LARDINOIT Thierry
Department : Marketing
Teaching Professor
Campus de Cergy
Contact
- email : lardinoit@essec.edu
- tél : +33 (0)1 34 43 32 34
Diplomas
- 1996 : Doctorate in Management (Katholieke Universiteit Leuven, Belgium)
- 1996 : Doctorate in Management (Katholieke Universiteit Leuven, Belgium)
- 1993 : Master's degree in Management (Katholieke Universiteit Leuven, Belgium)
- 1993 : Master's degree in Management (Katholieke Universiteit Leuven, Belgium)
- 1985 : Master's degree in Kinesiology and Physical Education (Katholieke Universiteit Leuven, Belgium)
- 1985 : Master's degree in Kinesiology and Physical Education (Katholieke Universiteit Leuven, Belgium)
Career
- 2014 - Present : Teaching Professor (ESSEC Business School, France)
- 2014 - Present : Teaching Professor (ESSEC Business School, France)
- 2002 - 2011 : Associate Professor (ESSEC Business School, France)
- 2002 - 2011 : Associate Professor (ESSEC Business School, France)
- 1997 - 2002 : Assistant Professor (ESSEC Business School, France)
- 1997 - 2002 : Assistant Professor (ESSEC Business School, France)
- 1996 - 2004 : Associate Member of the "Consumer Behavior Analysis Laboratory (LABAC in French)" (University of Mons, Belgium)
- 1996 - 2004 : Associate Member of the "Consumer Behavior Analysis Laboratory (LABAC in French)" (University of Mons, Belgium)
- 2000 - Present : Coordinator of the Sport Business Track (ESSEC Business School, France)
- 2000 - Present : Coordinator of the Sport Business Track (ESSEC Business School, France)
Full-time academic appointments
Other Academic Appointments
Journal articles
- LARDINOIT, T. (2008). Les contributions du marketing aux programmes sport et santé. Les Cahiers de l'INSEP, pp. 285-295.
- LARDINOIT, T. and LE NAGARD, E. (2004). Comment le marketing sportif peut-il contribuer au succès des nouveaux produits ? Décisions Marketing, pp. 61-74.
- LARDINOIT, T. and TRIBOU, G. (2004). Gère-t-on un club sportif comme on gère son entreprise ? Entretien avec Anny Courtade. Revue Française de Gestion, pp. 193-201.
- LARDINOIT, T. and QUESTER, P.G. (2001). Attitudinal Effects of Combined Sponsorship and Sponsor's Prominence on Basketball in Europe. Journal of Advertising Research, pp. 48-58.
- LARDINOIT, T. and DERBAIX, C. (2001). Sponsorship and Recall of Sponsors. Psychology and Marketing, pp. 167-190.
- LARDINOIT, T., DERBAIX, C. and GERARD (1994). Essai de conceptualisation d'une activité éminement pratique : le parrainage. Recherche et Applications en Marketing, pp. 43-67.
Books
- LE NAGARD, E., LARDINOIT, T., DION, D., BUTORI, R. and OBLE, F. (2019). Principes de marketing [Label FNEGE 2020]. 14 ed. Pearson, 544 pages.
- LE NAGARD, E., LARDINOIT, T., DION, D., BUTORI, R. and OBLE, F. (2016). Principes de marketing. 13 ed. Pearson, 517 pages.
- LE NAGARD, E. and LARDINOIT, T. (2013). Principes de marketing. Pearson, 528 pages.
- LE NAGARD, E. and LARDINOIT, T. (2007). Principe de marketing. Pearson Education France, 413 pages.
Book chapters
- BERNARD, J. and LARDINOIT, T. (2006). Is Professional Football and Economic Sector Like Any Other? A Comparison of French and European Clubs. In: Football and its Future. 1st ed. EGEA, pp. 259-285.
- LARDINOIT, T. (2001). (Re)construction de la proximité avec le consommateur : le cas du parrainage de la coupe du monde 1998 par Coca-Cola. In: Stratégie des entreprises dans le sport. 1st ed. Economica.
- LARDINOIT, T. (1999). Le processus de décision de l'acheteur. In: Manuel de gestion. 1st ed. Ellipses, pp. 253-272.
Conference Proceedings
- LARDINOIT, T., LE NAGARD, E. and PONS, F. (2007). How Innovative are TV Sports Viewers? In: Proceedings of the 36th EMAC Conference 2007 (CD-Rom). Reykjavik University.
- LARDINOIT, T. and LE NAGARD, E. (2003). Comment le marketing sportif peut-il contribuer à la création de nouveaux produits ? In: Actes du Congresso Internazionale "Le Tendenze del Marketing". Universita Ca'Foscari Venezia.
