Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "9493"
  #_source: array:26 [
    "id" => "9493"
    "slug" => "michel-et-augustin-a-taste-that-munches-the-market-or-why-consumers-love-the-michel-et-augustin-brand"
    "yearMonth" => "2015"
    "year" => "2015"
    "title" => "Michel et Augustin: a taste that munches the market or why consumers love the Michel et Augustin brand"
    "description" => "OBLE, F. (2015). Michel et Augustin: a taste that munches the market or why consumers love the Michel et Augustin brand. ESSEC Business School."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "OBLE Frédéric"
        "bid" => "B00000402"
        "slug" => "oble-frederic"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:1 [
      0 => "Marketing"
    ]
    "updatedAt" => "2021-07-13 14:31:15"
    "publicationUrl" => "http://dspace.essec.fr/handle/essec/4055"
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Etudes de cas déposées"
      "en" => "Published cases"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "This case is built around the company Michel et Augustin which since 2014 commercializes various ranges of food products (cookies, yoghurt drinks, chocolate mousse...) bearing the name of the 2 founders who incarnate this entrepreneurial adventure. The brand is both characterized by the food-loving gourmand aspect of its products and also the zany side to its communication, having a strong proximity to the consumer community."
      "en" => "This case is built around the company Michel et Augustin which since 2014 commercializes various ranges of food products (cookies, yoghurt drinks, chocolate mousse...) bearing the name of the 2 founders who incarnate this entrepreneurial adventure. The brand is both characterized by the food-loving gourmand aspect of its products and also the zany side to its communication, having a strong proximity to the consumer community."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T13:21:44.000Z"
    "docTitle" => "Michel et Augustin: a taste that munches the market or why consumers love the Michel et Augustin brand"
    "docSurtitle" => "Etudes de cas déposées"
    "authorNames" => "<a href="/cv/oble-frederic">OBLE Frédéric</a>"
    "docDescription" => "<span class="document-property-authors">OBLE Frédéric</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2015</span>"
    "keywordList" => "<a href="#">Marketing</a>"
    "docPreview" => "<b>Michel et Augustin: a taste that munches the market or why consumers love the Michel et Augustin brand</b><br><span>2015 | Etudes de cas déposées </span>"
    "docType" => "research"
    "publicationLink" => "<a href="http://dspace.essec.fr/handle/essec/4055" target="_blank">Michel et Augustin: a taste that munches the market or why consumers love the Michel et Augustin brand</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.760923
  +"parent": null
}