: "9590"
#_source: array:18 [
"id" => "9590"
"slug" => "michel-et-augustin-2-savourer-la-difference-evaluation-du-ciblage-et-du-positionnement"
"yearMonth" => "2016"
"year" => "2016"
"title" => "Michel et Augustin 2 : Savourer la différence - évaluation du ciblage et du positionnement"
"description" => "OBLE, F. (2016). Michel et Augustin 2 : Savourer la différence - évaluation du ciblage et du positionnement. ESSEC Business School."
"authors" => array:1 [
0 => array:3 [
"name" => "OBLE Frédéric"
"bid" => "B00000402"
"slug" => "oble-frederic"
]
]
"ouvrage" => ""
"keywords" => array:1 [
0 => "Accounting and Control"
]
"updatedAt" => "2021-07-13 14:31:17"
"publicationUrl" => "http://dspace.essec.fr/handle/essec/4177"
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Etudes de cas déposées"
"en" => "Published cases"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T13:21:43.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.4243565
+"parent": null
}
7 => Essec\Faculty\Model\Contribution {#2283
#_index: "academ_contributions"
#_id: "9591"
#_source: array:18 [
"id" => "9591"
"slug" => "michel-et-augustin-3-a-la-conquete-de-nouveaux-marches-ou-comment-lappetit-vient-en-mangeant"
"yearMonth" => "2016"
"year" => "2016"
"title" => "Michel et Augustin 3 : à la conquête de nouveaux marchés ou Comment l'appétit vient en mangeant"
"description" => "OBLE, F. (2016). Michel et Augustin 3 : à la conquête de nouveaux marchés ou Comment l'appétit vient en mangeant. ESSEC Business School."
"authors" => array:1 [
0 => array:3 [
"name" => "OBLE Frédéric"
"bid" => "B00000402"
"slug" => "oble-frederic"
]
]
"ouvrage" => ""
"keywords" => array:1 [
0 => "Accounting and Control"
]
"updatedAt" => "2021-07-13 14:31:17"
"publicationUrl" => "http://dspace.essec.fr/handle/essec/4179"
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Etudes de cas déposées"
"en" => "Published cases"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T13:21:43.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.4243565
+"parent": null
}
8 => Essec\Faculty\Model\Contribution {#2284
#_index: "academ_contributions"
#_id: "9592"
#_source: array:18 [
"id" => "9592"
"slug" => "michel-et-augustin-4-communication-evenementielle-et-digitale-chez-michel-et-augustin"
"yearMonth" => "2016"
"year" => "2016"
"title" => "Michel et Augustin 4 : Communication événementielle et digitale chez Michel et Augustin"
"description" => "OBLE, F. (2016). Michel et Augustin 4 : Communication événementielle et digitale chez Michel et Augustin. ESSEC Business School."
"authors" => array:1 [
0 => array:3 [
"name" => "OBLE Frédéric"
"bid" => "B00000402"
"slug" => "oble-frederic"
]
]
"ouvrage" => ""
"keywords" => array:1 [
0 => "Accounting and Control"
]
"updatedAt" => "2021-07-13 14:31:17"
"publicationUrl" => "http://dspace.essec.fr/handle/essec/4181"
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Etudes de cas déposées"
"en" => "Published cases"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T13:21:43.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.4243565
+"parent": null
}
9 => Essec\Faculty\Model\Contribution {#2285
#_index: "academ_contributions"
#_id: "9695"
#_source: array:18 [
"id" => "9695"
"slug" => "approche-prospective-du-marche-des-produits-laitiers-sans-cholesterol"
"yearMonth" => "1993-07"
"year" => "1993"
"title" => "Approche prospective du marché des produits laitiers sans cholestérol"
"description" => "OBLE, F. (1993). Approche prospective du marché des produits laitiers sans cholestérol."
"authors" => array:1 [
0 => array:3 [
"name" => "OBLE Frédéric"
"bid" => "B00000402"
"slug" => "oble-frederic"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles ou vidéos de vulgarisation"
"en" => "Press article, video or other popular media"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T13:21:43.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.4243565
+"parent": null
}
10 => Essec\Faculty\Model\Contribution {#2286
#_index: "academ_contributions"
#_id: "9706"
#_source: array:18 [
"id" => "9706"
"slug" => "la-restauration-hors-foyer-une-opportunite-pour-les-iaa"
"yearMonth" => "1993-10"
"year" => "1993"
"title" => "La restauration hors foyer, une opportunité pour les IAA"
"description" => "OBLE, F. et LE ROY, E. (1993). La restauration hors foyer, une opportunité pour les IAA. Dans: <i>Le panorama économique de la RHF</i>. 1st ed. AGRA Alimentation."
