So far, the simplicity of heuristics has been mostly studied at the rule level. However, actors’ bounded rationality implies that small bundles of rules drive behavior. This study thus conducts a conceptual elaboration around such bundling. This leads to reflections on the various processes of heuristic emergence and to qualifications of the respective characteristics of basic heuristic classes.
CAVARRETTA, F. (2021). On the hard problem of selecting bundles of rules: a conceptual exploration of heuristic emergence processes. Management Decision, 59(7), pp. 1598-1616.