Essec\Faculty\Model\Profile {#2216
#_id: "B00739424"
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"bid" => "B00739424"
"academId" => "2087"
"slug" => "seggie-steven"
"fullName" => "Steven SEGGIE"
"lastName" => "SEGGIE"
"firstName" => "Steven"
"title" => array:2 [
"fr" => "Professeur"
"en" => "Professor"
]
"email" => "seggie@essec.edu"
"status" => "ACTIF"
"campus" => "Campus de Cergy"
"departments" => []
"phone" => "+33 (0) 1 34 43 31 03"
"sites" => []
"facNumber" => "2087"
"externalCvUrl" => "https://faculty.essec.edu/en/cv/seggie-steven/pdf"
"googleScholarUrl" => "https://scholar.google.com/citations?user=MlJ5SNAAAAAJ"
"facOrcId" => "https://orcid.org/https://orcid.org/0000-0002-8524-6012"
"career" => array:9 [
0 => Essec\Faculty\Model\CareerItem {#2219
#_index: null
#_id: null
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]
"label" => array:2 [
"fr" => "Professeur associé"
"en" => "Associate Professor"
]
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"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2216}
}
1 => Essec\Faculty\Model\CareerItem {#2222
#_index: null
#_id: null
#_source: array:7 [
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"en" => "ESSEC Business School"
]
"country" => array:2 [
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]
]
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}
2 => Essec\Faculty\Model\CareerItem {#2223
#_index: null
#_id: null
#_source: array:7 [
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"type" => array:2 [
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"label" => array:2 [
"fr" => "Professeur assistant de Marketing"
"en" => "Assistant Professor of Marketing"
]
"institution" => array:2 [
"fr" => "Ozyegin University"
"en" => "Ozyegin University"
]
"country" => array:2 [
"fr" => "Turquie"
"en" => "Turkey"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2216}
}
3 => Essec\Faculty\Model\CareerItem {#2224
#_index: null
#_id: null
#_source: array:7 [
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"label" => array:2 [
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"en" => "Ozyegin University"
]
"country" => array:2 [
"fr" => "Turquie"
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]
]
+lang: "en"
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}
4 => Essec\Faculty\Model\CareerItem {#2225
#_index: null
#_id: null
#_source: array:7 [
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"type" => array:2 [
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"label" => array:2 [
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"en" => "Directeur du Département Business Administration (Gestion)"
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"institution" => array:2 [
"fr" => "Ozyegin University"
"en" => "Ozyegin University"
]
"country" => array:2 [
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]
]
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}
5 => Essec\Faculty\Model\CareerItem {#2226
#_index: null
#_id: null
#_source: array:7 [
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"type" => array:2 [
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"en" => "Ozyegin University"
]
"country" => array:2 [
"fr" => "Turquie"
"en" => "Turkey"
]
]
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}
6 => Essec\Faculty\Model\CareerItem {#2227
#_index: null
#_id: null
#_source: array:7 [
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"type" => array:2 [
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"fr" => "co-Directeur académique Goldman Sachs 10000 Small Businesses France"
"en" => "Co-Academic Director Goldman Sachs 10000 Small Businesses France"
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"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
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]
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}
7 => Essec\Faculty\Model\CareerItem {#2228
#_index: null
#_id: null
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"en" => "ESSEC Business School"
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}
8 => Essec\Faculty\Model\CareerItem {#2229
#_index: null
#_id: null
#_source: array:7 [
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"type" => array:2 [
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"label" => array:2 [
"fr" => "Directeur académique Hybrid Executive MBA"
"en" => "Academic director Hybrid Executive MBA"
]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
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}
]
"diplomes" => array:3 [
0 => Essec\Faculty\Model\Diplome {#2218
#_index: null
#_id: null
#_source: array:6 [
"diplome" => "DIPLOMA"
"type" => array:2 [
"fr" => "Diplômes"
"en" => "Diplomas"
]
"year" => "2007"
"label" => array:2 [
"en" => "Ph.D. in Marketing &International Business"
"fr" => "Ph.D. en Marketing & Commerce International"
]
"institution" => array:2 [
"fr" => "Michigan State University"
"en" => "Michigan State University"
]
"country" => array:2 [
"fr" => "États-Unis"
"en" => "United States of America"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2216}
}
1 => Essec\Faculty\Model\Diplome {#2220
#_index: null
#_id: null
#_source: array:6 [
"diplome" => "DIPLOMA"
"type" => array:2 [
"fr" => "Diplômes"
"en" => "Diplomas"
]
"year" => "2003"
"label" => array:2 [
"en" => "MBA"
"fr" => "MBA"
]
"institution" => array:2 [
"fr" => "Sabancı Üniversitesi"
"en" => "Sabancı Üniversitesi"
]
"country" => array:2 [
"fr" => "Turquie"
"en" => "Turkey"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2216}
}
2 => Essec\Faculty\Model\Diplome {#2217
#_index: null
#_id: null
#_source: array:6 [
"diplome" => "DIPLOMA"
"type" => array:2 [
"fr" => "Diplômes"
"en" => "Diplomas"
]
"year" => "1995"
"label" => array:2 [
"en" => "Bachelor, Political science"
"fr" => "Bachelor, Science politique"
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"institution" => array:2 [
"fr" => "Glasgow University"
"en" => "Glasgow University"
]
"country" => array:2 [
"fr" => "Royaume-Uni"
"en" => "United Kingdom"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2216}
}
]
"bio" => array:2 [
"fr" => null
"en" => "<p>Steven Seggie is an associate professor of marketing, entrepreneurship and innovation in the marketing department at ESSEC Business School. He received his doctorate from Michigan State University and previously worked at Ozyegin University in Istanbul and Bilkent University in Turkey. His areas of research and teaching include customer-driven innovation, new product launch, interorganizational relationships and scientometrics.</p>"
]
"department" => array:2 [
"fr" => "Marketing"
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]
"industrrySectors" => array:2 [
"fr" => "Education - Médias interactifs, jeux et services"
"en" => "Education - Interactive Media, Games, and Services"
]
"researchFields" => array:2 [
"fr" => "Stratégie marketing - Entrepreneuriat - Marketing interorganisationnel - développement de nouveaux produits"
"en" => "Marketing Strategy - Entrepreneurship - Inter-organizational marketing - new product development"
]
"teachingFields" => array:2 [
"fr" => "Stratégie marketing - Entrepreneuriat - Modèles marketing"
"en" => "Marketing Strategy - Entrepreneurship - Marketing Models"
]
"distinctions" => []
"teaching" => []
"otherActivities" => array:2 [
0 => Essec\Faculty\Model\ExtraActivity {#2221
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"uuid" => "501"
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"subType" => array:2 [
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"label" => array:2 [
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]
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}
1 => Essec\Faculty\Model\ExtraActivity {#2215
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"theses" => []
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0 => Essec\Faculty\Model\Contribution {#2231
#_index: "academ_contributions"
#_id: "14335"
#_source: array:18 [
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"slug" => "14335-interview-on-managing-an-emba-during-a-pandemic"
"yearMonth" => "2021-09"
"year" => "2021"
"title" => "Interview on Managing an EMBA During a Pandemic"
"description" => "SEGGIE, S. 2021. <i>Interview on Managing an EMBA During a Pandemic</i>. Septembre."