"authors" => array:2 [
0 => array:3 [
"name" => "OBLE Frédéric"
"bid" => "B00000402"
"slug" => "oble-frederic"
]
1 => array:1 [
"name" => "LE ROY E."
]
]
"ouvrage" => "Le panorama économique de la RHF"
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Revue professionnelle"
"en" => "Professional journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T13:21:43.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.4243565
+"parent": null
}
11 => Essec\Faculty\Model\Contribution {#2287
#_index: "academ_contributions"
#_id: "9710"
#_source: array:18 [
"id" => "9710"
"slug" => "les-images-du-gras-dans-les-strategies-commerciales-des-industries-laitieres"
"yearMonth" => "1993-10"
"year" => "1993"
"title" => "Les images du gras dans les stratégies commerciales des industries laitières"
"description" => "OBLE, F. et MAUGET, R. (1993). Les images du gras dans les stratégies commerciales des industries laitières."
"authors" => array:2 [
0 => array:3 [
"name" => "OBLE Frédéric"
"bid" => "B00000402"
"slug" => "oble-frederic"
]
1 => array:1 [
"name" => "MAUGET R."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles ou vidéos de vulgarisation"
"en" => "Press article, video or other popular media"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T13:21:43.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.4243565
+"parent": null
}
12 => Essec\Faculty\Model\Contribution {#2288
#_index: "academ_contributions"
#_id: "9721"
#_source: array:18 [
"id" => "9721"
"slug" => "value-added-in-new-dairy-products-a-prospective-approach-for-cholesterol-free-dairy-products"
"yearMonth" => "1993-10"
"year" => "1993"
"title" => "Value Added In New Dairy Products - A Prospective Approach For Cholesterol-Free Dairy Products"
"description" => "OBLE, F. (1993). Value Added In New Dairy Products - A Prospective Approach For Cholesterol-Free Dairy Products."
"authors" => array:1 [
0 => array:3 [
"name" => "OBLE Frédéric"
"bid" => "B00000402"
"slug" => "oble-frederic"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles ou vidéos de vulgarisation"
"en" => "Press article, video or other popular media"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T13:21:43.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.4243565
+"parent": null
}
13 => Essec\Faculty\Model\Contribution {#2289
#_index: "academ_contributions"
#_id: "9725"
#_source: array:18 [
"id" => "9725"
"slug" => "communication-et-alimentation-chez-les-seniors"
"yearMonth" => "1994-01"
"year" => "1994"
"title" => "Communication et alimentation chez les Seniors"
"description" => "OBLE, F. (1994). Communication et alimentation chez les Seniors."
"authors" => array:1 [
0 => array:3 [
"name" => "OBLE Frédéric"
"bid" => "B00000402"
"slug" => "oble-frederic"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles ou vidéos de vulgarisation"
"en" => "Press article, video or other popular media"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T13:21:43.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.4243565
+"parent": null
}
14 => Essec\Faculty\Model\Contribution {#2290
#_index: "academ_contributions"
#_id: "9726"
#_source: array:18 [
"id" => "9726"
"slug" => "communiquer-la-qualite-des-produits-de-montagne"
"yearMonth" => "1994-04"
"year" => "1994"
"title" => "Communiquer la qualité des produits de montagne"
"description" => "OBLE, F. (1994). Communiquer la qualité des produits de montagne."
"authors" => array:1 [
0 => array:3 [
"name" => "OBLE Frédéric"
"bid" => "B00000402"
"slug" => "oble-frederic"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles ou vidéos de vulgarisation"
"en" => "Press article, video or other popular media"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T13:21:43.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.4243565
+"parent": null
}
15 => Essec\Faculty\Model\Contribution {#2291
#_index: "academ_contributions"
#_id: "9736"
#_source: array:18 [
"id" => "9736"
"slug" => "ladaptation-du-lineaire-boucherie-reaction-des-consommateurs-sur-4-concepts-naturalite-gastronomie-maturation-barquette-recyclable"
"yearMonth" => "1994-01"
"year" => "1994"
"title" => "L'adaptation du linéaire boucherie - Réaction des consommateurs sur 4 concepts : naturalité, gastronomie, maturation, barquette recyclable"
"description" => "OBLE, F. (1994). L'adaptation du linéaire boucherie - Réaction des consommateurs sur 4 concepts : naturalité, gastronomie, maturation, barquette recyclable."
