Essec\Faculty\Model\Profile {#2216
#_id: "B00732684"
#_source: array:40 [
"bid" => "B00732684"
"academId" => "2024"
"slug" => "chung-tuck-siong"
"fullName" => "Tuck Siong CHUNG"
"lastName" => "CHUNG"
"firstName" => "Tuck Siong"
"title" => array:2 [
"fr" => "Professeur associé"
"en" => "Associate Professor"
]
"email" => "chung@essec.edu"
"status" => "ACTIF"
"campus" => "Campus de Singapour"
"departments" => []
"phone" => null
"sites" => []
"facNumber" => "2024"
"externalCvUrl" => "https://faculty.essec.edu/en/cv/chung-tuck-siong/pdf"
"googleScholarUrl" => "https://scholar.google.com/citations?hl=en&user=76GhNREAAAAJ"
"facOrcId" => "https://orcid.org/0000-0002-2202-4420"
"career" => array:4 [
0 => Essec\Faculty\Model\CareerItem {#2252
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2017-09-01"
"endDate" => null
"isInternalPosition" => true
"type" => array:2 [
"fr" => "Positions académiques principales"
"en" => "Full-time academic appointments"
]
"label" => array:2 [
"fr" => "Professeur associé"
"en" => "Associate Professor"
]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "Singapour"
"en" => "Singapore"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2216}
}
1 => Essec\Faculty\Model\CareerItem {#2253
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "1997-01-01"
"endDate" => "2001-01-01"
"isInternalPosition" => true
"type" => array:2 [
"en" => "Professional appointments"
"fr" => "Positions professionnelles"
]
"label" => array:2 [
"fr" => "Chargé des Ventes et Opérations pour la catégorie Crèmes Glacées"
"en" => "Sales and operations manager in the Ice Cream Department"
]
"institution" => array:2 [
"fr" => "Unilever"
"en" => "Unilever"
]
"country" => array:2 [
"fr" => "Singapour"
"en" => "Singapore"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2216}
}
2 => Essec\Faculty\Model\CareerItem {#2254
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2007-09-01"
"endDate" => "2017-09-01"
"isInternalPosition" => true
"type" => array:2 [
"en" => "Other Academic Appointments"
"fr" => "Autres positions académiques"
]
"label" => array:2 [
"fr" => "Autre"
"en" => "Assistant Professor"
]
"institution" => array:2 [
"fr" => "Nanyang Technological University"
"en" => "Nanyang Technological University"
]
"country" => array:2 [
"fr" => "Singapour"
"en" => "Singapore"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2216}
}
3 => Essec\Faculty\Model\CareerItem {#2255
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2015-01-01"
"endDate" => "2017-01-01"
"isInternalPosition" => true
"type" => array:2 [
"en" => "Other appointments"
"fr" => "Autres positions"
]
"label" => array:2 [
"fr" => "Directeur de centre"
"en" => "Assistant Research and Development Director"
]
"institution" => array:2 [
"fr" => "Institute on Asian Consumer Insight"
"en" => "Institute on Asian Consumer Insight"
]
"country" => array:2 [
"fr" => "Singapour"
"en" => "Singapore"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2216}
}
]
"diplomes" => array:4 [
0 => Essec\Faculty\Model\Diplome {#2218
#_index: null
#_id: null
#_source: array:6 [
"diplome" => "DIPLOMA"
"type" => array:2 [
"fr" => "Diplômes"
"en" => "Diplomas"
]
"year" => "2007"
"label" => array:2 [
"en" => "Ph.D. in Marketing & Economics"
"fr" => "Ph.D. en Marketing & Economie"
]
"institution" => array:2 [
"fr" => "Robert H. Smith School of Business"
"en" => "Robert H. Smith School of Business"
]
"country" => array:2 [
"fr" => "États-Unis"
"en" => "United States of America"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2216}
}
1 => Essec\Faculty\Model\Diplome {#2220
#_index: null
#_id: null
#_source: array:6 [
"diplome" => "DIPLOMA"
"type" => array:2 [
"fr" => "Diplômes"
"en" => "Diplomas"
]
"year" => "2015"
"label" => array:2 [
"en" => "MSc in Development Management"
"fr" => "MSc en Gestion du Dévelopement"
]
"institution" => array:2 [
"fr" => "Open University"
"en" => "Open University"
]
"country" => array:2 [
"fr" => "Royaume-Uni"
"en" => "United Kingdom"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2216}
}
2 => Essec\Faculty\Model\Diplome {#2217
#_index: null
#_id: null
#_source: array:6 [
"diplome" => "DIPLOMA"
"type" => array:2 [
"fr" => "Diplômes"
"en" => "Diplomas"
]
"year" => "2000"
"label" => array:2 [
"en" => "M.A. in Asia-Pacific Studies"
"fr" => "M.A., Etudes de l'Asie Pacifique"
]
"institution" => array:2 [
"fr" => "Université de Leeds"
"en" => "Université de Leeds"
]
"country" => array:2 [
"fr" => "Royaume-Uni"
"en" => "United Kingdom"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2216}
}
3 => Essec\Faculty\Model\Diplome {#2221
#_index: null
#_id: null
#_source: array:6 [
"diplome" => "DIPLOMA"
"type" => array:2 [
"fr" => "Diplômes"
"en" => "Diplomas"
]
"year" => "1995"
"label" => array:2 [
"en" => "BBA. (Hon) in Business Administration"
"fr" => "BBA. (Hon) en Administration Commerciale"
]
"institution" => array:2 [
"fr" => "National University of Singapore"
"en" => "National University of Singapore"
]
"country" => array:2 [
"fr" => "Singapour"
"en" => "Singapore"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2216}
}
]
"bio" => array:2 [
"fr" => "<p>Tuck est professeur associé de marketingà l'ESSEC Business School. Il est également directeur académique associé du MSc en marketing management et digital. Ses domaines de recherche englobentà la fois le marketing et les systèmes d'information. Il s'intéresse particulièrement au comportement en ligne des consommateurs,à l'analyse marketing, au marketing mobile et numérique età la personnalisation en ligne des produits. Il travaille également sur l'impact financier du marketing et le marketing des services. </p><p>Il a publié ses travaux dans les meilleures revues académiques, y compris Marketing Science, le Journal of the Academy of Marketing Science et l'International Journal of Research in Marketing. Une de ses publications récentes a remporté le prix de la Fondation Sheth en 2017 décerné par le Journal of the Academy of Marketing Science. En tant que relecteur, il contribueà des des revues telles que Marketing Science, Information Service Research, Journal of Service Research, International Journal of Research in Marketing and Journal of Interactive Marketing. De plus, il est actuellement membre du comité de rédaction de l'International Journal of Research in Marketing.</p><p>Tuck possède six ans d'expérience professionnelle dans l'industrie des services et des biens. Chez Unilever, il a occupé des postes de développement des marchés, de gestion grands comptes et de logistique sur les marchés nationaux et régionaux. Avant de rejoindre ESSEC Business School, il a été directeur adjoint de la recherche et du développementà l'Institute on Asian Consumer Insight. Tuck a également une activité de consultant en marketing et d'animateur-modérateur d'ateliers en entreprises ainsi que de conférencier principal lors de conférences internationales.</p>"
