Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "3088"
  #_source: array:26 [
    "id" => "3088"
    "slug" => "la-logistique-de-lecrit-mailing-courrier-express"
    "yearMonth" => "1995-10"
    "year" => "1995"
    "title" => "La logistique de l'écrit : mailing, courrier, express"
    "description" => "DORNIER, P.P. et FARENC, J.F. (1995). <i>La logistique de l'écrit : mailing, courrier, express</i>. Nathan, 288 pages."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "DORNIER Philippe Pierre"
        "bid" => "B00000163"
        "slug" => "dornier-philippe-pierre"
      ]
      1 => array:1 [
        "name" => "FARENC J.F."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-09-06 14:06:32"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Livres"
      "en" => "Books"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "A partir de ce qui constitue le fond historique de l'échange d'information, le courrier, l'ouvrage aborde aussi bien son utilisation marketing (le mailing) que les aspects qui concernent la gestion de l'entreprise (courrier d'entreprise, fax, express...). Le livre apporte dans chaque cas un ensemble d'analyses et de conseils pour mieux structurer chacune des activités. Il propose enfin une démarche pour mieux apprécier les enjeux et les limites de la dématérialisation de l'information."
      "en" => "Historically, mail has been the basic tool used to exchange information. The book deals with its specific use (marketing and mailing) and universal use (business mail, fax, express deliveries...). The book analyzes and provides advice for each particular case in order to optimize mailing activities. Finally, it proposes a framework for a better understanding of mail dematerialization."
    ]
    "authors_fields" => array:2 [
      "fr" => "Management"
      "en" => "Management"
    ]
    "indexedAt" => "2024-11-21T11:21:49.000Z"
    "docTitle" => "La logistique de l'écrit : mailing, courrier, express"
    "docSurtitle" => "Books"
    "authorNames" => "<a href="/cv/dornier-philippe-pierre">DORNIER Philippe Pierre</a>, FARENC J.F."
    "docDescription" => "<span class="document-property-authors">DORNIER Philippe Pierre, FARENC J.F.</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">1995</span>"
    "keywordList" => ""
    "docPreview" => "<b>La logistique de l'écrit : mailing, courrier, express</b><br><span>1995-10 | Books </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">La logistique de l'écrit : mailing, courrier, express</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.953466
  +"parent": null
}