"authors" => array:1 [
0 => array:3 [
"name" => "OBLE Frédéric"
"bid" => "B00000402"
"slug" => "oble-frederic"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles ou vidéos de vulgarisation"
"en" => "Press article, video or other popular media"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T13:21:43.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.4243565
+"parent": null
}
16 => Essec\Faculty\Model\Contribution {#2292
#_index: "academ_contributions"
#_id: "9490"
#_source: array:18 [
"id" => "9490"
"slug" => "michel-et-augustin-2-savour-the-difference-evaluating-brand-targeting-and-positioning"
"yearMonth" => "2016-10"
"year" => "2016"
"title" => "Michel et Augustin 2: Savour the difference - evaluating brand targeting and positioning"
"description" => "OBLE, F. (2016). Michel et Augustin 2: Savour the difference - evaluating brand targeting and positioning. ESSEC Business School."
"authors" => array:1 [
0 => array:3 [
"name" => "OBLE Frédéric"
"bid" => "B00000402"
"slug" => "oble-frederic"
]
]
"ouvrage" => ""
"keywords" => array:1 [
0 => "Marketing"
]
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => "http://dspace.essec.fr/handle/essec/4178"
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Etudes de cas déposées"
"en" => "Published cases"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => """
This case study addresses the subject of brand strategy through the example of the French brand Michel et Augustin.\n
The case is composed of 2 parts: \n
1) Diagnostic of the current situation of the Michel et Augustin brand on the French yoghurt drinks market.\n
2) Define a marketing strategy for the Michel et Augustin brand on the yoghurt drinks market.
"""
"en" => """
This case study addresses the subject of brand strategy through the example of the French brand Michel et Augustin.\n
The case is composed of 2 parts: \n
1) Diagnostic of the current situation of the Michel et Augustin brand on the French yoghurt drinks market.\n
2) Define a marketing strategy for the Michel et Augustin brand on the yoghurt drinks market.
"""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T13:21:43.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.4243565
+"parent": null
}
17 => Essec\Faculty\Model\Contribution {#2293
#_index: "academ_contributions"
#_id: "9491"
#_source: array:18 [
"id" => "9491"
"slug" => "michel-et-augustin-3-conquering-new-markets-or-how-appetite-comes-with-eating"
"yearMonth" => "2016"
"year" => "2016"
"title" => "Michel et Augustin 3- conquering new markets or How appetite comes with eating"
"description" => "OBLE, F. (2016). Michel et Augustin 3- conquering new markets or How appetite comes with eating. ESSEC Business School."
"authors" => array:1 [
0 => array:3 [
"name" => "OBLE Frédéric"
"bid" => "B00000402"
"slug" => "oble-frederic"
]
]
"ouvrage" => ""
"keywords" => array:1 [
0 => "Accounting and Control"
]
"updatedAt" => "2021-07-13 14:31:15"
"publicationUrl" => "http://dspace.essec.fr/handle/essec/4180"
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Etudes de cas déposées"
"en" => "Published cases"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => """
This case study addresses the subject of brand strategy through the example of the French brand Michel et Augustin and is part of the “Michel et Augustin” series comprising a total of 4 cases . The “Brand Strategy” case is aimed at participants and students in executive education or full-time studies within the context of a Fundamentals of marketing course. No prerequisites are required. \n
\n
An initial case focusing on Michel et Augustin and covering the subject of consumer behaviors is available and centers around the question “Why do consumers love the Michel et Augustin brand?”. It uses consumer interviews as well as an online consumer survey. \n
\n
A second case in the series deals with an evaluation of the Michel et Augustin’s strategic marketing via an analysis of data stemming from a qualitative and quantitative survey.\n
\n
Since 2004, Michel et Augustin has commercialized various ranges of food products (ex. cookies, yoghurt drinks, chocolate mousse, etc.) bearing the name of the 2 founders who incarnate this entrepreneurial adventure. \n
\n
The brand is both characterized by the food-loving gourmand aspect of its products and also the zany side to its communication, having a strong proximity to the consumer community.\n
\n
The case is composed of 2 parts: \n
\n
1 / Diagnostic of the current situation of the Michel et Augustin brand on the French yoghurt drinks market: \n
in 2 steps\n
- Research and analyse key information on a market (yoghurt drinks) and a brand (Michel et Augustin), \n
- Effectively integrate this information in the SWOT analysis model in order to formulate a diagnostic to then define a marketing strategy. \n
\n
2 / Define a marketing strategy for the Michel et Augustin brand on the yoghurt drinks market\n
How to move from the diagnostic to the definition of a strategy.\n
\n
The case includes:\n
● two video interviews carried out with Michel de Rovira, one of the founders of the brand, \n
● two audiovisual learning tutorials on the use of the tools and models to employ to implement the analysis,\n
● appendices with data relating to the market and the brand, as well as the results of the consumer survey carried out.
