Anecdotal evidence indicates that on online discussion forum may not be utilized to its full potential in enhancing the effectiveness and efficiency of teaching due to a lower than expected student participation rate. This paper seeks to identify the motivational behavioural factors influencing students? intention to participate in an online discussion forums (ODF). Drawing on the literature on social psychology and applying the theory of reasoned action, we develop a conceptual model of intention to participate in an online discussion forum and empirically test the hypotheses in a cross-sectional quantitative survey. The findings indicate that expectancy on hedonic outcome and utilitarian outcome and peer pressure positively influence the participation intention of students. Also, the perceived importance of learning positively moderates the relationship between utilitarian outcome expectancy and participation intention. Theoretical implications of the findings are discussed.
YANG, X., LI, Y., TAN, C.H. et TEO, H.H. (2007). Students’ Participation Intention in an Online Discussion Forum: Why is Computer-mediated Interaction Attractive? Information and Management, pp. 456-466.