Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "9553"
  #_source: array:26 [
    "id" => "9553"
    "slug" => "yek-mobile-the-opportunity-for-global-expansion"
    "yearMonth" => "2015"
    "year" => "2015"
    "title" => "Yek Mobile: the opportunity for global expansion"
    "description" => "LI, Y. (2015). Yek Mobile: the opportunity for global expansion. ESSEC Business School."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "LI Yan"
        "bid" => "B00132135"
        "slug" => "li-yan"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:8 [
      0 => "Marketing"
      1 => "Brand strategy"
      2 => "Start up"
      3 => "Entrepreneurship"
      4 => "Asia-Pacific"
      5 => "High tech"
      6 => "Business in China"
      7 => "Strategy and General Management"
    ]
    "updatedAt" => "2021-07-13 14:31:16"
    "publicationUrl" => "http://dspace.essec.fr/handle/essec/4012"
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Etudes de cas déposées"
      "en" => "Published cases"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "This case was written by Yan Li, Associate Professor at the Decision Sciences and Statistics Department at ESSEC Business School. This case is not an illustration of good or bad management. It has been written for the purpose of class discussion only"
      "en" => "This case was written by Yan Li, Associate Professor at the Decision Sciences and Statistics Department at ESSEC Business School. This case is not an illustration of good or bad management. It has been written for the purpose of class discussion only"
    ]
    "authors_fields" => array:2 [
      "fr" => "Systèmes d'Information, Data Analytics et Opérations"
      "en" => "Information Systems, Data Analytics and Operations"
    ]
    "indexedAt" => "2024-12-22T07:21:58.000Z"
    "docTitle" => "Yek Mobile: the opportunity for global expansion"
    "docSurtitle" => "Published cases"
    "authorNames" => "<a href="/cv/li-yan">LI Yan</a>"
    "docDescription" => "<span class="document-property-authors">LI Yan</span><br><span class="document-property-authors_fields">Information Systems, Data Analytics and Operations</span> | <span class="document-property-year">2015</span>"
    "keywordList" => "<a href="#">Marketing</a>, <a href="#">Brand strategy</a>, <a href="#">Start up</a>, <a href="#">Entrepreneurship</a>, <a href="#">Asia-Pacific</a>, <a href="#">High tech</a>, <a href="#">Business in China</a>, <a href="#">Strategy and General Management</a>"
    "docPreview" => "<b>Yek Mobile: the opportunity for global expansion</b><br><span>2015 | Published cases </span>"
    "docType" => "research"
    "publicationLink" => "<a href="http://dspace.essec.fr/handle/essec/4012" target="_blank">Yek Mobile: the opportunity for global expansion</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.981682
  +"parent": null
}