"en" => """
<p>Tuck is an Associate Professor of Marketing at ESSEC Business School. He is also the Academic Director for the MSC in Marketing Management and Digital. In addition, he helps the Marketing Department (both in Cergy and Singapore) to manage the Marketing PhD program as the PhD coordinator. His research interests span across both marketing and information systems. Specifically, his research interests include consumer online behaviour, marketing analytics, mobile and digital marketing and online personalization of products. He also works in the areas of the financial impact of marketing and service marketing models.He published his works in top academic journals including Marketing Science, Journal of the Academy of Marketing Science and International Journal of Research in Marketing. One of his recent publications won the Journal of the Academy of Marketing Science, Sheth Foundation Best Paper in 2017.</p>\n
\n
<p>He contributes to the academic community by serving as a reviewer for such journals as Marketing Science, Journal of Marketing, Information Service Research, Journal of Service Research, International Journal of Research in Marketing and Journal of Interactive Marketing. In addition, he served as an editorial board member for the International Journal of Research in Marketing.</p>\n
\n
<p>He has six years of industry working experience both in the service and goods industry. While he was working in Unilever, he was a manager holding such roles as Market development, Key Account Management and logistics covering both domestic and regional markets. Before joining ESSEC Business School, he was the Assistant Research and Development Director in the Institute on Asian Consumer Insight championing the digital behaviour cluster. In terms of industry engagements, he gave talks in companies as an external marketing expert, served as panel moderator, conduct industry workshop and was key note speaker in international conferences.</p>
"""
]
"department" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"site" => array:2 [
"fr" => null
"en" => "https://www.linkedin.com/in/tuck-siong-chung-6219a115/?originalSubdomain=sg"
]
"industrrySectors" => array:2 [
"fr" => "Education - Hôtellerie et Tourisme - Internet et E-commerce de détail - Produits de soin et de beauté - Produits ménagers et d'hygiène - Médias interactifs, jeux et services"
"en" => "Education - Hospitality and Tourism Services - Internet and E-Commerce Retail - Personal Care & Beauty Products - Household & Hygiene Products - Interactive Media, Games, and Services"
]
"researchFields" => array:2 [
"fr" => "Marketing et analyses des données - Modèles marketing - Stratégie marketing"
"en" => "Marketing and Data Analytics - Marketing Models - Marketing Strategy"
]
"teachingFields" => array:2 [
"fr" => "Marketing et analyses des données - Modèles marketing - Stratégie marketing - Comportement du consommateur - Management"
"en" => "Marketing and Data Analytics - Marketing Models - Marketing Strategy - Consumer Behavior - Management"
]
"distinctions" => array:4 [
0 => Essec\Faculty\Model\Distinction {#2256
#_index: null
#_id: null
#_source: array:6 [
"date" => "2017-01-01"
"label" => array:2 [
"fr" => "Gagnant du Journal of the Academy of Marketing Science, Prix du Meilleur Article décerné par la Sheth Foundation"
"en" => "Winner of the Journal of the Academy of Marketing Science, Sheth Foundation Best Paper Award"
]
"type" => array:2 [
"fr" => "Prix"
"en" => "Awards"
]
"tri" => " 1 "
"institution" => array:2 [
"fr" => null
"en" => null
]
"country" => array:2 [
"fr" => null
"en" => null
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2216}
}
1 => Essec\Faculty\Model\Distinction {#2257
#_index: null
#_id: null
#_source: array:6 [
"date" => "2007-01-01"
"label" => array:2 [
"fr" => "Prix d'Excellence Académique: Frank T. Paine Award for Academic Achievement, University of Maryland, College Park, Maryland"
"en" => "Frank T. Paine Award for Academic Achievement, University of Maryland, College Park, Maryland"
]
"type" => array:2 [
"fr" => "Prix"
"en" => "Awards"
]
"tri" => " 1 "
"institution" => array:2 [
"fr" => null
"en" => null
]
"country" => array:2 [
"fr" => null
"en" => null
]
]
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+"parent": Essec\Faculty\Model\Profile {#2216}
}
2 => Essec\Faculty\Model\Distinction {#2258
#_index: null
#_id: null
#_source: array:6 [
"date" => "2007-01-01"
"label" => array:2 [
"fr" => "Prix Marvin A. Jolson Etudiant Doctorant Remarquable en Marketing, University of Maryland, College Park, Maryland"
"en" => "Marvin A. Jolson Outstanding Marketing Doctoral Student Award, University of Maryland, College Park, Maryland"
]
"type" => array:2 [
"fr" => "Prix"
"en" => "Awards"
]
"tri" => " 1 "
"institution" => array:2 [
"fr" => null
"en" => null
]
"country" => array:2 [
"fr" => null
"en" => null
]
]
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+"parent": Essec\Faculty\Model\Profile {#2216}
}
3 => Essec\Faculty\Model\Distinction {#2259
#_index: null
#_id: null
#_source: array:6 [
"date" => "2014-01-01"
"label" => array:2 [
"fr" => "Dauphin, INFORMS Service Science Best Paper Award"
"en" => "Runner-up for the INFORMS Service Science Best Paper Award"
]
"type" => array:2 [
"fr" => "Prix"
"en" => "Awards"
]
"tri" => " 1 "
"institution" => array:2 [
"fr" => null
"en" => null
]
"country" => array:2 [
"fr" => null
"en" => null
]
]
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+"parent": Essec\Faculty\Model\Profile {#2216}
}
]
"teaching" => array:20 [
