Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "4280"
  #_source: array:26 [
    "id" => "4280"
    "slug" => "vanishing-boundaries-between-marketing-and-production"
    "yearMonth" => "2006-01"
    "year" => "2006"
    "title" => "Vanishing Boundaries between Marketing and Production"
    "description" => "TARONDEAU, J.C. (2006). Vanishing Boundaries between Marketing and Production. Dans: <i>Marketing Management: International Perspectives</i>. 1st ed. Vijay Nicole Imprints Private Limited, pp. 167-177."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "TARONDEAU Jean-Claude"
        "bid" => "B00000491"
        "slug" => "tarondeau-jean-claude"
      ]
    ]
    "ouvrage" => "Marketing Management: International Perspectives"
    "keywords" => []
    "updatedAt" => "2021-09-06 14:06:32"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "167-177"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Chapitres"
      "en" => "Book chapters"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "On observe de profondes modifications de frontières entre marketing et production. Ces transformations s'expliquent par une segmentation de plus en plus fine des marchés rendue possible par les technologies de l'information. Elles conduisent au développement d'organisations transversales associant marketing et production. Le produit devient processus. La relation à long terme avec chaque client devient l'objet principal du marketing. Ces phénomènes méritent d'importantes recherches."
      "en" => "The boundaries between marketing and production are profoundly changing. These changes are due to the development of information technologies and the tendency toward narrower market segments. They lead to transverse organization where marketing and production are joined together. Products become processes. Marketing deals mainly with long term relation with each customer. These phenomena deserve the attention of researchers."
    ]
    "authors_fields" => array:2 [
      "fr" => "Management"
      "en" => "Management"
    ]
    "indexedAt" => "2024-11-21T19:21:45.000Z"
    "docTitle" => "Vanishing Boundaries between Marketing and Production"
    "docSurtitle" => "Book chapters"
    "authorNames" => "<a href="/cv/tarondeau-jean-claude">TARONDEAU Jean-Claude</a>"
    "docDescription" => "<span class="document-property-authors">TARONDEAU Jean-Claude</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">2006</span>"
    "keywordList" => ""
    "docPreview" => "<b>Vanishing Boundaries between Marketing and Production</b><br><span>2006-01 | Book chapters </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Vanishing Boundaries between Marketing and Production</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.3534
  +"parent": null
}