Two types of action rationales can be simultaneously observed in firms and heard in executive speech, in spite of their contradictions. On one side collective and distinctive competence building requires long time cycles and some stability in social human and organizational frames of reference. On the other side quick financial return requires short time cycles and mobility, or even precarious status. Regulations to organize the relation between those two rationales are still to be invented.
LORINO, P. (2005). L’horreur gestionnaire ? La schizophrénie du discours entrepreneurial. Dans: La responsabilité sociale de l’entreprise. 1st ed. Éditions Management et Société (EMS), pp. 219-231.