"""
"en" => """
This case study addresses the subject of brand strategy through the example of the French brand Michel et Augustin and is part of the “Michel et Augustin” series comprising a total of 4 cases . The “Brand Strategy” case is aimed at participants and students in executive education or full-time studies within the context of a Fundamentals of marketing course. No prerequisites are required. \n
\n
An initial case focusing on Michel et Augustin and covering the subject of consumer behaviors is available and centers around the question “Why do consumers love the Michel et Augustin brand?”. It uses consumer interviews as well as an online consumer survey. \n
\n
A second case in the series deals with an evaluation of the Michel et Augustin’s strategic marketing via an analysis of data stemming from a qualitative and quantitative survey.\n
\n
Since 2004, Michel et Augustin has commercialized various ranges of food products (ex. cookies, yoghurt drinks, chocolate mousse, etc.) bearing the name of the 2 founders who incarnate this entrepreneurial adventure. \n
\n
The brand is both characterized by the food-loving gourmand aspect of its products and also the zany side to its communication, having a strong proximity to the consumer community.\n
\n
The case is composed of 2 parts: \n
\n
1 / Diagnostic of the current situation of the Michel et Augustin brand on the French yoghurt drinks market: \n
in 2 steps\n
- Research and analyse key information on a market (yoghurt drinks) and a brand (Michel et Augustin), \n
- Effectively integrate this information in the SWOT analysis model in order to formulate a diagnostic to then define a marketing strategy. \n
\n
2 / Define a marketing strategy for the Michel et Augustin brand on the yoghurt drinks market\n
How to move from the diagnostic to the definition of a strategy.\n
\n
The case includes:\n
● two video interviews carried out with Michel de Rovira, one of the founders of the brand, \n
● two audiovisual learning tutorials on the use of the tools and models to employ to implement the analysis,\n
● appendices with data relating to the market and the brand, as well as the results of the consumer survey carried out.
"""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T13:21:43.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.4243565
+"parent": null
}
18 => Essec\Faculty\Model\Contribution {#2294
#_index: "academ_contributions"
#_id: "9492"
#_source: array:18 [
"id" => "9492"
"slug" => "michel-et-augustin-4-digital-and-events-communication-at-michel-et-augustin-smiles-and-tasty-treats-meet-up-in-lyons"
"yearMonth" => "2016"
"year" => "2016"
"title" => "Michel et Augustin 4: Digital and events communication at Michel et Augustin – Smiles and tasty treats meet up in Lyons"
"description" => "OBLE, F. (2016). Michel et Augustin 4: Digital and events communication at Michel et Augustin – Smiles and tasty treats meet up in Lyons. ESSEC Business School."
"authors" => array:1 [
0 => array:3 [
"name" => "OBLE Frédéric"
"bid" => "B00000402"
"slug" => "oble-frederic"
]
]
"ouvrage" => ""
"keywords" => array:1 [
0 => "Accounting and Control"
]
"updatedAt" => "2021-07-13 14:31:15"
"publicationUrl" => "http://dspace.essec.fr/handle/essec/4182"
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Etudes de cas déposées"
"en" => "Published cases"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => """
This case study covers the subject of digital and events communication through the example of the French company Michel et Augustin and is part of a “Michel et Augustin” series composed of a total of 4 cases. \n
\n
This case, “Digital and events communication at Michel et Augustin – Smiles and tasty treats meet up in Lyons”, developed around an events operation, is composed of 3 parts: \n
Identify the communication objectives of this event\n
Identify the communication targets to aim for\n
Select the appropriate media to reach the identified targets by aiming for a maximum return on customer relations.\n
\n
The case is aimed at students in full-time studies or participants in executive education in the context of a Marketing fundamentals course. No pre-requisites are required.
