Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "2507"
  #_source: array:26 [
    "id" => "2507"
    "slug" => "sponsorship-and-recall-of-sponsors"
    "yearMonth" => "2001-02"
    "year" => "2001"
    "title" => "Sponsorship and Recall of Sponsors"
    "description" => "LARDINOIT, T. et DERBAIX, C. (2001). Sponsorship and Recall of Sponsors. <i>Psychology and Marketing</i>, pp. 167-190."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "LARDINOIT Thierry"
        "bid" => "B00000294"
        "slug" => "lardinoit-thierry"
      ]
      1 => array:1 [
        "name" => "DERBAIX C."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 17:55:06"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "167-190"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Les effets des parrainages terrain et télévision sur les mémorisations assistées et spontanées des télespectateurs ont été étudiés au moyen d'une expérimentation en laboratoire. Les résultats sont discutés en tenant compte du niveau d'implication des sujets pour le sport considéré."
      "en" => "The effect of field and/or television sponsorship on respondents' unaided recall and aided recall (recognition) of sponsors' names was explored by means of a laboratory experiment. Findings are discussed with reference to respondents' involvement with a sport."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-22T07:21:58.000Z"
    "docTitle" => "Sponsorship and Recall of Sponsors"
    "docSurtitle" => "Journal articles"
    "authorNames" => "<a href="/cv/lardinoit-thierry">LARDINOIT Thierry</a>, DERBAIX C."
    "docDescription" => "<span class="document-property-authors">LARDINOIT Thierry, DERBAIX C.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2001</span>"
    "keywordList" => ""
    "docPreview" => "<b>Sponsorship and Recall of Sponsors</b><br><span>2001-02 | Journal articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Sponsorship and Recall of Sponsors</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.324978
  +"parent": null
}