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"fr" => "Marketing"
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"indexedAt" => "2025-12-13T04:21:44.000Z"
]
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}
1 => Essec\Faculty\Model\Contribution {#2233
#_index: "academ_contributions"
#_id: "14336"
#_source: array:18 [
"id" => "14336"
"slug" => "14336-the-business-of-football"
"yearMonth" => "2021-03"
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"title" => "The Business of Football"
"description" => "SEGGIE, S. 2021. <i>The Business of Football</i>. Mars."
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]
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}
2 => Essec\Faculty\Model\Contribution {#2235
#_index: "academ_contributions"
#_id: "14337"
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"slug" => "14337-the-future-of-marketing-after-the-pandemic"
"yearMonth" => "2021-05"
"year" => "2021"
"title" => "The Future of Marketing After the Pandemic"
"description" => "SEGGIE, S. 2021. <i>The Future of Marketing After the Pandemic</i>. Mai."
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"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-12-13T04:21:44.000Z"
]
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+"_score": 6.199025
+"parent": null
}
3 => Essec\Faculty\Model\Contribution {#2232
#_index: "academ_contributions"
#_id: "14485"
#_source: array:18 [
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"slug" => "14485-should-you-launch-products-during-a-recession"
"yearMonth" => "2023-09"
"year" => "2023"
"title" => "Should You Launch Products During a Recession?"
"description" => "TALAY, B., PAUWELS, K. et SEGGIE, S. 2023. <i>Should You Launch Products During a Recession?</i> Septembre."
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1 => array:1 [
"name" => "TALAY Berk"
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2 => array:1 [
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"updatedAt" => "2024-10-31 13:51:19"
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"fr" => "Marketing"
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]
+lang: "en"
+"_score": 6.199025
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}
4 => Essec\Faculty\Model\Contribution {#2236
#_index: "academ_contributions"
#_id: "10118"
#_source: array:18 [
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"slug" => "10118-do-supply-chain-it-alignment-and-supply-chain-interfirm-system-integration-impact-upon-brand-equity-and-firm-performance"
"yearMonth" => "2006-08"
"year" => "2006"
"title" => "Do Supply Chain IT Alignment and Supply Chain Interfirm System Integration Impact upon Brand Equity and Firm Performance?"
"description" => "SEGGIE, S., KIM, D. et CAVUSGIL, T. (2006). Do Supply Chain IT Alignment and Supply Chain Interfirm System Integration Impact upon Brand Equity and Firm Performance? <i>Journal of Business Research</i>, 59(8), pp. 887-895."
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"name" => "SEGGIE Steven"
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1 => array:1 [
"name" => "KIM Daekwan"
]
2 => array:1 [
"name" => "CAVUSGIL Tamer"
]
]
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"updatedAt" => "2021-07-13 14:31:27"
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"publicationInfo" => array:3 [
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"number" => "8"
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"fr" => "Revue scientifique"
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"authors_fields" => array:2 [
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"en" => "Marketing"
]
"indexedAt" => "2025-12-13T04:21:44.000Z"
]
+lang: "en"
+"_score": 6.199025
+"parent": null
}
5 => Essec\Faculty\Model\Contribution {#2230
#_index: "academ_contributions"
#_id: "10183"
#_source: array:18 [
"id" => "10183"
"slug" => "10183-dynamic-capabilities-view-foundations-and-research-agenda"
"yearMonth" => "2007-02"
"year" => "2007"
"title" => "Dynamic Capabilities View: Foundations and Research Agenda"
"description" => "CAVUSGIL, E., SEGGIE, S. et TALAY, B. (2007). Dynamic Capabilities View: Foundations and Research Agenda. <i>Journal of Marketing Theory and Practice</i>, 15(2), pp. 159-166."
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"name" => "SEGGIE Steven"
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1 => array:1 [
"name" => "CAVUSGIL Erin"
]
2 => array:1 [
"name" => "TALAY Berk"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:29"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "159-166"
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]
+lang: "en"
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}
6 => Essec\Faculty\Model\Contribution {#2234
#_index: "academ_contributions"
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"id" => "10206"
"slug" => "10206-measurement-of-return-on-marketing-investment-evolution-of-approaches-and-directions-for-future"
"yearMonth" => "2007-12"
"year" => "2007"
"title" => "Measurement of Return on Marketing Investment: Evolution of Approaches and Directions for Future"
"description" => "SEGGIE, S., CAVUSGIL, E. et PHELAN, S. (2007). Measurement of Return on Marketing Investment: Evolution of Approaches and Directions for Future. <i>Industrial Marketing Management</i>, 36(6), pp. 834-841."
"authors" => array:3 [
0 => array:3 [
"name" => "SEGGIE Steven"
"bid" => "B00739424"
"slug" => "seggie-steven"
]
1 => array:1 [
"name" => "CAVUSGIL Erin"
]
2 => array:1 [
"name" => "PHELAN Steven"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:29"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "834-841"
"volume" => "36"
"number" => "6"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-12-13T04:21:44.000Z"
]
+lang: "en"
+"_score": 6.199025
+"parent": null
}
7 => Essec\Faculty\Model\Contribution {#2237
#_index: "academ_contributions"
#_id: "10234"
#_source: array:18 [
"id" => "10234"
"slug" => "10234-are-decisions-arbitrary-in-our-international-business-ranking-study"
"yearMonth" => "2008-04"
"year" => "2008"
"title" => "Are Decisions Arbitrary in our International Business Ranking Study"
"description" => "XU, S., YALCINKAYA, G. et SEGGIE, S. (2008). Are Decisions Arbitrary in our International Business Ranking Study. <i>Asia Pacific Journal of Management</i>, 25(4), pp. 691-695."
"authors" => array:3 [
0 => array:3 [
"name" => "SEGGIE Steven"
"bid" => "B00739424"
"slug" => "seggie-steven"
]
1 => array:1 [
"name" => "XU Shichun"
]
2 => array:1 [
"name" => "YALCINKAYA Goksel"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:30"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "691-695"
"volume" => "25"
"number" => "4"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-12-13T04:21:44.000Z"
]
+lang: "en"
+"_score": 6.199025
+"parent": null
}
8 => Essec\Faculty\Model\Contribution {#2238
#_index: "academ_contributions"
#_id: "10285"
#_source: array:18 [
"id" => "10285"
"slug" => "10285-prolific-authors-and-institutions-in-leading-international-business-journals"
"yearMonth" => "2008-02"
"year" => "2008"
"title" => "Prolific Authors and Institutions in Leading International Business Journals"
"description" => "XU, S., YALCINKAYA, G. et SEGGIE, S. (2008). Prolific Authors and Institutions in Leading International Business Journals. <i>Asia Pacific Journal of Management</i>, 25(2), pp. 189-207."
