Format Effects in Volume Discounts to Consumers

Journal articles

Format Effects in Volume Discounts to Consumers

Year

2007

Authors

DESMET Pierre, PARGUEL B., DE PECHPEYROU P., SABRI-ZAARAOUI. O.

Abstract

Using a classification of benefits and costs of promotional offers along three routes – economic, informational and affective – this paper aims at evaluating, from the consumer’s point of view, the relative perceptual disadvantages of separate-item bundles compared to pre-wrapped bundles.

PARGUEL, B., DE PECHPEYROU, P., SABRI-ZAARAOUI., O. et DESMET, P. (2007). Format Effects in Volume Discounts to Consumers. Journal of Product and Brand Management, 16(5), pp. 348-357.