0 => Essec\Faculty\Model\TeachingItem {#2246
#_index: null
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#_source: array:7 [
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"program" => "PHD (MS BAR + PhD)"
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"en" => "PhD Seminar (Lecture in Marketing Analytics)PhD Seminar (Lecture in Marketing Analytics)"
]
"type" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "en"
}
1 => Essec\Faculty\Model\TeachingItem {#2245
#_index: null
#_id: null
#_source: array:7 [
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"label" => array:2 [
"fr" => "Business Week"
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]
"country" => array:2 [
"fr" => "Singapour"
"en" => "Singapore"
]
]
+lang: "en"
}
2 => Essec\Faculty\Model\TeachingItem {#2237
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2020"
"endDate" => "2022"
"program" => "Global BBA"
"label" => array:2 [
"fr" => "Market Studies (Marketing Research)"
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]
"type" => array:2 [
"fr" => "Marketing"
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"institution" => array:2 [
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"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "Singapour"
"en" => "Singapore"
]
]
+lang: "en"
}
3 => Essec\Faculty\Model\TeachingItem {#2232
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2018"
"endDate" => "2022"
"program" => "Grande Ecole - Master in Management"
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"fr" => "Asian Strategy Consulting Project"
"en" => "Asian Strategy Consulting Project"
]
"type" => array:2 [
"fr" => "Management"
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]
"institution" => array:2 [
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"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "Singapour"
"en" => "Singapore"
]
]
+lang: "en"
}
4 => Essec\Faculty\Model\TeachingItem {#2238
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2018"
"endDate" => "2022"
"program" => "Executive MBA - Asian track"
"label" => array:2 [
"fr" => "Brand Management Using Digital Marketing and Social Media"
"en" => "Brand Management Using Digital Marketing and Social MediaBrand Management Using Digital Marketing and Social Media"
]
"type" => array:2 [
"fr" => "Marketing"
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]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "Singapour"
"en" => "Singapore"
]
]
+lang: "en"
}
5 => Essec\Faculty\Model\TeachingItem {#2242
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2018"
"endDate" => "2022"
"program" => "Executive MS Marketing Management and Digital"
"label" => array:2 [
"fr" => "Digital Marketing Challenge"
"en" => "Digital Marketing Challenge"
]
"type" => array:2 [
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]
"institution" => array:2 [
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"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "Singapour"
"en" => "Singapore"
]
]
+lang: "en"
}
6 => Essec\Faculty\Model\TeachingItem {#2233
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2017"
"endDate" => "2022"
"program" => "Executive MS Marketing Management and Digital"
"label" => array:2 [
"fr" => "Digital Marketing Strategy and Planning"
"en" => "Digital Marketing Strategy and Planning"
]
"type" => array:2 [
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]
"institution" => array:2 [
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"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "Singapour"
"en" => "Singapore"
]
]
+lang: "en"
}
7 => Essec\Faculty\Model\TeachingItem {#2234
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2017"
"endDate" => "2021"
"program" => "Executive MS Marketing Management and Digital"
"label" => array:2 [
"fr" => "Social Media Marketing and Mobile Marketing"
"en" => "Social Media Marketing and Mobile Marketing"
]
"type" => array:2 [
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"institution" => array:2 [
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"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "Singapour"
"en" => "Singapore"
]
]
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}
8 => Essec\Faculty\Model\TeachingItem {#2236
#_index: null
#_id: null
#_source: array:7 [
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"program" => "Executive MS Marketing Management and Digital"
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"type" => array:2 [
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"institution" => array:2 [
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]
"country" => array:2 [
"fr" => "Singapour"
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]
]
+lang: "en"
}
9 => Essec\Faculty\Model\TeachingItem {#2239
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2018"
"endDate" => "2020"
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"type" => array:2 [
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"institution" => array:2 [
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]
"country" => array:2 [
"fr" => "Singapour"
"en" => "Singapore"
]
]
+lang: "en"
}
10 => Essec\Faculty\Model\TeachingItem {#2235
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2018"
"endDate" => "2020"
"program" => "Executive MS Marketing Management and Digital"
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"type" => array:2 [
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"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "Singapour"
"en" => "Singapore"
]
]
+lang: "en"
}
11 => Essec\Faculty\Model\TeachingItem {#2250
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2018"
"endDate" => "2019"
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]
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"fr" => null
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]
"country" => array:2 [
"fr" => null
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]
]
+lang: "en"
}
12 => Essec\Faculty\Model\TeachingItem {#2240
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2013"
"endDate" => "2016"
"program" => null
"label" => array:2 [
"fr" => "PhD Seminar in Marketing Modeling"
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"institution" => array:2 [
