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Presentations at an Academic or Professional conference (2019), 48th European Marketing Association Annual Conference (EMAC) 2019

Do Consumers Read Price from Left to Right? Negative Evidence from Eye-tracking Analysis

LAURENT Gilles , VANHUELE M.

LAURENT, G. and VANHUELE, M. (2019). Do Consumers Read Price from Left to Right? Negative Evidence from Eye-tracking Analysis. In: 48th European Marketing Association Annual Conference (EMAC) 2019.