"authors" => array:3 [
0 => array:3 [
"name" => "SEGGIE Steven"
"bid" => "B00739424"
"slug" => "seggie-steven"
]
1 => array:1 [
"name" => "XU Shichun"
]
2 => array:1 [
"name" => "YALCINKAYA Goksel"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:31"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "189-207"
"volume" => "25"
"number" => "2"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-12-13T04:21:44.000Z"
]
+lang: "en"
+"_score": 6.199025
+"parent": null
}
9 => Essec\Faculty\Model\Contribution {#2239
#_index: "academ_contributions"
#_id: "10297"
#_source: array:18 [
"id" => "10297"
"slug" => "10297-the-resource-matching-foundations-of-competitive-advantage-an-alternative-perspective-on-the-globalization-of-service-firms"
"yearMonth" => "2008-08"
"year" => "2008"
"title" => "The Resource Matching Foundations of Competitive Advantage: An Alternative Perspective on the Globalization of Service Firms"
"description" => "SEGGIE, S. et GRIFFITH, D. (2008). The Resource Matching Foundations of Competitive Advantage: An Alternative Perspective on the Globalization of Service Firms. <i>International Marketing Review</i>, 25(3), pp. 262-275."
"authors" => array:2 [
0 => array:3 [
"name" => "SEGGIE Steven"
"bid" => "B00739424"
"slug" => "seggie-steven"
]
1 => array:1 [
"name" => "GRIFFITH David"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:31"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "262-275"
"volume" => "25"
"number" => "3"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-12-13T04:21:44.000Z"
]
+lang: "en"
+"_score": 6.199025
+"parent": null
}
10 => Essec\Faculty\Model\Contribution {#2240
#_index: "academ_contributions"
#_id: "2648"
#_source: array:18 [
"id" => "2648"
"slug" => "2648-the-entrepreneurial-university-and-academic-discourses-the-meta%e2%80%90synthesis-of-higher-education-articles"
"yearMonth" => "2019-07"
"year" => "2019"
"title" => "The entrepreneurial university and academic discourses: The meta‐synthesis of Higher Education articles"
"description" => "USLU, B., CALIKOGLU, A., SEGGIE, N. et SEGGIE, S. (2019). The entrepreneurial university and academic discourses: The meta‐synthesis of Higher Education articles. <i>Higher Education Quarterly</i>, 73(3), pp. 285-311."
"authors" => array:4 [
0 => array:3 [
"name" => "SEGGIE Steven"
"bid" => "B00739424"
"slug" => "seggie-steven"
]
1 => array:1 [
"name" => "USLU Baris"
]
2 => array:1 [
"name" => "CALIKOGLU Alper"
]
3 => array:1 [
"name" => "SEGGIE Nevra"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => "https://doi.org/10.1111/hequ.12198"
"publicationInfo" => array:3 [
"pages" => "285-311"
"volume" => "73"
"number" => "3"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => """
The innovative teaching, knowledge and technology production and societal service activities of academics are largely discussed within the entrepreneurial university discourse in Higher Education journals. Therefore, this research focuses on a meta‐synthesis of Higher Education articles to better understand the concepts of the entrepreneurial university and entrepreneurial academic. After the systematic elimination based on keywords and titles, 25 articles have been selected from the top 10 Higher Education journals in the SCImago Journal Rankings. Content analysis was performed on these articles to highlight the common operational areas in entrepreneurial universities and activities of entrepreneurial academics. The meta‐synthesis shows that, both for universities and academics, entrepreneurship is overwhelmingly characterised by the commercialisation of scholarly activities that enrich institutional income revenue as well as academics’ personal income. However, such an approach can distance universities from their mission of public good; so HigherEducation administrators should create mechanisms that\n
would allow both to take place in a balanced way.
"""
"en" => """
The innovative teaching, knowledge and technology production and societal service activities of academics are largely discussed within the entrepreneurial university discourse in Higher Education journals. Therefore, this research focuses on a meta‐synthesis of Higher Education articles to better understand the concepts of the entrepreneurial university and entrepreneurial academic. After the systematic elimination based on keywords and titles, 25 articles have been selected from the top 10 Higher Education journals in the SCImago Journal Rankings. Content analysis was performed on these articles to highlight the common operational areas in entrepreneurial universities and activities of entrepreneurial academics. The meta‐synthesis shows that, both for universities and academics, entrepreneurship is overwhelmingly characterised by the commercialisation of scholarly activities that enrich institutional income revenue as well as academics’ personal income. However, such an approach can distance universities from their mission of public good; so HigherEducation administrators should create mechanisms that\n
would allow both to take place in a balanced way.
"""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-12-13T04:21:44.000Z"
]
+lang: "en"
+"_score": 6.199025
+"_ignored": array:2 [
0 => "abstract.en.keyword"
1 => "abstract.fr.keyword"
]
+"parent": null
}
11 => Essec\Faculty\Model\Contribution {#2241
#_index: "academ_contributions"
#_id: "7382"
#_source: array:18 [
"id" => "7382"
"slug" => "7382-the-logic-of-failure-vs-supply-chain-agility"
"yearMonth" => "2018-08"
"year" => "2018"
"title" => "The Logic of Failure vs. Supply Chain Agility"
"description" => "MCFARLAND, R. et SEGGIE, S. (2018). The Logic of Failure vs. Supply Chain Agility. Dans: 2018 Institute for the Study of Business Markets (ISBM) Academic Conference."
"authors" => array:2 [
0 => array:3 [
"name" => "MCFARLAND Richard"
"bid" => "B00682077"
"slug" => "mcfarland-richard"
]
1 => array:3 [
"name" => "SEGGIE Steven"
"bid" => "B00739424"
"slug" => "seggie-steven"
]
]
"ouvrage" => "2018 Institute for the Study of Business Markets (ISBM) Academic Conference"
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-12-13T04:21:44.000Z"
]
+lang: "en"
+"_score": 6.199025
+"parent": null
}
12 => Essec\Faculty\Model\Contribution {#2242
#_index: "academ_contributions"
#_id: "806"
#_source: array:18 [
"id" => "806"
"slug" => "806-combining-big-data-and-lean-startup-methods-for-business-model-evolution"
"yearMonth" => "2017-12"
"year" => "2017"
"title" => "Combining Big Data and Lean Startup Methods for Business Model Evolution"
"description" => "SEGGIE, S., SOYER, E. et PAUWELS, K.H. (2017). Combining Big Data and Lean Startup Methods for Business Model Evolution. <i>AMS Review</i>, 7(3-4), pp. 154-169."
"authors" => array:3 [
0 => array:3 [
"name" => "SEGGIE Steven"
"bid" => "B00739424"
"slug" => "seggie-steven"
]
1 => array:1 [
"name" => "SOYER E."
]
2 => array:1 [
"name" => "PAUWELS K. H."