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"en" => "Nanyang Business School"
]
"country" => array:2 [
"fr" => "Singapour"
"en" => "Singapore"
]
]
+lang: "en"
}
13 => Essec\Faculty\Model\TeachingItem {#2244
#_index: null
#_id: null
#_source: array:7 [
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"label" => array:2 [
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"type" => array:2 [
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]
"country" => array:2 [
"fr" => "Singapour"
"en" => "Singapore"
]
]
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}
14 => Essec\Faculty\Model\TeachingItem {#2247
#_index: null
#_id: null
#_source: array:7 [
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"label" => array:2 [
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"en" => "An integrated model of online rating decision: Role of pre-purchase expectation and post-purchase experience"
]
"type" => array:2 [
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"institution" => array:2 [
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"en" => "Nanyang Business School"
]
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}
15 => Essec\Faculty\Model\TeachingItem {#2249
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]
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16 => Essec\Faculty\Model\TeachingItem {#2248
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]
"country" => array:2 [
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]
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}
17 => Essec\Faculty\Model\TeachingItem {#2241
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"institution" => array:2 [
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]
"country" => array:2 [
"fr" => "Singapour"
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]
]
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}
18 => Essec\Faculty\Model\TeachingItem {#2251
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#_source: array:7 [
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]
"institution" => array:2 [
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}
19 => Essec\Faculty\Model\TeachingItem {#2243
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"en" => "Nanyang Business School"
]
"country" => array:2 [
"fr" => "Singapour"
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]
]
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}
]
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0 => Essec\Faculty\Model\ExtraActivity {#2215
#_index: null
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}
1 => Essec\Faculty\Model\ExtraActivity {#2219
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2 => Essec\Faculty\Model\ExtraActivity {#2222
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3 => Essec\Faculty\Model\ExtraActivity {#2223
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4 => Essec\Faculty\Model\ExtraActivity {#2224
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]
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5 => Essec\Faculty\Model\ExtraActivity {#2225
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]
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}
6 => Essec\Faculty\Model\ExtraActivity {#2226
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7 => Essec\Faculty\Model\ExtraActivity {#2227
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]
"country" => array:2 [
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]
]
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}
8 => Essec\Faculty\Model\ExtraActivity {#2228
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]
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9 => Essec\Faculty\Model\ExtraActivity {#2229
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"en" => "Nanyang Business School"
]
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]
]
+lang: "en"
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}
10 => Essec\Faculty\Model\ExtraActivity {#2230
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11 => Essec\Faculty\Model\ExtraActivity {#2231
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0 => Essec\Faculty\Model\These {#2260
#_index: null
#_id: null
#_source: array:9 [
"year" => "2013"
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"student" => "GUAN C."
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"label" => array:2 [
"fr" => "Product Rating Statistics as Consumer Search Aids"
"en" => "Product Rating Statistics as Consumer Search Aids"
]
"role" => array:2 [
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]
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"en" => "Nanyang Business School"
]
"country" => array:2 [
"fr" => "Singapour"
"en" => "Singapore"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2216}
}
1 => Essec\Faculty\Model\These {#2261
#_index: null
#_id: null
#_source: array:9 [
"year" => "2014"
"startDate" => null
"endDate" => "2014"
"student" => "MUKHOPADHYAY S."
"firstJob" => "Indian Institute of Management Ahmedabad (IIMA)"
"label" => array:2 [
"fr" => "An integrated model of online rating decision: Role of pre-purchase expectation and post-purchase experience"
"en" => "An integrated model of online rating decision: Role of pre-purchase expectation and post-purchase experience"
]
"role" => array:2 [
"fr" => "Directeur de thèse"
"en" => "Thesis director"
]
"institution" => array:2 [
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"en" => "Nanyang Business School"
]
"country" => array:2 [
"fr" => "Singapour"
"en" => "Singapore"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2216}
}
]
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0 => Essec\Faculty\Model\Contribution {#2263
#_index: "academ_contributions"
#_id: "6160"
#_source: array:18 [
"id" => "6160"
"slug" => "impact-of-online-review-narratives-on-offline-business-performance"
"yearMonth" => "2019-06"
"year" => "2019"
"title" => "Impact of Online Review Narratives on Offline Business Performance"
"description" => "CHUNG, T.S. et MUKHOPADHAY, S. (2019). Impact of Online Review Narratives on Offline Business Performance. Dans: 41st Annual INFORMS Marketing Science (ISMS) Conference."
