Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "9479"
  #_source: array:26 [
    "id" => "9479"
    "slug" => "launching-a-mobile-game-in-middle-east-and-north-africa-the-case-of-mozat-a-leading-mobile-app-company-in-singapore"
    "yearMonth" => "2015"
    "year" => "2015"
    "title" => "Launching a mobile game in middle east and north africa: the case of mozat, a leading mobile app company in Singapore"
    "description" => "LI, Y. (2015). Launching a mobile game in middle east and north africa: the case of mozat, a leading mobile app company in Singapore. ESSEC Business School."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "LI Yan"
        "bid" => "B00132135"
        "slug" => "li-yan"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:7 [
      0 => "Marketing"
      1 => "Brand strategy"
      2 => "Start up"
      3 => "Entrepreneurship"
      4 => "Asia-Pacific"
      5 => "High tech"
      6 => "Strategy and General Management"
    ]
    "updatedAt" => "2021-07-13 14:31:15"
    "publicationUrl" => "http://dspace.essec.fr/handle/essec/4011"
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Etudes de cas déposées"
      "en" => "Published cases"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "This case was written by Yan Li, Associate Professor at the Decision Sciences and Statistics Department at ESSEC Business School. This case is not an illustration of good or bad management. It has been written for the purpose of class discussion only"
      "en" => "This case was written by Yan Li, Associate Professor at the Decision Sciences and Statistics Department at ESSEC Business School. This case is not an illustration of good or bad management. It has been written for the purpose of class discussion only"
    ]
    "authors_fields" => array:2 [
      "fr" => "Systèmes d'Information, Data Analytics et Opérations"
      "en" => "Information Systems, Data Analytics and Operations"
    ]
    "indexedAt" => "2024-12-22T07:21:58.000Z"
    "docTitle" => "Launching a mobile game in middle east and north africa: the case of mozat, a leading mobile app company in Singapore"
    "docSurtitle" => "Published cases"
    "authorNames" => "<a href="/cv/li-yan">LI Yan</a>"
    "docDescription" => "<span class="document-property-authors">LI Yan</span><br><span class="document-property-authors_fields">Information Systems, Data Analytics and Operations</span> | <span class="document-property-year">2015</span>"
    "keywordList" => "<a href="#">Marketing</a>, <a href="#">Brand strategy</a>, <a href="#">Start up</a>, <a href="#">Entrepreneurship</a>, <a href="#">Asia-Pacific</a>, <a href="#">High tech</a>, <a href="#">Strategy and General Management</a>"
    "docPreview" => "<b>Launching a mobile game in middle east and north africa: the case of mozat, a leading mobile app company in Singapore</b><br><span>2015 | Published cases </span>"
    "docType" => "research"
    "publicationLink" => "<a href="http://dspace.essec.fr/handle/essec/4011" target="_blank">Launching a mobile game in middle east and north africa: the case of mozat, a leading mobile app company in Singapore</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.814152
  +"parent": null
}