]
]
"ouvrage" => ""
"keywords" => array:7 [
0 => "Business model"
1 => "Innovation"
2 => "Big data"
3 => "Lean startup"
4 => "Confirmation bias"
5 => "Innovation accounting"
6 => "Build-measure-learn-loop"
]
"updatedAt" => "2023-02-14 01:00:12"
"publicationUrl" => "https://link.springer.com/article/10.1007/s13162-017-0104-9"
"publicationInfo" => array:3 [
"pages" => "154-169"
"volume" => "7"
"number" => "3-4"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "The continued survival of firms depends on successful innovation. Yet, legacy firms are struggling to adapt their business models to successfully innovate in the face of greater competition from both local and global startups. The authors propose that firms should build on the lean startup methodology to help adapt their business models while at the same time leveraging the resource advantages that they have as legacy corporations. This paper provides an integrated process for corporate innovation learning through combining the lean startup methodology with big data. By themselves, the volume, variety and velocity of big data may trigger confirmation bias, communication problems and illusions of control. However, the lean startup methodology has the potential to alleviate these complications. Specifically, firms should evolve their business models through fast verification of managerial hypotheses, innovation accounting and the build-measure-learn-loop cycle. Such advice is especially valid for environments with high levels of technological and demand uncertainty."
"en" => "The continued survival of firms depends on successful innovation. Yet, legacy firms are struggling to adapt their business models to successfully innovate in the face of greater competition from both local and global startups. The authors propose that firms should build on the lean startup methodology to help adapt their business models while at the same time leveraging the resource advantages that they have as legacy corporations. This paper provides an integrated process for corporate innovation learning through combining the lean startup methodology with big data. By themselves, the volume, variety and velocity of big data may trigger confirmation bias, communication problems and illusions of control. However, the lean startup methodology has the potential to alleviate these complications. Specifically, firms should evolve their business models through fast verification of managerial hypotheses, innovation accounting and the build-measure-learn-loop cycle. Such advice is especially valid for environments with high levels of technological and demand uncertainty."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-12-13T04:21:44.000Z"
]
+lang: "en"
+"_score": 6.199025
+"_ignored": array:2 [
0 => "abstract.en.keyword"
1 => "abstract.fr.keyword"
]
+"parent": null
}
13 => Essec\Faculty\Model\Contribution {#2243
#_index: "academ_contributions"
#_id: "10325"
#_source: array:18 [
"id" => "10325"
"slug" => "10325-exploring-correlates-of-product-launch-in-collaborative-ventures-an-empirical-investigation-of-pharmaceutical-alliances"
"yearMonth" => "2009-04"
"year" => "2009"
"title" => "Exploring Correlates of Product Launch in Collaborative Ventures: An Empirical Investigation of Pharmaceutical Alliances"
"description" => "BERK, T., SEGGIE, S. et CAVUSGIL, E. (2009). Exploring Correlates of Product Launch in Collaborative Ventures: An Empirical Investigation of Pharmaceutical Alliances. <i>Journal of Product Innovation Management</i>, 26(4), pp. 360-370."
"authors" => array:3 [
0 => array:3 [
"name" => "SEGGIE Steven"
"bid" => "B00739424"
"slug" => "seggie-steven"
]
1 => array:1 [
"name" => "BERK Talay"
]
2 => array:1 [
"name" => "CAVUSGIL Erin"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:32"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "360-370"
"volume" => "26"
"number" => "4"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-12-13T04:21:44.000Z"
]
+lang: "en"
+"_score": 6.199025
+"parent": null
}
14 => Essec\Faculty\Model\Contribution {#2244
#_index: "academ_contributions"
#_id: "10372"
#_source: array:18 [
"id" => "10372"
"slug" => "10372-what-does-it-take-to-get-promoted-in-marketing-academia-understanding-exceptional-publication-productivity-in-the-leading-marketing-journals"
"yearMonth" => "2009-01"
"year" => "2009"
"title" => "What Does it Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing Journals"
"description" => "SEGGIE, S. et GRIFFITH, D. (2009). What Does it Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing Journals. <i>Journal of Marketing</i>, 73(1), pp. 122-132."
"authors" => array:2 [
0 => array:3 [
"name" => "SEGGIE Steven"
"bid" => "B00739424"
"slug" => "seggie-steven"
]
1 => array:1 [
"name" => "GRIFFITH David"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:33"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "122-132"
"volume" => "73"
"number" => "1"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-12-13T04:21:44.000Z"
]
+lang: "en"
+"_score": 6.199025
+"parent": null
}
15 => Essec\Faculty\Model\Contribution {#2245
#_index: "academ_contributions"
#_id: "10477"
#_source: array:18 [
"id" => "10477"
"slug" => "10477-transaction-cost-economics-in-international-marketing-a-review-and-suggestions-for-the-future"
"yearMonth" => "2012-03"
"year" => "2012"
"title" => "Transaction Cost Economics in International Marketing: A Review and Suggestions for the Future"
"description" => "SEGGIE, S. (2012). Transaction Cost Economics in International Marketing: A Review and Suggestions for the Future. <i>Journal of International Marketing</i>, 20(2), pp. 49-71."
"authors" => array:1 [
0 => array:3 [
"name" => "SEGGIE Steven"
"bid" => "B00739424"
"slug" => "seggie-steven"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:36"
"publicationUrl" => "https://www.researchgate.net/publication/260097662_Transaction_Cost_Economics_in_International_Marketing_A_Review_and_Suggestions_for_the_Future"
"publicationInfo" => array:3 [
"pages" => "49-71"
"volume" => "20"
"number" => "2"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Transaction cost economics (TCE) has received much attention in the international marketing literature over the past 25 years. Many key issues in international marketing have been examined through the lens of TCE, including entry mode choice, the governance of international distribution channels, propensity to franchise, international pricing control, and the governance of international buyer—supplier relationships. The author presents a review and analysis of 43 empirical TCE international marketing studies from 1987 to the present day. The results from this review and analysis indicate that the extant international marketing TCE studies demonstrate some support for the TCE propositions. In addition to these findings, the author also notes some key measurement issues, issues involving the dominance of U.S.-based studies, and some data equivalence issues. He builds on the results of the analysis to lay out important future research directions in the TCE international marketing domain."
"en" => "Transaction cost economics (TCE) has received much attention in the international marketing literature over the past 25 years. Many key issues in international marketing have been examined through the lens of TCE, including entry mode choice, the governance of international distribution channels, propensity to franchise, international pricing control, and the governance of international buyer—supplier relationships. The author presents a review and analysis of 43 empirical TCE international marketing studies from 1987 to the present day. The results from this review and analysis indicate that the extant international marketing TCE studies demonstrate some support for the TCE propositions. In addition to these findings, the author also notes some key measurement issues, issues involving the dominance of U.S.-based studies, and some data equivalence issues. He builds on the results of the analysis to lay out important future research directions in the TCE international marketing domain."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-12-13T04:21:44.000Z"
]
+lang: "en"
+"_score": 6.199025
+"_ignored": array:2 [
0 => "abstract.en.keyword"
1 => "abstract.fr.keyword"
]
+"parent": null
}
16 => Essec\Faculty\Model\Contribution {#2246
#_index: "academ_contributions"
#_id: "10509"
#_source: array:18 [
"id" => "10509"
"slug" => "10509-passive-and-active-opportunism-in-interorganizational-exchange"
"yearMonth" => "2013-11"
"year" => "2013"
"title" => "Passive and Active Opportunism in Interorganizational Exchange"
"description" => "SEGGIE, S., GRIFFITH, D. et JAP, S. (2013). Passive and Active Opportunism in Interorganizational Exchange. <i>Journal of Marketing</i>, 77(6), pp. 73-90."
