Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "9490"
  #_source: array:26 [
    "id" => "9490"
    "slug" => "michel-et-augustin-2-savour-the-difference-evaluating-brand-targeting-and-positioning"
    "yearMonth" => "2016-10"
    "year" => "2016"
    "title" => "Michel et Augustin 2: Savour the difference - evaluating brand targeting and positioning"
    "description" => "OBLE, F. (2016). Michel et Augustin 2: Savour the difference - evaluating brand targeting and positioning. ESSEC Business School."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "OBLE Frédéric"
        "bid" => "B00000402"
        "slug" => "oble-frederic"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:1 [
      0 => "Marketing"
    ]
    "updatedAt" => "2021-09-24 10:33:27"
    "publicationUrl" => "http://dspace.essec.fr/handle/essec/4178"
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Etudes de cas déposées"
      "en" => "Published cases"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => """
        This case study addresses the subject of brand strategy through the example of the French brand Michel et Augustin.\n
        The case is composed of 2 parts: \n
        1) Diagnostic of the current situation of the Michel et Augustin brand on the French yoghurt drinks market.\n
        2) Define a marketing strategy for the Michel et Augustin brand on the yoghurt drinks market.
        """
      "en" => """
        This case study addresses the subject of brand strategy through the example of the French brand Michel et Augustin.\n
        The case is composed of 2 parts: \n
        1) Diagnostic of the current situation of the Michel et Augustin brand on the French yoghurt drinks market.\n
        2) Define a marketing strategy for the Michel et Augustin brand on the yoghurt drinks market.
        """
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-24T06:21:44.000Z"
    "docTitle" => "Michel et Augustin 2: Savour the difference - evaluating brand targeting and positioning"
    "docSurtitle" => "Published cases"
    "authorNames" => "<a href="/cv/oble-frederic">OBLE Frédéric</a>"
    "docDescription" => "<span class="document-property-authors">OBLE Frédéric</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2016</span>"
    "keywordList" => "<a href="#">Marketing</a>"
    "docPreview" => "<b>Michel et Augustin 2: Savour the difference - evaluating brand targeting and positioning</b><br><span>2016-10 | Published cases </span>"
    "docType" => "research"
    "publicationLink" => "<a href="http://dspace.essec.fr/handle/essec/4178" target="_blank">Michel et Augustin 2: Savour the difference - evaluating brand targeting and positioning</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.9821005
  +"parent": null
}