Essec\Faculty\Model\Contribution {#2216 ▼
#_index: "academ_contributions"
#_id: "12717"
#_source: array:26 [
"id" => "12717"
"slug" => "12717-ceo-regulatory-focus-and-myopic-marketing-management"
"yearMonth" => "2022-03"
"year" => "2022"
"title" => "CEO Regulatory Focus and Myopic Marketing Management"
"description" => "CHUNG, T.S. et LOW, A. (2022). CEO Regulatory Focus and Myopic Marketing Management. <i>International Journal of Research in Marketing</i>, 39(1), pp. 247-267. 
CHUNG, T.S. et LOW, A. (2022). CEO Regulatory Focus and Myopic Marketing Management. <i>Internationa "
"authors" => array:2 [
0 => array:3 [
"name" => "CHUNG Tuck Siong"
"bid" => "B00732684"
"slug" => "chung-tuck-siong"
]
1 => array:1 [
"name" => "LOW Angie"
]
]
"ouvrage" => ""
"keywords" => array:6 [
0 => "Myopic marketing management"
1 => "CEO regulatory focus"
2 => "CEO compensation"
3 => "Analyst coverage"
4 => "Environmental turbulence"
5 => "Upper echelons theory"
]
"updatedAt" => "2023-01-27 01:00:41"
"publicationUrl" => "https://www.sciencedirect.com/science/article/pii/S0167811621000719?via%3Dihub"
"publicationInfo" => array:3 [
"pages" => "247-267"
"volume" => "39"
"number" => "1"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "This study details the mechanisms on how CEO regulatory focus affects the salience of the gains versus losses involved in myopic marketing decision-making, and how such CEO psychological attributes interact with internal equity-based compensation, external pressure from equity analysts, and environmental turbulence to affect firms’ myopic marketing management propensities. This study details the mechanisms on how CEO regulatory focus affects the salience of the gains vers "
"en" => "This study details the mechanisms on how CEO regulatory focus affects the salience of the gains versus losses involved in myopic marketing decision-making, and how such CEO psychological attributes interact with internal equity-based compensation, external pressure from equity analysts, and environmental turbulence to affect firms’ myopic marketing management propensities. This study details the mechanisms on how CEO regulatory focus affects the salience of the gains vers "
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-04-17T04:21:40.000Z"
"docTitle" => "CEO Regulatory Focus and Myopic Marketing Management"
"docSurtitle" => "Journal articles"
"authorNames" => "<a href="/cv/chung-tuck-siong">CHUNG Tuck Siong</a>, LOW Angie"
"docDescription" => "<span class="document-property-authors">CHUNG Tuck Siong, LOW Angie</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2022</span> <span class="document-property-authors">CHUNG Tuck Siong, LOW Angie</span><br><span class="document- "
"keywordList" => "<a href="#">Myopic marketing management</a>, <a href="#">CEO regulatory focus</a>, <a href="#">CEO compensation</a>, <a href="#">Analyst coverage</a>, <a href="#">Environmental turbulence</a>, <a href="#">Upper echelons theory</a> <a href="#">Myopic marketing management</a>, <a href="#">CEO regulatory focus</a>, <a href="#">CEO c "
"docPreview" => "<b>CEO Regulatory Focus and Myopic Marketing Management</b><br><span>2022-03 | Journal articles </span> <b>CEO Regulatory Focus and Myopic Marketing Management</b><br><span>2022-03 | Journal articles </sp "
"docType" => "research"
"publicationLink" => "<a href="https://www.sciencedirect.com/science/article/pii/S0167811621000719?via%3Dihub" target="_blank">CEO Regulatory Focus and Myopic Marketing Management</a> <a href="https://www.sciencedirect.com/science/article/pii/S0167811621000719?via%3Dihub" target="_bl "
]
+lang: "en"
+"_type": "_doc"
+"_score": 8.97166
+"parent": null
}
