Year
2006
Authors
DE BRUYN Arnaud, KAYANDE U., LILIEN G., RANGASWAMY A., VAN BRUGGEN G.H.
Abstract
The authors show that providing both corrective and upside potential feedback increase the effectiveness and likelihood of decision-support systems to be adopted and used.
KAYANDE, U., DE BRUYN, A., LILIEN, G., RANGASWAMY, A. et VAN BRUGGEN, G.H. (2006). The Effect of Feedback and Learning on Decision-support System Adoption. Dans: Proceedings of the 35th EMAC Conference: Sustainable Marketing Leadership. European Marketing Academy (EMAC).