Books
Year
2019
Abstract
Pro en…Marketing targets a professional audience.
HOANG, L., OBLE, F. et TIHOU, P. (2019). PRO en Marketing. Vuibert, 224 pages.
Essec\Faculty\Model\Contribution {#2216 #_index: "academ_contributions" #_id: "10765" #_source: array:26 [ "id" => "10765" "slug" => "pro-en-marketing" "yearMonth" => "2019-07" "year" => "2019" "title" => "PRO en Marketing" "description" => "HOANG, L., OBLE, F. et TIHOU, P. (2019). <i>PRO en Marketing</i>. Vuibert, 224 pages." "authors" => array:4 [ 0 => array:1 [ "bid" => "B00708488" ] 1 => array:3 [ "name" => "OBLE Frédéric" "bid" => "B00000402" "slug" => "oble-frederic" ] 2 => array:1 [ "name" => "HOANG Long" ] 3 => array:1 [ "name" => "TIHOU P." ] ] "ouvrage" => "" "keywords" => [] "updatedAt" => "2021-09-24 10:33:27" "publicationUrl" => null "publicationInfo" => array:3 [ "pages" => null "volume" => null "number" => null ] "type" => array:2 [ "fr" => "Livres" "en" => "Books" ] "support_type" => array:2 [ "fr" => "Editeur" "en" => "Publisher" ] "countries" => array:2 [ "fr" => null "en" => null ] "abstract" => array:2 [ "fr" => "Pro en… Marketing est destiné à un public de professionnels. Il comporte 13 chapitres en 226 pages. Il se décompose en 65 outils et 13 plans d’action." "en" => "Pro en...Marketing targets a professional audience." ] "authors_fields" => array:2 [ "fr" => "Marketing" "en" => "Marketing" ] "indexedAt" => "2024-12-27T12:21:46.000Z" "docTitle" => "PRO en Marketing" "docSurtitle" => "Books" "authorNames" => "<a href="/cv/oble-frederic">OBLE Frédéric</a>, HOANG Long, TIHOU P." "docDescription" => "<span class="document-property-authors">OBLE Frédéric, HOANG Long, TIHOU P.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2019</span>" "keywordList" => "" "docPreview" => "<b>PRO en Marketing</b><br><span>2019-07 | Books </span>" "docType" => "research" "publicationLink" => "<a href="#" target="_blank">PRO en Marketing</a>" ] +lang: "en" +"_type": "_doc" +"_score": 9.06184 +"parent": null }