Essec\Faculty\Model\Contribution {#2216 ▼
#_index: "academ_contributions"
#_id: "10865"
#_source: array:26 [
"id" => "10865"
"slug" => "10865-big-and-lean-is-beautiful-a-conceptual-framework-for-data-based-learning-in-marketing-management 
10865-big-and-lean-is-beautiful-a-conceptual-framework-for-data-based-learning-in-marketing-manageme "
"yearMonth" => "2019-09"
"year" => "2019"
"title" => "Big and Lean Is Beautiful: A Conceptual Framework for Data-Based Learning in Marketing Management"
"description" => "SOYER, E., PAUWELS, K. et SEGGIE, S. (2019). Big and Lean Is Beautiful: A Conceptual Framework for Data-Based Learning in Marketing Management. Dans: <i>Marketing In a Digital World</i>. 1st ed. Emerald, pp. 63-84. SOYER, E., PAUWELS, K. et SEGGIE, S. (2019). Big and Lean Is Beautiful: A Conceptual Framework for D "
"authors" => array:3 [
0 => array:3 [
"name" => "SEGGIE Steven"
"bid" => "B00739424"
"slug" => "seggie-steven"
]
1 => array:1 [
"name" => "SOYER E."
]
2 => array:1 [
"name" => "PAUWELS K."
]
]
"ouvrage" => "Marketing In a Digital World"
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "63-84"
"volume" => "16"
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "While Big Data offer marketing managers information that is high in volume, variety, velocity, and veracity (the 4Vs), these features wouldn’t necessarily improve their decision-making. Managers would still be vulnerable to confirmation bias, control illu While Big Data offer marketing managers information that is high in volume, variety, velocity, and v "
"en" => "While Big Data offer marketing managers information that is high in volume, variety, velocity, and veracity (the 4Vs), these features wouldn’t necessarily improve their decision-making. Managers would still be vulnerable to confirmation bias, control illu While Big Data offer marketing managers information that is high in volume, variety, velocity, and v "
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-04-09T12:21:42.000Z"
"docTitle" => "Big and Lean Is Beautiful: A Conceptual Framework for Data-Based Learning in Marketing Management"
"docSurtitle" => "Book chapters"
"authorNames" => "<a href="/cv/seggie-steven">SEGGIE Steven</a>, SOYER E., PAUWELS K."
"docDescription" => "<span class="document-property-authors">SEGGIE Steven, SOYER E., PAUWELS K.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2019</span> <span class="document-property-authors">SEGGIE Steven, SOYER E., PAUWELS K.</span><br><span class="d "
"keywordList" => ""
"docPreview" => "<b>Big and Lean Is Beautiful: A Conceptual Framework for Data-Based Learning in Marketing Management</b><br><span>2019-09 | Book chapters </span> <b>Big and Lean Is Beautiful: A Conceptual Framework for Data-Based Learning in Marketing Management "
"docType" => "research"
"publicationLink" => "<a href="#" target="_blank">Big and Lean Is Beautiful: A Conceptual Framework for Data-Based Learning in Marketing Management</a> <a href="#" target="_blank">Big and Lean Is Beautiful: A Conceptual Framework for Data-Based Learnin "
]
+lang: "en"
+"_type": "_doc"
+"_score": 8.642732
+"parent": null
}
