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Conference Proceedings

Estimating Shelf-Space Elasticity for Product Categories : a Preliminary Step to Hierarchical Space Allocation in Stores belonging to a Chain.

Year
1997
Authors
DESMET Pierre, RENAUDIN V.
Abstract
To re-allocate space in an existing store between product categories, the manager can use sales-space elasticities evaluated from the performance of comparable stores. This paper presents the empirical estimation of sales-space elasticities for each product category of a town-center supermarket chain. Results show that space-elasticities are increasing when the impulse buying rate of the product category does and decreasing with the size of the store. The category effect seems to be higher than the store size effect.
DESMET, P. et RENAUDIN, V. (1997). Estimating Shelf-Space Elasticity for Product Categories : a Preliminary Step to Hierarchical Space Allocation in Stores belonging to a Chain. Dans: Marketing Progress Prospects Perspectives. Warwick Business School, pp. 1029-1042.