- LARDINOIT, T. (2000). Impact de la commandite sur la notoriété de marques non-sponsors : effet du lien sémantique entre produit et événement. In: Proceedings de l'ASAC 00 (Association des Sciences Administratives du Canada). Université du Québec à Montréal, pp. 403-449.
- LARDINOIT, T. (1999). Conjonction des parrainages terrain et TV : comparaison des effets sur la mémorisation assistée et la mémorisation spontanée. In: ASAC 99-Managing on the Digital Frontier. Gérer à la frontières numérique. University of New Brunswick Saint John, pp. 73-83.
- LARDINOIT, T. (1999). Interaction des parrainages terrain et TV : Implact sur deux niveaux de mémorisation. In: Actes de la 15ème conférence de l'A.F.M. Association Française du Marketing (AFM), pp. 585-602.
- LARDINOIT, T. (1998). Interaction des parrainages terrain et T.V. : Impact mémoriel de l'implication durable. In: Managing in Concert - Réussir ensemble. Carleton University, pp. 59-68.
- LARDINOIT, T. (1998). Interaction des parrainages terrain et T.V. : mythe ou réalité ? Le cas de la réaction attitudinale. In: ASAC 97: Discovering New Worlds / Decaudin J.M., Gregory P., Dwight M. Toulouse: pp. 668-697.
- LARDINOIT, T. (1997). Interaction des parrainages terrain et T.V. : mythe ou réalité ? Le cas de la réaction attitudinale. In: ASAC 97: Discovering New Worlds. Administrative Sciences Association of Canada (ASAC), pp. 134-149.
- LARDINOIT, T. (1997). Interaction des parrainages terrain et T.V. : mythe ou réalité ? Le cas de la réaction attitudinale. In: Actes du 13ème Congrès International de l'AFM. J.M. Décaudin, pp. 668-697.
- LARDINOIT, T., DERBAIX, C. and GERARD, P. (1996). Efficacité mémorielle du parrainage sportif : une étude de trois modalités de mise en oeuvre. In: Association Française de Marketing (AFM) XIIe Congrès. Association Française du Marketing (AFM), pp. 569-582.
Presentations at an Academic or Professional conference
- LE NAGARD, E., LARDINOIT, T. and DESMET, P. (2006). Pourquoi le marketing sportif peut-il être utilisé pour le lancement de nouveaux produits ?
- LARDINOIT, T. (1998). Effet modérateur de l'implication durable sur l'efficacité mémorielle de la conjonction des parrainages terrain et TV.
- LARDINOIT, T. and DERBAIX, C. (1997). Sponsorship Impact on Consumer Memory : Study of the effectiveness of Filed and Television Sponsorship.
- LARDINOIT, T. (1996). Effective Memory Retention in Sport Sponsorship : A Study of Three Methods.
Working Papers
Press article, video or other popular media
Professional activities
- 1962 : - Present : Board member of International Journal of Sports Marketing and Sponsorship
- 1962 : - Present : Board member of International Journal of Sports Marketing and Sponsorship
- 1962 : - Present : Member of the "Conseil National des Activités physiques et sportives" (CNAPS)
- 1962 : - Present : Member of the "Conseil National des Activités physiques et sportives" (CNAPS)
- 1962 : - Present : Member of the scientific committee of the "Revue de la Société Française de Management du Sport".
- 1962 : - Present : Member of the scientific committee of the "Revue de la Société Française de Management du Sport".
- 1962 : - Present : Marketing Management of various national and international Sports and Arts events (Boxing World Championship, European Women's Volley-Ball Cup, ...)
- 1962 : - Present : Marketing Management of various national and international Sports and Arts events (Boxing World Championship, European Women's Volley-Ball Cup, ...)
Member of an professional association, of an expert group or of a board of directors
Other professional activity
Research activities
- 2005 : Editorial board membership - International Journal of Sports Marketing and Sponsorship
- 2005 : Editorial board membership - International Journal of Sports Marketing and Sponsorship
- 2004 : Editorial board membership - Revue Française de Gestion
- 2004 : Editorial board membership - Revue Française de Gestion
- 1962 : - Present : Peer reviewer for research projects submitted to "Social Sciences and Humanities Research Council of Canada, Canada
- 1962 : - Present : Peer reviewer for research projects submitted to "Social Sciences and Humanities Research Council of Canada, Canada
- 1962 : - Present : Member of the "Administrative Sciences Association of Canada"
- 1962 : - Present : Member of the "Administrative Sciences Association of Canada"
- 1961 : - Present : Member of the "Association Française de Marketing"
- 1961 : - Present : Member of the "Association Française de Marketing"