Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "10935"
  #_source: array:26 [
    "id" => "10935"
    "slug" => "role-of-group-cohesiveness-in-targeted-mobile-promotions"
    "yearMonth" => "2020-06"
    "year" => "2020"
    "title" => "Role of Group Cohesiveness in Targeted Mobile Promotions"
    "description" => "GUPTA, R., MUKHERJEE, S. et JAYARAJAH, K. (2020). Role of Group Cohesiveness in Targeted Mobile Promotions. Dans: 2020 INFORMS Marketing Science Conference."
    "authors" => array:3 [
      0 => array:3 [
        "name" => "GUPTA Reetika"
        "bid" => "B00536881"
        "slug" => "gupta-reetika"
      ]
      1 => array:1 [
        "name" => "MUKHERJEE Sourjo"
      ]
      2 => array:1 [
        "name" => "JAYARAJAH Kasthuri"
      ]
    ]
    "ouvrage" => "2020 INFORMS Marketing Science Conference"
    "keywords" => []
    "updatedAt" => "2021-09-24 10:33:27"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => null
      "en" => null
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T09:21:53.000Z"
    "docTitle" => "Role of Group Cohesiveness in Targeted Mobile Promotions"
    "docSurtitle" => "Communications dans une conférence"
    "authorNames" => "<a href="/cv/gupta-reetika">GUPTA Reetika</a>, MUKHERJEE Sourjo, JAYARAJAH Kasthuri"
    "docDescription" => "<span class="document-property-authors">GUPTA Reetika, MUKHERJEE Sourjo, JAYARAJAH Kasthuri</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2020</span>"
    "keywordList" => ""
    "docPreview" => "<b>Role of Group Cohesiveness in Targeted Mobile Promotions</b><br><span>2020-06 | Communications dans une conférence </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Role of Group Cohesiveness in Targeted Mobile Promotions</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.271876
  +"parent": null
}