"authors" => array:3 [
0 => array:3 [
"name" => "SEGGIE Steven"
"bid" => "B00739424"
"slug" => "seggie-steven"
]
1 => array:1 [
"name" => "GRIFFITH David"
]
2 => array:1 [
"name" => "JAP Sandy"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:37"
"publicationUrl" => "https://www.researchgate.net/publication/286062804_Passive_and_Active_Opportunism_in_Interorganizational_Exchange"
"publicationInfo" => array:3 [
"pages" => "73-90"
"volume" => "77"
"number" => "6"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "This article examines how firms in interorganizational relationships respond differently to active and passive opportunism and observes how these opportunism forms erode satisfaction with the performance of these relationships. The multimethod approach of two experiments and one longitudinal field study demonstrate that firms tolerate more passive opportunism than active opportunism (Study 1) and that transaction costs play a mediating role between opportunism form and satisfaction with performance of the relationship (Study 2). Finally, the field study reveals that, over time, passive opportunism has a more corrosive impact on satisfaction with performance than active opportunism (Study 3). Together, the findings underscore the importance of distinguishing passive and active opportunism and the need to develop a better understanding of its management and consequences."
"en" => "This article examines how firms in interorganizational relationships respond differently to active and passive opportunism and observes how these opportunism forms erode satisfaction with the performance of these relationships. The multimethod approach of two experiments and one longitudinal field study demonstrate that firms tolerate more passive opportunism than active opportunism (Study 1) and that transaction costs play a mediating role between opportunism form and satisfaction with performance of the relationship (Study 2). Finally, the field study reveals that, over time, passive opportunism has a more corrosive impact on satisfaction with performance than active opportunism (Study 3). Together, the findings underscore the importance of distinguishing passive and active opportunism and the need to develop a better understanding of its management and consequences."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-12-13T04:21:44.000Z"
]
+lang: "en"
+"_score": 6.199025
+"_ignored": array:2 [
0 => "abstract.en.keyword"
1 => "abstract.fr.keyword"
]
+"parent": null
}
17 => Essec\Faculty\Model\Contribution {#2247
#_index: "academ_contributions"
#_id: "10865"
#_source: array:18 [
"id" => "10865"
"slug" => "10865-big-and-lean-is-beautiful-a-conceptual-framework-for-data-based-learning-in-marketing-management"
"yearMonth" => "2019-09"
"year" => "2019"
"title" => "Big and Lean Is Beautiful: A Conceptual Framework for Data-Based Learning in Marketing Management"
"description" => "SOYER, E., PAUWELS, K. et SEGGIE, S. (2019). Big and Lean Is Beautiful: A Conceptual Framework for Data-Based Learning in Marketing Management. Dans: Rindfleisch, A. & Malter, A.J. eds. <i>Marketing In a Digital World</i>. 1st ed. Bingley: Emerald, pp. 63-84."
"authors" => array:3 [
0 => array:3 [
"name" => "SEGGIE Steven"
"bid" => "B00739424"
"slug" => "seggie-steven"
]
1 => array:1 [
"name" => "SOYER Emre"
]
2 => array:1 [
"name" => "PAUWELS Koen"
]
]
"ouvrage" => "Marketing In a Digital World"
"keywords" => array:4 [
0 => "Big Data"
1 => "Lean startup methodology"
2 => "Data-based learning"
3 => "Marketing analytics"
]
"updatedAt" => "2025-07-01 14:48:55"
"publicationUrl" => "https://doi.org/10.1108/S1548-643520190000016006"
"publicationInfo" => array:3 [
"pages" => "63-84"
"volume" => "16"
"number" => ""
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "While Big Data offer marketing managers information that is high in volume, variety, velocity, and veracity (the 4Vs), these features wouldn’t necessarily improve their decision-making. Managers would still be vulnerable to confirmation bias, control illu"
"en" => "While Big Data offer marketing managers information that is high in volume, variety, velocity, and veracity (the 4Vs), these features wouldn’t necessarily improve their decision-making. Managers would still be vulnerable to confirmation bias, control illu"
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-12-13T04:21:44.000Z"
]
+lang: "en"
+"_score": 6.199025
+"_ignored": array:1 [
0 => "description.keyword"
]
+"parent": null
}
18 => Essec\Faculty\Model\Contribution {#2248
#_index: "academ_contributions"
#_id: "12443"
#_source: array:18 [
"id" => "12443"
"slug" => "12443-the-moderating-effects-of-economic-and-strategic-relationship-value-in-tolerating-active-and-passive-opportunism"
"yearMonth" => "2021-05"
"year" => "2021"
"title" => "The Moderating Effects of Economic and Strategic Relationship Value in Tolerating Active and Passive Opportunism"
"description" => "SEGGIE, S. et GRIFFITH, D. (2021). The Moderating Effects of Economic and Strategic Relationship Value in Tolerating Active and Passive Opportunism. <i>Journal of Business Research</i>, 128(May), pp. 233-244."
"authors" => array:2 [
0 => array:3 [
"name" => "SEGGIE Steven"
"bid" => "B00739424"
"slug" => "seggie-steven"
]
1 => array:1 [
"name" => "GRIFFITH David"
]
]
"ouvrage" => ""
"keywords" => array:5 [
0 => "Dark side"
1 => "Active opportunism"
2 => "Passive opportunism"
3 => "Economic value"
4 => "Strategic value"
]
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => "https://doi.org/10.1016/j.jbusres.2021.02.004"
"publicationInfo" => array:3 [
"pages" => "233-244"
"volume" => "128"
"number" => "May"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Active and passive opportunism are elements of the dark side of relationships. In this work, the authors explore the moderating effects of economic and strategic relationship value on governance responses to active and passive opportunism. The findings, drawn from a four-study design, conducted with a total of 377 purchasing managers and 101 MBA students, indicated that economic and strategic value increase the tolerance to active and passive opportunism (with differences between active and passive opportunism), prolonging the relationship and subjecting partners to more dark side behaviors. Furthermore, we found that in the context studied (i.e., microchip supplier–buyer) firms moved to exit, as opposed to hierarchy, under all conditions of economic and strategic value. Our results highlight the importance of interorganizational context in governance choice, with the movement to exit driven by (1) the desire to maintain the firm’s core competency, (2) a hesitancy to bring problems into the firm, and (3) the primacy of economic over strategic value derived from an emphasis on short-term financial results. Implications for academics and managers interested in the dark side of relationship management are discussed."
