Bernard Arnault has applied his unique management style and ruthless focus on the bottom line to LVMH, the French luxury group. He spent the last years building the LVMH group. The article discusses about the Luxury industry and the challenge of managing such a “loosely” held conglomerate. It speaks about managing star brands, managing people and ends with the question of how Bernard Arnault can keep up the momentum, integrate and manage effectively.
SOM, A. (2005). Personal Touch That Built an Empire of Style and Luxury. European Business Forum, pp. 69-71.