"""
"en" => """
This case study covers the subject of digital and events communication through the example of the French company Michel et Augustin and is part of a “Michel et Augustin” series composed of a total of 4 cases. \n
\n
This case, “Digital and events communication at Michel et Augustin – Smiles and tasty treats meet up in Lyons”, developed around an events operation, is composed of 3 parts: \n
Identify the communication objectives of this event\n
Identify the communication targets to aim for\n
Select the appropriate media to reach the identified targets by aiming for a maximum return on customer relations.\n
\n
The case is aimed at students in full-time studies or participants in executive education in the context of a Marketing fundamentals course. No pre-requisites are required.
"""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T13:21:43.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.4243565
+"parent": null
}
19 => Essec\Faculty\Model\Contribution {#2295
#_index: "academ_contributions"
#_id: "9493"
#_source: array:18 [
"id" => "9493"
"slug" => "michel-et-augustin-a-taste-that-munches-the-market-or-why-consumers-love-the-michel-et-augustin-brand"
"yearMonth" => "2015"
"year" => "2015"
"title" => "Michel et Augustin: a taste that munches the market or why consumers love the Michel et Augustin brand"
"description" => "OBLE, F. (2015). Michel et Augustin: a taste that munches the market or why consumers love the Michel et Augustin brand. ESSEC Business School."
"authors" => array:1 [
0 => array:3 [
"name" => "OBLE Frédéric"
"bid" => "B00000402"
"slug" => "oble-frederic"
]
]
"ouvrage" => ""
"keywords" => array:1 [
0 => "Marketing"
]
"updatedAt" => "2021-07-13 14:31:15"
"publicationUrl" => "http://dspace.essec.fr/handle/essec/4055"
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Etudes de cas déposées"
"en" => "Published cases"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "This case is built around the company Michel et Augustin which since 2014 commercializes various ranges of food products (cookies, yoghurt drinks, chocolate mousse...) bearing the name of the 2 founders who incarnate this entrepreneurial adventure. The brand is both characterized by the food-loving gourmand aspect of its products and also the zany side to its communication, having a strong proximity to the consumer community."
"en" => "This case is built around the company Michel et Augustin which since 2014 commercializes various ranges of food products (cookies, yoghurt drinks, chocolate mousse...) bearing the name of the 2 founders who incarnate this entrepreneurial adventure. The brand is both characterized by the food-loving gourmand aspect of its products and also the zany side to its communication, having a strong proximity to the consumer community."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T13:21:43.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.4243565
+"parent": null
}
20 => Essec\Faculty\Model\Contribution {#2296
#_index: "academ_contributions"
#_id: "9568"
#_source: array:18 [
"id" => "9568"
"slug" => "foies-gras-delpeyrat"
"yearMonth" => "2006"
"year" => "2006"
"title" => "Foies Gras Delpeyrat"
"description" => "OBLE, F. et CHINARDET, C. (2006). Foies Gras Delpeyrat. CCMP."
"authors" => array:2 [
0 => array:3 [
"name" => "OBLE Frédéric"
"bid" => "B00000402"
"slug" => "oble-frederic"
]
1 => array:1 [
"name" => "CHINARDET Claude"
]
]
"ouvrage" => ""
"keywords" => array:7 [
0 => "Cas de synthèse"
1 => "Cas d'examen"
2 => "Grande Distribution"
3 => "Plan marketing"
4 => "Marque"
5 => "Relancement."
