Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "9470"
  #_source: array:26 [
    "id" => "9470"
    "slug" => "how-to-bridge-the-gap-between-an-advanced-innovation-and-the-market-needs-the-case-of-starrymedia-a-high-tech-start-up-in-china"
    "yearMonth" => "2015"
    "year" => "2015"
    "title" => "How to bridge the gap between an advanced innovation and the market needs: the case of Starrymedia, a high-tech start-up in China"
    "description" => "LI, Y. (2015). How to bridge the gap between an advanced innovation and the market needs: the case of Starrymedia, a high-tech start-up in China. ESSEC Business School."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "LI Yan"
        "bid" => "B00132135"
        "slug" => "li-yan"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:8 [
      0 => "Marketing"
      1 => "Brand strategy"
      2 => "Start up"
      3 => "Entrepreneurship"
      4 => "Asia-Pacific"
      5 => "High tech"
      6 => "Business in China"
      7 => "Strategy and General Management"
    ]
    "updatedAt" => "2021-07-13 14:31:15"
    "publicationUrl" => "http://dspace.essec.fr/handle/essec/4014"
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Etudes de cas déposées"
      "en" => "Published cases"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "This case was written by Yan Li, Associate Professor at the Decision Sciences and Statistics Department at ESSEC Business School. This case is not an illustration of good or bad management. It has been written for the purpose of class discussion only"
      "en" => "This case was written by Yan Li, Associate Professor at the Decision Sciences and Statistics Department at ESSEC Business School. This case is not an illustration of good or bad management. It has been written for the purpose of class discussion only"
    ]
    "authors_fields" => array:2 [
      "fr" => "Systèmes d'Information, Data Analytics et Opérations"
      "en" => "Information Systems, Data Analytics and Operations"
    ]
    "indexedAt" => "2024-11-21T19:21:45.000Z"
    "docTitle" => "How to bridge the gap between an advanced innovation and the market needs: the case of Starrymedia, a high-tech start-up in China"
    "docSurtitle" => "Published cases"
    "authorNames" => "<a href="/cv/li-yan">LI Yan</a>"
    "docDescription" => "<span class="document-property-authors">LI Yan</span><br><span class="document-property-authors_fields">Information Systems, Data Analytics and Operations</span> | <span class="document-property-year">2015</span>"
    "keywordList" => "<a href="#">Marketing</a>, <a href="#">Brand strategy</a>, <a href="#">Start up</a>, <a href="#">Entrepreneurship</a>, <a href="#">Asia-Pacific</a>, <a href="#">High tech</a>, <a href="#">Business in China</a>, <a href="#">Strategy and General Management</a>"
    "docPreview" => "<b>How to bridge the gap between an advanced innovation and the market needs: the case of Starrymedia, a high-tech start-up in China</b><br><span>2015 | Published cases </span>"
    "docType" => "research"
    "publicationLink" => "<a href="http://dspace.essec.fr/handle/essec/4014" target="_blank">How to bridge the gap between an advanced innovation and the market needs: the case of Starrymedia, a high-tech start-up in China</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.763928
  +"parent": null
}