Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "9511"
  #_source: array:26 [
    "id" => "9511"
    "slug" => "renault-in-india-benchmarking-against-other-industries-for-marketing-successes"
    "yearMonth" => "2015"
    "year" => "2015"
    "title" => "Renault in India: benchmarking against other industries for marketing successes"
    "description" => "LI, Y. (2015). Renault in India: benchmarking against other industries for marketing successes. ESSEC Business School."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "LI Yan"
        "bid" => "B00132135"
        "slug" => "li-yan"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:7 [
      0 => "Marketing Strategy"
      1 => "Brand strategy"
      2 => "Asia-Pacific"
      3 => "Business in India"
      4 => "Intercultural management"
      5 => "Automobile industry"
      6 => "Strategy and General Management"
    ]
    "updatedAt" => "2021-07-13 14:31:16"
    "publicationUrl" => "http://dspace.essec.fr/handle/essec/4015"
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Etudes de cas déposées"
      "en" => "Published cases"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "This case was written by Yan Li, Associate Professor at the Decision Sciences and Statistics Department at ESSEC Business School. This case is not an illustration of good or bad management. It has been written for the purpose of class discussion only"
      "en" => "This case was written by Yan Li, Associate Professor at the Decision Sciences and Statistics Department at ESSEC Business School. This case is not an illustration of good or bad management. It has been written for the purpose of class discussion only"
    ]
    "authors_fields" => array:2 [
      "fr" => "Systèmes d'Information, Data Analytics et Opérations"
      "en" => "Information Systems, Data Analytics and Operations"
    ]
    "indexedAt" => "2024-12-27T15:21:47.000Z"
    "docTitle" => "Renault in India: benchmarking against other industries for marketing successes"
    "docSurtitle" => "Published cases"
    "authorNames" => "<a href="/cv/li-yan">LI Yan</a>"
    "docDescription" => "<span class="document-property-authors">LI Yan</span><br><span class="document-property-authors_fields">Information Systems, Data Analytics and Operations</span> | <span class="document-property-year">2015</span>"
    "keywordList" => "<a href="#">Marketing Strategy</a>, <a href="#">Brand strategy</a>, <a href="#">Asia-Pacific</a>, <a href="#">Business in India</a>, <a href="#">Intercultural management</a>, <a href="#">Automobile industry</a>, <a href="#">Strategy and General Management</a>"
    "docPreview" => "<b>Renault in India: benchmarking against other industries for marketing successes</b><br><span>2015 | Published cases </span>"
    "docType" => "research"
    "publicationLink" => "<a href="http://dspace.essec.fr/handle/essec/4015" target="_blank">Renault in India: benchmarking against other industries for marketing successes</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.647168
  +"parent": null
}