Presentations at an Academic or Professional conference

Role of Group Cohesiveness in Targeted Mobile Promotions

Year
2020
Authors
GUPTA Reetika, MUKHERJEE Sourjo, JAYARAJAH Kasthuri
GUPTA, R., MUKHERJEE, S. et JAYARAJAH, K. (2020). Role of Group Cohesiveness in Targeted Mobile Promotions. Dans: 2020 INFORMS Marketing Science Conference.