Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "7058"
  #_source: array:26 [
    "id" => "7058"
    "slug" => "research-in-marketing-some-trends-some-controversies-and-some-recommendations"
    "yearMonth" => "1993-07"
    "year" => "1993"
    "title" => "Research in Marketing : Some Trends, Some Controversies and Some Recommendations"
    "description" => "PRAS, B. et LAURENT, G. (1993). Research in Marketing : Some Trends, Some Controversies and Some Recommendations."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "PRAS Bernard"
        "bid" => "B00000433"
        "slug" => "pras-bernard"
      ]
      1 => array:3 [
        "name" => "LAURENT Gilles"
        "bid" => "B00770447"
        "slug" => "laurent-gilles"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Gilles Laurent et Bernard Pras indiquent en tant que "guest speakers" au colloque "Rethinking Marketing" leur point de vue sur l'évolution de la recherche en marketing. Ce point de vue se base sur leur propre opinion et sur le livre de recueil d'articles qu'ils publient : Research Traditions in Marketing (Kluwer Publications, 1994)."
      "en" => "Gilles Laurent and Bernard Pras, as guest speakers at the Symposium : Rethinking Marketing, indicated the main issues they perceive in research in marketing and the trends which appear most important for the future. Their point of view is based upon their personal opinion and the book they edited : Research Traditions in Marketing (Kluwer Publications, 1994)."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-22T11:21:42.000Z"
    "docTitle" => "Research in Marketing : Some Trends, Some Controversies and Some Recommendations"
    "docSurtitle" => "Presentations at an Academic or Professional conference"
    "authorNames" => "<a href="/cv/pras-bernard">PRAS Bernard</a>, <a href="/cv/laurent-gilles">LAURENT Gilles</a>"
    "docDescription" => "<span class="document-property-authors">PRAS Bernard, LAURENT Gilles</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1993</span>"
    "keywordList" => ""
    "docPreview" => "<b>Research in Marketing : Some Trends, Some Controversies and Some Recommendations</b><br><span>1993-07 | Presentations at an Academic or Professional conference </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Research in Marketing : Some Trends, Some Controversies and Some Recommendations</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.1282625
  +"parent": null
}