"authors" => array:2 [
0 => array:3 [
"name" => "CHUNG Tuck Siong"
"bid" => "B00732684"
"slug" => "chung-tuck-siong"
]
1 => array:1 [
"name" => "MUKHOPADHAY S."
]
]
"ouvrage" => "41st Annual INFORMS Marketing Science (ISMS) Conference"
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
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"en" => "Presentations at an Academic or Professional conference"
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"fr" => null
"en" => null
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"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-21T10:21:50.000Z"
]
+lang: "en"
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+"parent": null
}
1 => Essec\Faculty\Model\Contribution {#2265
#_index: "academ_contributions"
#_id: "2671"
#_source: array:18 [
"id" => "2671"
"slug" => "the-impact-of-investor-impatience-and-environmental-turbulence-on-myopic-marketing-management-and-stock-performance"
"yearMonth" => "2017-09"
"year" => "2017"
"title" => "The Impact of Investor Impatience and Environmental Turbulence on Myopic Marketing Management and Stock Performance"
"description" => "CHUNG, T.S. et LOW, A. (2017). The Impact of Investor Impatience and Environmental Turbulence on Myopic Marketing Management and Stock Performance. <i>International Journal of Research in Marketing</i>, 34(3), pp. 660-677."
"authors" => array:2 [
0 => array:3 [
"name" => "CHUNG Tuck Siong"
"bid" => "B00732684"
"slug" => "chung-tuck-siong"
]
1 => array:1 [
"name" => "LOW A."
]
]
"ouvrage" => ""
"keywords" => array:5 [
0 => "Marketing-finance interface"
1 => "Institutional investors' investment horizon"
2 => "Marketing expenditures"
3 => "Research and development spending"
4 => "Environmental turbulence -Firm value and performance"
]
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => "https://www.sciencedirect.com/science/article/abs/pii/S0167811615300380"
"publicationInfo" => array:3 [
"pages" => "660-677"
"volume" => "34"
"number" => "3"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
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"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
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"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "The authors show that managers are less likely to myopically manage marketing spending in response to short-termism pressure from institutional investors when market turbulence is high. In addition, managers are less likely to myopically manage R&D spending in response to such investors' pressure in technologically turbulent environment. Furthermore, they find that long-term stock performance suffers with myopic marketing management and that (a) the total financial impact to myopic management of marketing spending worsens as market turbulence increases and (b) the total financial impact to myopic cuts in R&D spending worsens as technological turbulence increases."
"en" => "The authors show that managers are less likely to myopically manage marketing spending in response to short-termism pressure from institutional investors when market turbulence is high. In addition, managers are less likely to myopically manage R&D spending in response to such investors' pressure in technologically turbulent environment. Furthermore, they find that long-term stock performance suffers with myopic marketing management and that (a) the total financial impact to myopic management of marketing spending worsens as market turbulence increases and (b) the total financial impact to myopic cuts in R&D spending worsens as technological turbulence increases."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-21T10:21:50.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 7.1196175
+"parent": null
}
2 => Essec\Faculty\Model\Contribution {#2267
#_index: "academ_contributions"
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"slug" => "who-and-when-will-consumer-choose-online-versus-offline-platforms-omni-channel-customer-service-in-a-digital-economy"
"yearMonth" => "2019-07"
"year" => "2019"
"title" => "Who and When Will Consumer Choose Online Versus Offline Platforms: Omni-Channel Customer Service in a Digital Economy"
"description" => "NG, S., GOH, K.H. et CHUNG, T.S. (2019). Who and When Will Consumer Choose Online Versus Offline Platforms: Omni-Channel Customer Service in a Digital Economy. Dans: 2019 Frontiers in Service Conference."
"authors" => array:3 [
0 => array:3 [
"name" => "CHUNG Tuck Siong"
"bid" => "B00732684"
"slug" => "chung-tuck-siong"
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1 => array:1 [
"name" => "NG S."
]
2 => array:1 [
"name" => "GOH K.H."
]
]
"ouvrage" => "2019 Frontiers in Service Conference"
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
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"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
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"support_type" => array:2 [
"fr" => null
"en" => null
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"countries" => array:2 [
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"en" => null
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"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-21T10:21:50.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 7.1196175
+"parent": null
}
3 => Essec\Faculty\Model\Contribution {#2264
#_index: "academ_contributions"
#_id: "5305"
#_source: array:18 [
"id" => "5305"
"slug" => "a-heuristic-analytic-perspective-on-the-helpfulness-of-online-consumer-reviews"
"yearMonth" => "2018-06"
"year" => "2018"
"title" => "A Heuristic-analytic Perspective On The Helpfulness Of Online Consumer Reviews"
"description" => "CHUNG, T.S. (2018). A Heuristic-analytic Perspective On The Helpfulness Of Online Consumer Reviews. Dans: Institute for Operations Research and the Management Sciences (INFORMS) 2018 International Meeting."