6 => "Marketing"
]
"updatedAt" => "2021-07-13 14:31:16"
"publicationUrl" => "http://dspace.essec.fr/handle/essec/4486"
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Etudes de cas déposées"
"en" => "Published cases"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => "France"
"en" => "France"
]
"abstract" => array:2 [
"fr" => "La société Delpeyrat, créée en 1890 à Sarlat dans le Périgord, est concentrée sur une activité de transformation et de distribution de produits terroir, avec un savoir-faire unique sur le canard gras : foie gras, viandes crues et élaborées, plats cuisinés (confits, ...). Delpeyrat est le premier producteur de foie gras transformé du Sud-Ouest. En 2004, dans un contexte où le marché du foie gras vendu en grande distribution est en croissance, Delpeyrat doit faire face à une concurrence à la fois des autres marques de fabricants (Labeyrie, Montfort, ....) mais également des marques de distributeurs. Ce marché est complexe, du fait de sa très forte saisonnalité, et de l'existence de 2 segments distincts, le rayon frais libre-service et le rayon conserve, avec des dynamiques et des logiques de consommation différentes. Le responsable Marketing de la gamme foie gras Delpeyrat pour le marché de la Grande Distribution est alors chargé de proposer une stratégie de relancement de la marque Delpeyrat et de la mise au point du plan marketing pour les Fêtes de fin d'année 2004-2005."
"en" => "La société Delpeyrat, créée en 1890 à Sarlat dans le Périgord, est concentrée sur une activité de transformation et de distribution de produits terroir, avec un savoir-faire unique sur le canard gras : foie gras, viandes crues et élaborées, plats cuisinés (confits, ...). Delpeyrat est le premier producteur de foie gras transformé du Sud-Ouest. En 2004, dans un contexte où le marché du foie gras vendu en grande distribution est en croissance, Delpeyrat doit faire face à une concurrence à la fois des autres marques de fabricants (Labeyrie, Montfort, ....) mais également des marques de distributeurs. Ce marché est complexe, du fait de sa très forte saisonnalité, et de l'existence de 2 segments distincts, le rayon frais libre-service et le rayon conserve, avec des dynamiques et des logiques de consommation différentes. Le responsable Marketing de la gamme foie gras Delpeyrat pour le marché de la Grande Distribution est alors chargé de proposer une stratégie de relancement de la marque Delpeyrat et de la mise au point du plan marketing pour les Fêtes de fin d'année 2004-2005."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T13:21:43.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.4243565
+"parent": null
}
21 => Essec\Faculty\Model\Contribution {#2297
#_index: "academ_contributions"
#_id: "9589"
#_source: array:18 [
"id" => "9589"
"slug" => "michel-et-augustin-un-gout-qui-croque-le-marche-ou-pourquoi-les-consommateurs-apprecient-ils-la-marque-michel-et-augustin"
"yearMonth" => "2015"
"year" => "2015"
"title" => "Michel et Augustin : un goût qui croque le marché ou pourquoi les consommateurs apprécient-ils la marque Michel et Augustin ?"
"description" => "OBLE, F. (2015). Michel et Augustin : un goût qui croque le marché ou pourquoi les consommateurs apprécient-ils la marque Michel et Augustin ? ESSEC Business School."
"authors" => array:1 [
0 => array:3 [
"name" => "OBLE Frédéric"
"bid" => "B00000402"
"slug" => "oble-frederic"
]
]
"ouvrage" => ""
"keywords" => array:2 [
0 => "Marketing, lancement d'une marque, élaboration d'une enquête en ligne"
1 => "Marketing"
]
"updatedAt" => "2021-07-13 14:31:17"
"publicationUrl" => "http://dspace.essec.fr/handle/essec/4162"
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Etudes de cas déposées"
"en" => "Published cases"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Ce cas est construit autour de l'entreprise Michel et Augustin qui commercialise, depuis 2004, différentes gammes de produits alimentaires (ex. cookies, yaourts à boire, mousses au chocolat,..) et qui porte le nom des 2 fondateurs qui incarnent cette aventure entrepreneuriale. Cette marque se caractérise à la fois par le côté gourmand de ses produits, mais aussi par le côté décalé de sa communication, en ayant une proximité forte avec la communauté des consommateurs."
