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Published cases (2015), ESSEC Business School

Michel et Augustin: a taste that munches the market or why consumers love the Michel et Augustin brand

This case is built around the company Michel et Augustin which since 2014 commercializes various ranges of food products (cookies, yoghurt drinks, chocolate mousse...) bearing the name of the 2 founders who incarnate this entrepreneurial adventure. The brand is both characterized by the food-loving gourmand aspect of its products and also the zany side to its communication, having a strong proximity to the consumer community. Link to the article

OBLE, F. (2015). Michel et Augustin: a taste that munches the market or why consumers love the Michel et Augustin brand. ESSEC Business School.

Keywords : #Marketing