Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "9492"
  #_source: array:26 [
    "id" => "9492"
    "slug" => "michel-et-augustin-4-digital-and-events-communication-at-michel-et-augustin-smiles-and-tasty-treats-meet-up-in-lyons"
    "yearMonth" => "2016"
    "year" => "2016"
    "title" => "Michel et Augustin 4: Digital and events communication at Michel et Augustin – Smiles and tasty treats meet up in Lyons"
    "description" => "OBLE, F. (2016). Michel et Augustin 4: Digital and events communication at Michel et Augustin – Smiles and tasty treats meet up in Lyons. ESSEC Business School."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "OBLE Frédéric"
        "bid" => "B00000402"
        "slug" => "oble-frederic"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:1 [
      0 => "Accounting and Control"
    ]
    "updatedAt" => "2021-07-13 14:31:15"
    "publicationUrl" => "http://dspace.essec.fr/handle/essec/4182"
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Etudes de cas déposées"
      "en" => "Published cases"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => """
        This case study covers the subject of digital and events communication through the example of the French company Michel et Augustin and is part of a “Michel et Augustin” series composed of a total of 4 cases. \n
        \n
        This case, “Digital and events communication at Michel et Augustin – Smiles and tasty treats meet up in Lyons”, developed around an events operation, is composed of 3 parts: \n
        Identify the communication objectives of this event\n
        Identify the communication targets to aim for\n
        Select the appropriate media to reach the identified targets by aiming for a maximum return on customer relations.\n
        \n
        The case is aimed at students in full-time studies or participants in executive education in the context of a Marketing fundamentals course. No pre-requisites are required.
        """
      "en" => """
        This case study covers the subject of digital and events communication through the example of the French company Michel et Augustin and is part of a “Michel et Augustin” series composed of a total of 4 cases. \n
        \n
        This case, “Digital and events communication at Michel et Augustin – Smiles and tasty treats meet up in Lyons”, developed around an events operation, is composed of 3 parts: \n
        Identify the communication objectives of this event\n
        Identify the communication targets to aim for\n
        Select the appropriate media to reach the identified targets by aiming for a maximum return on customer relations.\n
        \n
        The case is aimed at students in full-time studies or participants in executive education in the context of a Marketing fundamentals course. No pre-requisites are required.
        """
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T18:21:43.000Z"
    "docTitle" => "Michel et Augustin 4: Digital and events communication at Michel et Augustin – Smiles and tasty treats meet up in Lyons"
    "docSurtitle" => "Published cases"
    "authorNames" => "<a href="/cv/oble-frederic">OBLE Frédéric</a>"
    "docDescription" => "<span class="document-property-authors">OBLE Frédéric</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2016</span>"
    "keywordList" => "<a href="#">Accounting and Control</a>"
    "docPreview" => "<b>Michel et Augustin 4: Digital and events communication at Michel et Augustin – Smiles and tasty treats meet up in Lyons</b><br><span>2016 | Published cases </span>"
    "docType" => "research"
    "publicationLink" => "<a href="http://dspace.essec.fr/handle/essec/4182" target="_blank">Michel et Augustin 4: Digital and events communication at Michel et Augustin – Smiles and tasty treats meet up in Lyons</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.802192
  +"parent": null
}