ConferenceĀ Proceedings
Lafarge is a French company that has become the largest building and construction material company in the world. The case describes Lafarge’s policy of “growth and profitable growth” by successful acquisitions and post-merger integration. The case deals with both the issues of internal restructuring of Lafarge to fuel its external strategy of growth and the logic and process of internationalization in a commodity business and the selection of markets to enter. The case also examines the basis for globalization of what many would think of as a very local business. It presents an opportunity to examine the logic of global competitive moves.
SOM, A. (2003). Strategy Evolution at Lafarge. Dans: Surfing the Waves: Management Challenges, Management Solutions. Financial Management Association (FMA), pp. 1-10.