"en" => "Active and passive opportunism are elements of the dark side of relationships. In this work, the authors explore the moderating effects of economic and strategic relationship value on governance responses to active and passive opportunism. The findings, drawn from a four-study design, conducted with a total of 377 purchasing managers and 101 MBA students, indicated that economic and strategic value increase the tolerance to active and passive opportunism (with differences between active and passive opportunism), prolonging the relationship and subjecting partners to more dark side behaviors. Furthermore, we found that in the context studied (i.e., microchip supplier–buyer) firms moved to exit, as opposed to hierarchy, under all conditions of economic and strategic value. Our results highlight the importance of interorganizational context in governance choice, with the movement to exit driven by (1) the desire to maintain the firm’s core competency, (2) a hesitancy to bring problems into the firm, and (3) the primacy of economic over strategic value derived from an emphasis on short-term financial results. Implications for academics and managers interested in the dark side of relationship management are discussed."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-12-13T04:21:44.000Z"
]
+lang: "en"
+"_score": 6.199025
+"_ignored": array:2 [
0 => "abstract.en.keyword"
1 => "abstract.fr.keyword"
]
+"parent": null
}
19 => Essec\Faculty\Model\Contribution {#2249
#_index: "academ_contributions"
#_id: "12612"
#_source: array:18 [
"id" => "12612"
"slug" => "12612-evaluating-the-criteria-of-tubitak-entrepreneurial-and-innovative-university-index-in-terms-of-the-prominent-operations-of-the-entrepreneurial-university"
"yearMonth" => "2020-04"
"year" => "2020"
"title" => "Evaluating the Criteria of TÜBİTAK Entrepreneurial and Innovative University Index in Terms of the Prominent Operations of the Entrepreneurial University"
"description" => "USLU, B., CALIKOGLU, A., SEGGIE, F.N. et SEGGIE, S. (2020). Evaluating the Criteria of TÜBİTAK Entrepreneurial and Innovative University Index in Terms of the Prominent Operations of the Entrepreneurial University. <i>Journal of Higher Education</i>, 10(1), pp. 1-11."
"authors" => array:4 [
0 => array:3 [
"name" => "SEGGIE Steven"
"bid" => "B00739424"
"slug" => "seggie-steven"
]
1 => array:1 [
"name" => "USLU Baris"
]
2 => array:1 [
"name" => "CALIKOGLU Alper"
]
3 => array:1 [
"name" => "SEGGIE F. Nevra"
]
]
"ouvrage" => ""
"keywords" => array:1 [
0 => "Entrepreneurial university, entrepreneurial university operations, entrepreneurship indicator set, higher education articles, TÜBİTAK index"
]
"updatedAt" => "2021-09-27 16:25:21"
"publicationUrl" => "http://www.yuksekogretim.org/en/abstract_2018000067.asp"
"publicationInfo" => array:3 [
"pages" => "1-11"
"volume" => "10"
"number" => "1"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "The purpose of this study is to theoretically examine the criteria of the TÜBİTAK Entrepreneurial and Innovative University Index (TÜBİTAK-EIUI) in terms of the prominent operational areas of the entrepreneurial university as reported by the relevant articles in higher education journals. For this purpose, a literature-based theoretical comparison was carried out. Firstly, the details related to the criteria of the TÜBİTAK-EIUI were gathered and visualised. The results of a meta-synthesis study, which analyzes articles from top higher education journals, on the operational areas of the entrepreneurial university were then visualised. In the analysis stage, drawing on this visualization, the criteria in TÜBİTAK-EIUI and the operational areas of the entrepreneurial university were compared by cross-tabulation. The results of this comparison revealed that five categories in the TÜBİTAK-EIUI included more content than the prominent operational areas of the entrepreneurial university. Although many criteria in the TÜBİTAK-EIUI (e.g. knowledge/technology production, collaboration with external actors, obtaining research funds, and acquiring intellectual property rights) directly matched with universities' prominent entrepreneurial operations outlined in the meta-synthesis study, the contribution of other criteria to the entrepreneurial university structure was difficult to observe at first sight. Moreover, some of the criteria in the TÜBİTAK-EIUI fell into more than one operational area of the entrepreneurial university, while linking two of them, the number of entrepreneurship and innovation courses in a university and the number of staff and students in mobility, to the entrepreneurial university operations was somewhat difficult. Another key point is that the indicator set of the TÜBİTAK-EIUI could be enhanced by adding the amount of income from activities which diversify fund and resource pools in universities. To sum up, having experts and decision-makers evaluate the criteria of the TÜBİTAK-EIUI with reference to the higher education literature, and identifying the appropriate categories for these criteria would be beneficial. Further studies examining the TÜBİTAK-EIUI through different theoretical entrepreneurial university frameworks can contribute to the efforts toward measuring the content validity of the TÜBİTAK-EIUI."
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-12-13T04:21:44.000Z"
]
+lang: "en"
+"_score": 6.199025
+"_ignored": array:2 [
0 => "abstract.fr.keyword"
1 => "description.keyword"
]
+"parent": null
}
20 => Essec\Faculty\Model\Contribution {#2250
#_index: "academ_contributions"
#_id: "13958"
#_source: array:18 [
"id" => "13958"
"slug" => "13958-why-and-when-to-launch-new-products-during-a-recession-an-empirical-investigation-of-the-u-k-fmcg-industry-and-the-u-s-automobile-industry"
"yearMonth" => "2024-02"
"year" => "2024"
"title" => "Why and when to launch new products during a recession: An empirical investigation of the U.K. FMCG industry and the U.S. automobile industry"
"description" => "TALAY, M.B., PAUWELS, K. et SEGGIE, S. (2024). Why and when to launch new products during a recession: An empirical investigation of the U.K. FMCG industry and the U.S. automobile industry. <i>Journal of the Academy of Marketing Science</i>, 2024(2)."
"authors" => array:3 [
0 => array:3 [
"name" => "SEGGIE Steven"
"bid" => "B00739424"
"slug" => "seggie-steven"
]
1 => array:1 [
"name" => "TALAY M. Berk"
]
2 => array:1 [
"name" => "PAUWELS Koen"
]
]
"ouvrage" => ""
"keywords" => array:2 [
0 => "recession"
1 => "new products"
]
"updatedAt" => "2024-03-18 10:21:50"
"publicationUrl" => "https://link.springer.com/article/10.1007/s11747-023-00936-4"
"publicationInfo" => array:3 [
"pages" => ""
"volume" => "2024"
"number" => "2"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Do new products launched during a recession perform better? Does the severity of the recession matter? Are products more successful when launched earlier or later in a recession? These are all questions of managerial importance that as yet remain unanswered in the extant marketing literature. The authors analyze two datasets: 1) 8,981 product launches in 20 United Kingdom fast-moving consumer goods categories over 18 years and 2) 1,071 product launches in the United States automotive market over 63 years. The results reveal products launched (a) during a recession and (b) later rather than earlier in the recession survive longer, while more severe recessions are associated with shorter survival. The same findings emerge for the dependent variables of sales and market share. This paper thus enriches marketing theory on recessions by conceptualizing and quantifying timing effects on new product launch success. For managers, the results demonstrate the benefits of countercyclical launching of new products during recessions and of marketing proactively in such economic conditions."
