Essec\Faculty\Model\Contribution {#2188
  #_index: "academ_contributions"
  #_id: "14204"
  #_source: array:26 [
    "id" => "14204"
    "slug" => "icing-on-the-cake-or-stealing-the-spotlight-evidence-from-eye-tracking-on-how-highlighting-visuals-and-presentation-formats-influence-consumers-attentiona"
    "yearMonth" => "2022-03"
    "year" => "2022"
    "title" => "“Icing on the Cake” or “Stealing the Spotlight”: Evidence from Eye-Tracking on How Highlighting Visuals and Presentation Formats Influence Consumers’ Attentional Processes"
    "description" => "LAURENT, G. et WEN, Y. (2022). “Icing on the Cake” or “Stealing the Spotlight”: Evidence from Eye-Tracking on How Highlighting Visuals and Presentation Formats Influence Consumers’ Attentional Processes. Dans: Society for Consumer Psychology 2022 Annual Conference. Online."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "LAURENT Gilles"
        "bid" => "B00770447"
        "slug" => "laurent-gilles"
      ]
      1 => array:1 [
        "name" => "WEN Y."
      ]
    ]
    "ouvrage" => "Society for Consumer Psychology 2022 Annual Conference"
    "keywords" => []
    "updatedAt" => "2023-07-21 01:00:39"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => ""
      "volume" => ""
      "number" => ""
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => ""
      "en" => ""
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-04-27T17:21:47.000Z"
    "docTitle" => "“Icing on the Cake” or “Stealing the Spotlight”: Evidence from Eye-Tracking on How Highlighting Visuals and Presentation Formats Influence Consumers’ Attentional Processes"
    "docSurtitle" => "Presentations at an Academic or Professional conference"
    "authorNames" => "<a href="/cv/laurent-gilles">LAURENT Gilles</a>, WEN Y."
    "docDescription" => "<span class="document-property-authors">LAURENT Gilles, WEN Y.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2022</span>"
    "keywordList" => ""
    "docPreview" => "<b>“Icing on the Cake” or “Stealing the Spotlight”: Evidence from Eye-Tracking on How Highlighting Visuals and Presentation Formats Influence Consumers’ Attentional Processes</b><br><span>2022-03 | Presentations at an Academic or Professional conference </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">“Icing on the Cake” or “Stealing the Spotlight”: Evidence from Eye-Tracking on How Highlighting Visuals and Presentation Formats Influence Consumers’ Attentional Processes</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.783365
  +"parent": null
}