Journal articles
Year
2012
Abstract
While many companies seek to emulate their most successful competitors, this approach is not always successful. In particular, four pitfalls must be avoided: (1) thinking that the strategy of a successful company is necessarily better than those of other companies, (2) thinking that the strategy of a successful company can be easily deciphered, (3) thinking that the strategy of a successful company can easily be implemented in another company, and (4) thinking that being able to decipher and implement the strategy of a successful company guarantees success.
BARTHELEMY, J. (2012). Stratégie : croyances et pièges de l’imitation. Expansion Management Review, (144), pp. 107-114.
Keywords