"en" => "Do new products launched during a recession perform better? Does the severity of the recession matter? Are products more successful when launched earlier or later in a recession? These are all questions of managerial importance that as yet remain unanswered in the extant marketing literature. The authors analyze two datasets: 1) 8,981 product launches in 20 United Kingdom fast-moving consumer goods categories over 18 years and 2) 1,071 product launches in the United States automotive market over 63 years. The results reveal products launched (a) during a recession and (b) later rather than earlier in the recession survive longer, while more severe recessions are associated with shorter survival. The same findings emerge for the dependent variables of sales and market share. This paper thus enriches marketing theory on recessions by conceptualizing and quantifying timing effects on new product launch success. For managers, the results demonstrate the benefits of countercyclical launching of new products during recessions and of marketing proactively in such economic conditions."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-12-13T04:21:44.000Z"
]
+lang: "en"
+"_score": 6.199025
+"_ignored": array:2 [
0 => "abstract.en.keyword"
1 => "abstract.fr.keyword"
]
+"parent": null
}
21 => Essec\Faculty\Model\Contribution {#2251
#_index: "academ_contributions"
#_id: "14110"
#_source: array:18 [
"id" => "14110"
"slug" => "14110-the-attempted-reshaping-of-the-turkish-football-landscape-under-the-ak-party"
"yearMonth" => "2023-07"
"year" => "2023"
"title" => "The Attempted Reshaping of the Turkish Football Landscape under the AK Party"
"description" => "SEGGIE, S. (2023). The Attempted Reshaping of the Turkish Football Landscape under the AK Party. Dans: Simon Chadwick, Paul Widdop, Michael M. Goldman eds. <i>The Geopolitical Economy of Sport</i>. 1st ed. London: Routledge, pp. 203-209."
"authors" => array:1 [
0 => array:3 [
"name" => "SEGGIE Steven"
"bid" => "B00739424"
"slug" => "seggie-steven"
]
]
"ouvrage" => "The Geopolitical Economy of Sport"
"keywords" => array:3 [
0 => "sport business"
1 => "politics of sport"
2 => "geopolitics"
]
"updatedAt" => "2025-07-01 14:58:42"
"publicationUrl" => "https://doi.org/10.4324/9781003348238-29"
"publicationInfo" => array:3 [
"pages" => "203-209"
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "This chapter provides a transaction cost economics explanation for the attempted reshaping of the Turkish Football landscape under the AK Party. The discussion details the steps that Recep Tayyip Erdogan and his political party took to provide a governance solution to Turkey’s football clubs before and after 2013, as part of reshaping the sport in line with New Turkey values – a Turkey where citizens are more conservative, more openly pious, and less secular. The chapter explores the extent to which Erdogan has been able to use sporting success on the football pitch as a proxy for the success of his regime."
"en" => "This chapter provides a transaction cost economics explanation for the attempted reshaping of the Turkish Football landscape under the AK Party. The discussion details the steps that Recep Tayyip Erdogan and his political party took to provide a governance solution to Turkey’s football clubs before and after 2013, as part of reshaping the sport in line with New Turkey values – a Turkey where citizens are more conservative, more openly pious, and less secular. The chapter explores the extent to which Erdogan has been able to use sporting success on the football pitch as a proxy for the success of his regime."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-12-13T04:21:44.000Z"
]
+lang: "en"
+"_score": 6.199025
+"_ignored": array:2 [
0 => "abstract.en.keyword"
1 => "abstract.fr.keyword"
]
+"parent": null
}
22 => Essec\Faculty\Model\Contribution {#2252
#_index: "academ_contributions"
#_id: "14802"
#_source: array:18 [
"id" => "14802"
"slug" => "14802-the-show-must-go-on-the-role-of-contract-frames-in-safeguarding-relationship-continuity"
"yearMonth" => "2024-05"
"year" => "2024"
"title" => "The show must go on: The role of contract frames in safeguarding relationship continuity"
"description" => "MOOI, E., WANG, Q., SEGGIE, S. et JAP, S.D. (2024). The show must go on: The role of contract frames in safeguarding relationship continuity. <i>Journal of the Academy of Marketing Science</i>, 52, pp. 1842-1858."
"authors" => array:4 [
0 => array:3 [
"name" => "SEGGIE Steven"
"bid" => "B00739424"
"slug" => "seggie-steven"
]
1 => array:1 [
"name" => "Mooi Erik"
]
2 => array:1 [
"name" => "Wang Qiong"
]
3 => array:1 [
"name" => "Jap Sandy D."
]
]
"ouvrage" => ""
"keywords" => array:8 [
0 => "Contracts"
1 => "Contract frames"
2 => "Interorganizational exchange"
3 => "Relationship management"
4 => "Prevention frames"
5 => "Promotion frames"
6 => "Vigilant exchange processes"
7 => " Flexible exchange processes"
]
"updatedAt" => "2025-03-24 16:22:52"
"publicationUrl" => "https://doi.org/10.1007/s11747-024-01023-y"
"publicationInfo" => array:3 [
"pages" => "1842-1858"
"volume" => "52"
"number" => ""
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Contracting is a cornerstone of productive interorganizational exchange; and while much research has been conducted about how contracts impact exchange consequences (e.g., transaction costs, performance), there is less understanding of how contracts shape the mediating behaviors and exchange processes that lead to those consequences. We demonstrate how flexible and vigilant exchange processes mediate promotion and prevention frames in building expectations of relationship continuity. We further identify interpretive uncertainty—a perceptual misalignment between the exchange parties—as a key moderator weakening flexible exchange processes’ impact on continuity expectations. These insights are empirically verified in samples involving 661 managers and executives across a wide range of industry contexts. Our results provide key theoretical and managerial implications."
"en" => "Contracting is a cornerstone of productive interorganizational exchange; and while much research has been conducted about how contracts impact exchange consequences (e.g., transaction costs, performance), there is less understanding of how contracts shape the mediating behaviors and exchange processes that lead to those consequences. We demonstrate how flexible and vigilant exchange processes mediate promotion and prevention frames in building expectations of relationship continuity. We further identify interpretive uncertainty—a perceptual misalignment between the exchange parties—as a key moderator weakening flexible exchange processes’ impact on continuity expectations. These insights are empirically verified in samples involving 661 managers and executives across a wide range of industry contexts. Our results provide key theoretical and managerial implications."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-12-13T04:21:44.000Z"
]
+lang: "en"
+"_score": 6.199025
+"_ignored": array:2 [
0 => "abstract.en.keyword"
1 => "abstract.fr.keyword"
]
+"parent": null
}
23 => Essec\Faculty\Model\Contribution {#2253
#_index: "academ_contributions"
#_id: "14853"
#_source: array:18 [
"id" => "14853"
"slug" => "14853-the-impact-of-covid-19-on-how-core-and-peripheral-service-satisfaction-impacts-customer-satisfaction"
"yearMonth" => "2024-09"
"year" => "2024"
"title" => "The impact of Covid-19 on how core and peripheral service satisfaction impacts customer satisfaction"
"description" => "KÜBLER, R. et SEGGIE, S. (2024). The impact of Covid-19 on how core and peripheral service satisfaction impacts customer satisfaction. <i>Journal of Business Research</i>, 182, pp. 114784."
