Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "1239"
  #_source: array:26 [
    "id" => "1239"
    "slug" => "format-effects-in-volume-discounts-to-consumers"
    "yearMonth" => "2007-09"
    "year" => "2007"
    "title" => "Format Effects in Volume Discounts to Consumers"
    "description" => "PARGUEL, B., DE PECHPEYROU, P., SABRI-ZAARAOUI., O. et DESMET, P. (2007). Format Effects in Volume Discounts to Consumers. <i>Journal of Product and Brand Management</i>, 16(5), pp. 348-357."
    "authors" => array:4 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
      1 => array:1 [
        "name" => "PARGUEL B."
      ]
      2 => array:1 [
        "name" => "DE PECHPEYROU P."
      ]
      3 => array:1 [
        "name" => "SABRI-ZAARAOUI. O."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2023-01-28 01:00:14"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "348-357"
      "volume" => "16"
      "number" => "5"
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "A partir d'une classification d'une offre promotionnelle sur trois routes (économique, informationnelle et affective) l'article vise à évaluer du point de vue du consommateur, les avantages perçus comparés d'une offre de lot virtuel (NIP) par rapport à l'offre d'un lot pré-formé."
      "en" => "Using a classification of benefits and costs of promotional offers along three routes – economic, informational and affective – this paper aims at evaluating, from the consumer's point of view, the relative perceptual disadvantages of separate-item bundles compared to pre-wrapped bundles."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-22T01:21:46.000Z"
    "docTitle" => "Format Effects in Volume Discounts to Consumers"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>, PARGUEL B., DE PECHPEYROU P., SABRI-ZAARAOUI. O."
    "docDescription" => "<span class="document-property-authors">DESMET Pierre, PARGUEL B., DE PECHPEYROU P., SABRI-ZAARAOUI. O.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2007</span>"
    "keywordList" => ""
    "docPreview" => "<b>Format Effects in Volume Discounts to Consumers</b><br><span>2007-09 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Format Effects in Volume Discounts to Consumers</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.982854
  +"parent": null
}