"authors" => array:1 [
0 => array:3 [
"name" => "CHUNG Tuck Siong"
"bid" => "B00732684"
"slug" => "chung-tuck-siong"
]
]
"ouvrage" => "Institute for Operations Research and the Management Sciences (INFORMS) 2018 International Meeting"
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
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"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
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"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-21T10:21:50.000Z"
]
+lang: "en"
+"_type": "_doc"
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}
4 => Essec\Faculty\Model\Contribution {#2268
#_index: "academ_contributions"
#_id: "12717"
#_source: array:18 [
"id" => "12717"
"slug" => "ceo-regulatory-focus-and-myopic-marketing-management"
"yearMonth" => "2022-03"
"year" => "2022"
"title" => "CEO Regulatory Focus and Myopic Marketing Management"
"description" => "CHUNG, T.S. et LOW, A. (2022). CEO Regulatory Focus and Myopic Marketing Management. <i>International Journal of Research in Marketing</i>, 39(1), pp. 247-267."
"authors" => array:2 [
0 => array:3 [
"name" => "CHUNG Tuck Siong"
"bid" => "B00732684"
"slug" => "chung-tuck-siong"
]
1 => array:1 [
"name" => "LOW Angie"
]
]
"ouvrage" => ""
"keywords" => array:6 [
0 => "Myopic marketing management"
1 => "CEO regulatory focus"
2 => "CEO compensation"
3 => "Analyst coverage"
4 => "Environmental turbulence"
5 => "Upper echelons theory"
]
"updatedAt" => "2023-01-27 01:00:41"
"publicationUrl" => "https://www.sciencedirect.com/science/article/pii/S0167811621000719?via%3Dihub"
"publicationInfo" => array:3 [
"pages" => "247-267"
"volume" => "39"
"number" => "1"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "This study details the mechanisms on how CEO regulatory focus affects the salience of the gains versus losses involved in myopic marketing decision-making, and how such CEO psychological attributes interact with internal equity-based compensation, external pressure from equity analysts, and environmental turbulence to affect firms’ myopic marketing management propensities."
"en" => "This study details the mechanisms on how CEO regulatory focus affects the salience of the gains versus losses involved in myopic marketing decision-making, and how such CEO psychological attributes interact with internal equity-based compensation, external pressure from equity analysts, and environmental turbulence to affect firms’ myopic marketing management propensities."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-21T10:21:50.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 7.1196175
+"parent": null
}
5 => Essec\Faculty\Model\Contribution {#2262
#_index: "academ_contributions"
#_id: "12849"
#_source: array:18 [
"id" => "12849"
"slug" => "impact-of-review-narrativity-on-sales-in-a-competitive-environment"
"yearMonth" => "2022-06"
"year" => "2022"
"title" => "Impact of review narrativity on sales in a competitive environment"
"description" => "MUKHOPADHYAY, S., KUMAR, V., SHARMA, A. et CHUNG, T.S. (2022). Impact of review narrativity on sales in a competitive environment. <i>Production and Operations Management</i>, 31(6), pp. 2538–2556."
"authors" => array:4 [
0 => array:3 [
"name" => "CHUNG Tuck Siong"
"bid" => "B00732684"
"slug" => "chung-tuck-siong"
]
1 => array:1 [
"name" => "MUKHOPADHYAY Soumya"
]
2 => array:1 [
"name" => "KUMAR V"
]
3 => array:1 [
"name" => "SHARMA Amalesh"
]
]
"ouvrage" => ""
"keywords" => array:3 [
0 => "review narrativity"
1 => "consumer decisions"
2 => "sales"
]
"updatedAt" => "2022-12-05 10:22:43"
"publicationUrl" => "https://doi.org/10.1111/poms.13698"
"publicationInfo" => array:3 [
"pages" => "2538–2556"
"volume" => "31"
"number" => "6"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Online user-generated reviews have received significant importance in the literature as they help consumers make consumption decisions. However, despite significant developments in this domain in the past decade, little attention has been paid to how narrative aspects of reviews affect consumers’ consumption decisions and, consequently, influence sales. A narrative can be defined as a sequentially structured discourse that provides an understanding of the events that unfold around the narrator. Relying on the literature on narrative transportation, we examine the role of review narrativity in determining firm sales, and the contingency effect of the competitive environment, and review polarity. Specifically, we propose that review narrativity has an asymmetric U-shaped (or, J-shaped) relationship with sales; the impact of review narrativity on sales would have significant positive interaction with the polarity of the review text; and that under high (low) competitive agglomeration, review narrativity would have a significant (insignificant) positive impact on sales. Operationalizing review narrativity using three different measures from a unique and rich dataset collected from OpenTable and using a Bayesian framework, consistent with our hypotheses, we find that the narrativity of textual reviews exerts a significant nonlinear impact on sales contingent on their polarity. Enriching the relatively nascent empirical literature on the effects of competitive context on eWOM, the current paper further offers clear empirical evidence that the impact of review narrativity on sales is significantly higher (lower) under a high (low) competitive agglomeration. The paper makes a methodological contribution by developing a flexible framework to identify the proposed relationships better while accounting for heterogeneity, endogeneity, and temporal patterns in the context of dynamic panels."