"authors" => array:2 [
0 => array:3 [
"name" => "KÜBLER Raoul"
"bid" => "B00806952"
"slug" => "kubler-raoul"
]
1 => array:3 [
"name" => "SEGGIE Steven"
"bid" => "B00739424"
"slug" => "seggie-steven"
]
]
"ouvrage" => ""
"keywords" => array:7 [
0 => "COVID-19"
1 => "Airline industry"
2 => "Services"
3 => "Pandemic"
4 => "Customer satisfaction"
5 => "Core service"
6 => "Peripheral service"
]
"updatedAt" => "2024-06-20 01:01:17"
"publicationUrl" => "https://doi.org/10.1016/j.jbusres.2024.114784"
"publicationInfo" => array:3 [
"pages" => "114784"
"volume" => "182"
"number" => ""
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "The COVID-19 pandemic has done significant economic damage to the service industry and has also led to changes in how satisfaction with core and peripheral services impact overall customer satisfaction in services. In our study of 110,388 reviews of 145 major airlines from 2019 to 2022, we demonstrate how pre-pandemic, both core service satisfaction and peripheral service satisfaction impact overall customer satisfaction. However, we also observe that during the pandemic, the positive effect of peripheral service satisfaction on overall customer satisfaction is strengthened while the positive effect of core service satisfaction on overall customer satisfaction is weakened. Interestingly, these effects continue post-pandemic. Our results provide key theoretical and managerial implications."
"en" => "The COVID-19 pandemic has done significant economic damage to the service industry and has also led to changes in how satisfaction with core and peripheral services impact overall customer satisfaction in services. In our study of 110,388 reviews of 145 major airlines from 2019 to 2022, we demonstrate how pre-pandemic, both core service satisfaction and peripheral service satisfaction impact overall customer satisfaction. However, we also observe that during the pandemic, the positive effect of peripheral service satisfaction on overall customer satisfaction is strengthened while the positive effect of core service satisfaction on overall customer satisfaction is weakened. Interestingly, these effects continue post-pandemic. Our results provide key theoretical and managerial implications."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-12-13T04:21:44.000Z"
]
+lang: "en"
+"_score": 6.199025
+"_ignored": array:2 [
0 => "abstract.en.keyword"
1 => "abstract.fr.keyword"
]
+"parent": null
}
24 => Essec\Faculty\Model\Contribution {#2254
#_index: "academ_contributions"
#_id: "15535"
#_source: array:18 [
"id" => "15535"
"slug" => "15535-the-limits-of-soft-power-when-football-politics-religion-secularism-and-geopolitics-collide-the-case-of-the-unplayed-2023-turkish-super-cup-final-in-saudi-arabia"
"yearMonth" => "2024-11"
"year" => "2024"
"title" => "The limits of soft power when football, politics, religion, secularism, and geopolitics collide: The case of the "Unplayed" 2023 Turkish Super Cup Final in Saudi Arabia"
"description" => "SEGGIE, S. (2024). The limits of soft power when football, politics, religion, secularism, and geopolitics collide: The case of the "Unplayed" 2023 Turkish Super Cup Final in Saudi Arabia. Dans: Simon Chadwick, Paul Widdop, Michael M. Goldman eds. <i>Continental Perspectives on the Geopolitical Economy of Football</i>. 1st ed. London: Routledge, pp. 235-240."
"authors" => array:1 [
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"name" => "SEGGIE Steven"
"bid" => "B00739424"
"slug" => "seggie-steven"
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"ouvrage" => "Continental Perspectives on the Geopolitical Economy of Football"
"keywords" => array:1 [
0 => "Geopolitics in Sports"
]
"updatedAt" => "2025-07-18 01:01:30"
"publicationUrl" => "https://doi.org/10.4324/9781003535690-32"
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"pages" => "235-240"
"volume" => ""
"number" => "27"
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"fr" => "Turkish President Tayyip Erdogan has used football as a political tool, both domestically and internationally, throughout his political career. As part of a greater rapprochement between Turkey and Saudi Arabia, the 2023 Turkish Super Cup, played between the 2022/2023 season’s league champions (Galatasaray) and Turkish cup winners (Fenerbahce), was due to be played in Riyadh on 29 December 2023. However, a clash between the clubs and the hosts, shortly before the match was due to be played, along the fault line of Turkish secularism and religion, led to the clubs refusing to play the match and instead returning to Turkey. This event demonstrates some of the challenges Erdogan faces reconciling secular values held by many in Turkey with his own vision of a “New” Turkey."
"en" => "Turkish President Tayyip Erdogan has used football as a political tool, both domestically and internationally, throughout his political career. As part of a greater rapprochement between Turkey and Saudi Arabia, the 2023 Turkish Super Cup, played between the 2022/2023 season’s league champions (Galatasaray) and Turkish cup winners (Fenerbahce), was due to be played in Riyadh on 29 December 2023. However, a clash between the clubs and the hosts, shortly before the match was due to be played, along the fault line of Turkish secularism and religion, led to the clubs refusing to play the match and instead returning to Turkey. This event demonstrates some of the challenges Erdogan faces reconciling secular values held by many in Turkey with his own vision of a “New” Turkey."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-12-13T04:21:44.000Z"
]
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25 => Essec\Faculty\Model\Contribution {#2255
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"slug" => "15635-when-launching-a-product-during-a-recession-pays-off"
"yearMonth" => "2025-06"
"year" => "2025"
"title" => "When Launching a Product During a Recession Pays Off"
"description" => "SEGGIE, S., TALAY, M.B. et PAUWELS, K. (2025). When Launching a Product During a Recession Pays Off. <i>MIT Sloan Management Review</i>, 66(4), pp. 15-16."
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1 => "Market opportunities"
2 => "Recession impact"
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"updatedAt" => "2025-07-07 09:49:28"
"publicationUrl" => "https://sloanreview.mit.edu/article/when-launching-a-product-during-a-recession-pays-off/?utm_source=outr2&utm_medium=pr&utm_campaign=seggie0425"
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"pages" => "15-16"
"volume" => "66"
"number" => "4"
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"fr" => null
"en" => null
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"abstract" => array:2 [
"fr" => "While many companies may be hesitant to launch new products during an economic downturn, research shows that doing so can be a successful marketing strategy for some types of products. Evidence from the automotive and fast-moving consumer goods sectors points to opportunities to capture market attention and willingness to buy, particularly late in a recession, when competitors have pulled back due to uncertainty."
"en" => "While many companies may be hesitant to launch new products during an economic downturn, research shows that doing so can be a successful marketing strategy for some types of products. Evidence from the automotive and fast-moving consumer goods sectors points to opportunities to capture market attention and willingness to buy, particularly late in a recession, when competitors have pulled back due to uncertainty."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-12-13T04:21:44.000Z"
]
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+"_score": 6.199025
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}
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"docTitle" => "Steven SEGGIE"
"docSubtitle" => "Professor"
"docDescription" => "Department: Marketing<br>Campus de Cergy"
"docType" => "cv"
"docPreview" => "<img src="https://faculty.essec.edu/wp-content/uploads/avatars/B00739424.jpg"><span><span>Steven SEGGIE</span><span>B00739424</span></span>"
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]
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