"en" => "Ce cas est construit autour de l'entreprise Michel et Augustin qui commercialise, depuis 2004, différentes gammes de produits alimentaires (ex. cookies, yaourts à boire, mousses au chocolat,..) et qui porte le nom des 2 fondateurs qui incarnent cette aventure entrepreneuriale. Cette marque se caractérise à la fois par le côté gourmand de ses produits, mais aussi par le côté décalé de sa communication, en ayant une proximité forte avec la communauté des consommateurs."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T13:21:43.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.4243565
+"parent": null
}
22 => Essec\Faculty\Model\Contribution {#2298
#_index: "academ_contributions"
#_id: "13023"
#_source: array:18 [
"id" => "13023"
"slug" => "sex-and-cultural-differences-in-the-acceptance-of-functional-foods-a-comparison-of-american-canadian-and-french-college-students"
"yearMonth" => "2008-08"
"year" => "2008"
"title" => "Sex and cultural differences in the acceptance of functional foods: A comparison of American, Canadian and French college students"
"description" => "KOLODINSKY, J., LABRECQUE, J., DOYON, M., REYNOLDS, T., OBLE, F., BELLAVANCE, F. et MARQUIS, M. (2008). Sex and cultural differences in the acceptance of functional foods: A comparison of American, Canadian and French college students. <i>Journal of American College Health</i>, 57(2), pp. 143-149."
"authors" => array:7 [
0 => array:3 [
"name" => "OBLE Frédéric"
"bid" => "B00000402"
"slug" => "oble-frederic"
]
1 => array:1 [
"name" => "KOLODINSKY Jane"
]
2 => array:1 [
"name" => "LABRECQUE JoAnne"
]
3 => array:1 [
"name" => "DOYON Maurice"
]
4 => array:1 [
"name" => "REYNOLDS Travis"
]
5 => array:1 [
"name" => "BELLAVANCE François"
]
6 => array:1 [
"name" => "MARQUIS Marie"
]
]
"ouvrage" => ""
"keywords" => array:4 [
0 => "college students"
1 => "food attitudes"
2 => "functional foods"
3 => "nutrition"
]
"updatedAt" => "2023-01-05 16:21:43"
"publicationUrl" => "https://www.tandfonline.com/doi/abs/10.3200/JACH.57.2.143-149"
"publicationInfo" => array:3 [
"pages" => "143-149"
"volume" => "57"
"number" => "2"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => "États-Unis"
"en" => "United States of America"
]
"abstract" => array:2 [
"fr" => "Objective: Functional foods (FF)—foods containing nutritional supplements in addition to natural nutrients—have an increasing presence in the marketplace. Expanding on previous research, the authors investigated college students' acceptance of FF. Participants: In September-March 2004, 811 undergraduates in Canada, the United States, and France participated in the study. Methods: A self-administered questionnaire measured students' general food attitudes and beliefs as well as FF-related knowledge, attitudes, beliefs, and purchase intention. Results: Overall, participants slightly favored FF over traditional foods. However, although most respondents associated FF with positive health benefits, many remained dubious of currently available FF information. In terms of culture and sex, the authors found small but significant divergences in FF knowledge, attitudes, and behaviors. Conclusions: Stronger labeling and education efforts may increase cross-cultural acceptance of FF by college students."
"en" => "Objective: Functional foods (FF)—foods containing nutritional supplements in addition to natural nutrients—have an increasing presence in the marketplace. Expanding on previous research, the authors investigated college students' acceptance of FF. Participants: In September-March 2004, 811 undergraduates in Canada, the United States, and France participated in the study. Methods: A self-administered questionnaire measured students' general food attitudes and beliefs as well as FF-related knowledge, attitudes, beliefs, and purchase intention. Results: Overall, participants slightly favored FF over traditional foods. However, although most respondents associated FF with positive health benefits, many remained dubious of currently available FF information. In terms of culture and sex, the authors found small but significant divergences in FF knowledge, attitudes, and behaviors. Conclusions: Stronger labeling and education efforts may increase cross-cultural acceptance of FF by college students."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T13:21:43.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.4243565
+"parent": null
}
]
"avatar" => "https://faculty.essec.edu/wp-content/uploads/avatars/B00000402.jpg"
"contributionCounts" => 23
"personalLinks" => []
"docTitle" => "Frédéric OBLE"
"docSubtitle" => "Professeur enseignant"
"docDescription" => "Département: Marketing<br>Campus de Cergy"
"docType" => "cv"
"docPreview" => "<img src="https://faculty.essec.edu/wp-content/uploads/avatars/B00000402.jpg"><span><span>Frédéric OBLE</span><span>B00000402</span></span>"
"academ_cv_info" => ""
]
#_index: "academ_cv"
+lang: "fr"
+"_type": "_doc"
+"_score": 5.0369525
+"parent": null
}