"en" => "Online user-generated reviews have received significant importance in the literature as they help consumers make consumption decisions. However, despite significant developments in this domain in the past decade, little attention has been paid to how narrative aspects of reviews affect consumers’ consumption decisions and, consequently, influence sales. A narrative can be defined as a sequentially structured discourse that provides an understanding of the events that unfold around the narrator. Relying on the literature on narrative transportation, we examine the role of review narrativity in determining firm sales, and the contingency effect of the competitive environment, and review polarity. Specifically, we propose that review narrativity has an asymmetric U-shaped (or, J-shaped) relationship with sales; the impact of review narrativity on sales would have significant positive interaction with the polarity of the review text; and that under high (low) competitive agglomeration, review narrativity would have a significant (insignificant) positive impact on sales. Operationalizing review narrativity using three different measures from a unique and rich dataset collected from OpenTable and using a Bayesian framework, consistent with our hypotheses, we find that the narrativity of textual reviews exerts a significant nonlinear impact on sales contingent on their polarity. Enriching the relatively nascent empirical literature on the effects of competitive context on eWOM, the current paper further offers clear empirical evidence that the impact of review narrativity on sales is significantly higher (lower) under a high (low) competitive agglomeration. The paper makes a methodological contribution by developing a flexible framework to identify the proposed relationships better while accounting for heterogeneity, endogeneity, and temporal patterns in the context of dynamic panels."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-21T10:21:50.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 7.1196175
+"parent": null
}
6 => Essec\Faculty\Model\Contribution {#2266
#_index: "academ_contributions"
#_id: "14924"
#_source: array:18 [
"id" => "14924"
"slug" => "associate-rule-and-word-embedding-mining-of-cultural-differences-in-online-review"
"yearMonth" => "2024-05"
"year" => "2024"
"title" => "Associate Rule and Word Embedding Mining of Cultural Differences in Online Review"
"description" => "CHUNG, T.S. (2024). Associate Rule and Word Embedding Mining of Cultural Differences in Online Review. Dans: 53rd European Marketing Academy (EMAC) Conference 2024. Bucharest."
"authors" => array:1 [
0 => array:3 [
"name" => "CHUNG Tuck Siong"
"bid" => "B00732684"
"slug" => "chung-tuck-siong"
]
]
"ouvrage" => "53rd European Marketing Academy (EMAC) Conference 2024"
"keywords" => []
"updatedAt" => "2024-07-10 01:01:23"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-21T10:21:50.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 7.1196175
+"parent": null
}
7 => Essec\Faculty\Model\Contribution {#2269
#_index: "academ_contributions"
#_id: "13382"
#_source: array:18 [
"id" => "13382"
"slug" => "executive-confidence-and-myopic-marketing-management"
"yearMonth" => "2023-01"
"year" => "2023"
"title" => "Executive confidence and myopic marketing management"
"description" => "CHUNG, T.S., LOW, A. et RUST, R.T. (2023). Executive confidence and myopic marketing management. <i>Journal of the Academy of Marketing Science</i>, 51, pp. 1118-1142."
"authors" => array:3 [
0 => array:3 [
"name" => "CHUNG Tuck Siong"
"bid" => "B00732684"
"slug" => "chung-tuck-siong"
]
1 => array:1 [
"name" => "LOW Angie"
]
2 => array:1 [
"name" => "RUST Roland T."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2023-08-25 14:46:39"
"publicationUrl" => "https://doi.org/10.1007/s11747-022-00909-z"
"publicationInfo" => array:3 [
"pages" => "1118-1142"
"volume" => "51"
"number" => ""
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Prior literature does not provide a clear prediction of how executive confidence affects the degree to which a firm engages in “myopic marketing management,” the tendency to decrease current marketing spending to mitigate any potential earnings shortfall. We propose that highly confident CEOs are more likely to cut marketing spending to raise current earnings numbers because they believe in their ability to generate high future firm earnings that can cover the long-term losses arising from their current short-term actions. The effect is heightened when the board of directors is more independent and monitors more, but attenuated if CMOs are more confident and thus are better able to convince their CEOs and boards of directors to support continued investments in marketing. The moderating impact of CMO confidence is proposed to be stronger as the CMO becomes more powerful. Using secondary data from a broad cross-section of firms, we provide robust empirical support for our model. Our results highlight situations in which CMOs need to be wary of cuts to their marketing budget, and also provide a potential mechanism through which marketers can protect their budget in the presence of highly confident CEOs—through their own confidence levels."
"en" => "Prior literature does not provide a clear prediction of how executive confidence affects the degree to which a firm engages in “myopic marketing management,” the tendency to decrease current marketing spending to mitigate any potential earnings shortfall. We propose that highly confident CEOs are more likely to cut marketing spending to raise current earnings numbers because they believe in their ability to generate high future firm earnings that can cover the long-term losses arising from their current short-term actions. The effect is heightened when the board of directors is more independent and monitors more, but attenuated if CMOs are more confident and thus are better able to convince their CEOs and boards of directors to support continued investments in marketing. The moderating impact of CMO confidence is proposed to be stronger as the CMO becomes more powerful. Using secondary data from a broad cross-section of firms, we provide robust empirical support for our model. Our results highlight situations in which CMOs need to be wary of cuts to their marketing budget, and also provide a potential mechanism through which marketers can protect their budget in the presence of highly confident CEOs—through their own confidence levels."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-21T10:21:50.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 7.1196175
+"parent": null
}
8 => Essec\Faculty\Model\Contribution {#2270
#_index: "academ_contributions"
#_id: "13395"
#_source: array:18 [
"id" => "13395"
"slug" => "product-market-effects-of-customer-referencing"
"yearMonth" => "2022-12"
"year" => "2022"
"title" => "Product Market Effects of Customer Referencing"
"description" => "CHUNG, T.S., JIA, X., JING, J., NG, J. et ZHANG, J.J. (2022). Product Market Effects of Customer Referencing. <i>European Accounting Review</i>, 33(4), pp. 1165-1196."
