Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "4137"
  #_source: array:26 [
    "id" => "4137"
    "slug" => "renault-india-benchmarking-against-other-industries-for-marketing-sucess"
    "yearMonth" => "2015-06"
    "year" => "2015"
    "title" => "Renault India: Benchmarking against Other Industries for Marketing Sucess"
    "description" => "LI, Y. (2015). Renault India: Benchmarking against Other Industries for Marketing Sucess. Dans: <i>Experiencing Innovation in Asia</i>. 1st ed. World Scientific."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "LI Yan"
        "bid" => "B00132135"
        "slug" => "li-yan"
      ]
    ]
    "ouvrage" => "Experiencing Innovation in Asia"
    "keywords" => []
    "updatedAt" => "2021-09-06 14:06:32"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Chapitres"
      "en" => "Book chapters"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => null
      "en" => null
    ]
    "authors_fields" => array:2 [
      "fr" => "Systèmes d'Information, Data Analytics et Opérations"
      "en" => "Information Systems, Data Analytics and Operations"
    ]
    "indexedAt" => "2024-12-22T08:21:46.000Z"
    "docTitle" => "Renault India: Benchmarking against Other Industries for Marketing Sucess"
    "docSurtitle" => "Book chapters"
    "authorNames" => "<a href="/cv/li-yan">LI Yan</a>"
    "docDescription" => "<span class="document-property-authors">LI Yan</span><br><span class="document-property-authors_fields">Information Systems, Data Analytics and Operations</span> | <span class="document-property-year">2015</span>"
    "keywordList" => ""
    "docPreview" => "<b>Renault India: Benchmarking against Other Industries for Marketing Sucess</b><br><span>2015-06 | Book chapters </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Renault India: Benchmarking against Other Industries for Marketing Sucess</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.236008
  +"parent": null
}