Journal articles
Year
2013
RUNGIE, C., UNCLES, M. et LAURENT, G. (2013). Integrating consumer characteristics into the stochastic modelling of purchase loyalty. European Journal of Marketing, 47(10), pp. 1667-1690.
Essec\Faculty\Model\Contribution {#2216 #_index: "academ_contributions" #_id: "11715" #_source: array:26 [ "id" => "11715" "slug" => "integrating-consumer-characteristics-into-the-stochastic-modelling-of-purchase-loyalty" "yearMonth" => "2013-09" "year" => "2013" "title" => "Integrating consumer characteristics into the stochastic modelling of purchase loyalty" "description" => "RUNGIE, C., UNCLES, M. et LAURENT, G. (2013). Integrating consumer characteristics into the stochastic modelling of purchase loyalty. <i>European Journal of Marketing</i>, 47(10), pp. 1667-1690." "authors" => array:3 [ 0 => array:3 [ "name" => "LAURENT Gilles" "bid" => "B00770447" "slug" => "laurent-gilles" ] 1 => array:1 [ "name" => "RUNGIE Cam" ] 2 => array:1 [ "name" => "UNCLES Mark" ] ] "ouvrage" => "" "keywords" => [] "updatedAt" => "2021-07-13 14:31:55" "publicationUrl" => null "publicationInfo" => array:3 [ "pages" => "1667-1690" "volume" => "47" "number" => "10" ] "type" => array:2 [ "fr" => "Articles" "en" => "Journal articles" ] "support_type" => array:2 [ "fr" => "Revue scientifique" "en" => "Scientific journal" ] "countries" => array:2 [ "fr" => null "en" => null ] "abstract" => array:2 [ "fr" => null "en" => null ] "authors_fields" => array:2 [ "fr" => "Marketing" "en" => "Marketing" ] "indexedAt" => "2024-11-24T18:21:43.000Z" "docTitle" => "Integrating consumer characteristics into the stochastic modelling of purchase loyalty" "docSurtitle" => "Journal articles" "authorNames" => "<a href="/cv/laurent-gilles">LAURENT Gilles</a>, RUNGIE Cam, UNCLES Mark" "docDescription" => "<span class="document-property-authors">LAURENT Gilles, RUNGIE Cam, UNCLES Mark</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2013</span>" "keywordList" => "" "docPreview" => "<b>Integrating consumer characteristics into the stochastic modelling of purchase loyalty</b><br><span>2013-09 | Journal articles </span>" "docType" => "research" "publicationLink" => "<a href="#" target="_blank">Integrating consumer characteristics into the stochastic modelling of purchase loyalty</a>" ] +lang: "en" +"_type": "_doc" +"_score": 9.001347 +"parent": null }