"authors" => array:5 [
0 => array:3 [
"name" => "CHUNG Tuck Siong"
"bid" => "B00732684"
"slug" => "chung-tuck-siong"
]
1 => array:1 [
"name" => "JIA Xiaoli"
]
2 => array:1 [
"name" => "JING Jiao"
]
3 => array:1 [
"name" => "NG Jeffrey"
]
4 => array:1 [
"name" => "ZHANG Janus Jian"
]
]
"ouvrage" => ""
"keywords" => array:5 [
0 => "Customer referencing"
1 => "Product quality certification"
2 => "Product market performance"
3 => "Voluntary disclosure"
4 => "Supplier-customer relationship"
]
"updatedAt" => "2024-10-31 13:51:19"
"publicationUrl" => "https://doi.org/10.1080/09638180.2022.2147092"
"publicationInfo" => array:3 [
"pages" => "1165-1196"
"volume" => "33"
"number" => "4"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Customer referencing refers to the phenomenon of a firm intentionally revealing its customers so that the firm can obtain certification of the quality of its products. In this paper, we examine the association between customer referencing and firms’ future product market performance. We find that firms that engage in customer referencing achieve better product market performance than those that do not, which is consistent with the notion that customer referencing, by certifying the referencing firm’s product quality, enhances the firm’s future product market performance. We also find that this positive association is stronger when the referenced customers are reputable and when the referencing firms have a greater need for certification. These results further affirm the certification role of customer referencing. Our study provides new insight into how certification via inter-organizational relationships can be an intangible marketing asset."
"en" => "Customer referencing refers to the phenomenon of a firm intentionally revealing its customers so that the firm can obtain certification of the quality of its products. In this paper, we examine the association between customer referencing and firms’ future product market performance. We find that firms that engage in customer referencing achieve better product market performance than those that do not, which is consistent with the notion that customer referencing, by certifying the referencing firm’s product quality, enhances the firm’s future product market performance. We also find that this positive association is stronger when the referenced customers are reputable and when the referencing firms have a greater need for certification. These results further affirm the certification role of customer referencing. Our study provides new insight into how certification via inter-organizational relationships can be an intangible marketing asset."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-21T10:21:50.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 7.1196175
+"parent": null
}
9 => Essec\Faculty\Model\Contribution {#2271
#_index: "academ_contributions"
#_id: "14598"
#_source: array:18 [
"id" => "14598"
"slug" => "when-do-stock-options-affect-ceo-risk-taking-the-moderating-role-of-ceo-regulatory-focus"
"yearMonth" => "2023-11"
"year" => "2023"
"title" => "When do stock options affect CEO risk-taking? The moderating role of CEO regulatory focus"
"description" => "CHEN, Y., CHUNG, T.S., LIN, C. et LOW, A. (2023). When do stock options affect CEO risk-taking? The moderating role of CEO regulatory focus. <i>Journal of Business Finance and Accounting</i>, In press."
"authors" => array:4 [
0 => array:3 [
"name" => "CHUNG Tuck Siong"
"bid" => "B00732684"
"slug" => "chung-tuck-siong"
]
1 => array:1 [
"name" => "CHEN Yenn‐Ru"
]
2 => array:1 [
"name" => "LIN Chia‐Hsien"
]
3 => array:1 [
"name" => "LOW Angie"
]
]
"ouvrage" => ""
"keywords" => array:4 [
0 => "CEO regulatory focus"
1 => "executive stock options"
2 => "executive traits"
3 => "risk taking incentives"
]
"updatedAt" => "2023-11-16 08:56:55"
"publicationUrl" => "https://onlinelibrary.wiley.com/doi/abs/10.1111/jbfa.12762"
"publicationInfo" => array:3 [
"pages" => ""
"volume" => "In press"
"number" => ""
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Executive stock options are provided to risk-averse CEOs to encourage risk-taking. We show that the efficacy of such stock options is moderated by CEOs’ regulatory focus—their intrinsic motivations to avoid losses or achieve gains. We show that stock options have a negligible impact on the risk-taking behavior of CEOs who are intrinsically motivated to avoid losses or take on risks. The impact of stock options on firm risk is strongest among CEOs whose regulatory focus is moderate and whose behavior is thus more malleable. Our paper shows that CEO intrinsic risk-taking motivations have important implications for the effectiveness of extrinsic risk-taking incentives provided by stock options."
"en" => "Executive stock options are provided to risk-averse CEOs to encourage risk-taking. We show that the efficacy of such stock options is moderated by CEOs’ regulatory focus—their intrinsic motivations to avoid losses or achieve gains. We show that stock options have a negligible impact on the risk-taking behavior of CEOs who are intrinsically motivated to avoid losses or take on risks. The impact of stock options on firm risk is strongest among CEOs whose regulatory focus is moderate and whose behavior is thus more malleable. Our paper shows that CEO intrinsic risk-taking motivations have important implications for the effectiveness of extrinsic risk-taking incentives provided by stock options."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-21T10:21:50.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 7.1196175
+"parent": null
}
]
"avatar" => "https://faculty.essec.edu/wp-content/uploads/avatars/B00732684.jpg"
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"personalLinks" => array:2 [
0 => "<a href="https://orcid.org/0000-0002-2202-4420" target="_blank">ORCID</a>"
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]
"docTitle" => "Tuck Siong CHUNG"
"docSubtitle" => "Associate Professor"
"docDescription" => "Department: Marketing<br>Campus de Singapour"
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]
#_index: "academ_cv"
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}
