Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "8019"
  #_source: array:26 [
    "id" => "8019"
    "slug" => "estimating-shelf-space-elasticity-for-product-categories-a-preliminary-step-to-hierarchical-space-allocation-in-stores-belonging-to-a-chain"
    "yearMonth" => "1996-09"
    "year" => "1996"
    "title" => "Estimating Shelf-space Elasticity for Product Categories : A Preliminary Step to Hierarchical Space Allocation in Stores Belonging to a Chain"
    "description" => "DESMET, P. et RENAUDIN, V. (1996). <i>Estimating Shelf-space Elasticity for Product Categories : A Preliminary Step to Hierarchical Space Allocation in Stores Belonging to a Chain</i>. ESSEC Business School."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
      1 => array:1 [
        "name" => "RENAUDIN V."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 21:00:33"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Documents de travail"
      "en" => "Working Papers"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Pour allouer l'espace magasin entre les différentes catégories de produits, le décideur peut utiliser les élasticités de la demande à l'espace accordé obtenues pour d'autres magasins comparables. Cet article présente des résultats empiriques concernant les élasticités de différents rayons pour une chaîne de magasins populaires. Les résultats montrent que l'élasticité a tendance à s'accroître de manière importante en fonction de la propension à l'achat impulsif et, dans une moindre mesure, à décroître avec la taille du magasin."
      "en" => "To re-allocate space in an existing store betweeen different categories of products, the manager can use sales-space elasticities evaluated from the performance of comparable stores. This paper presents the empirical estimation of sales-space elasticities for each product category of a town-center supermarket chain. Results show that space-elasticities are increasing with the impulse buying rate of the product category and decreasing with the size of the store. The category effect seems to be higher than the store size effect."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-22T01:21:46.000Z"
    "docTitle" => "Estimating Shelf-space Elasticity for Product Categories : A Preliminary Step to Hierarchical Space Allocation in Stores Belonging to a Chain"
    "docSurtitle" => "Documents de travail"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>, RENAUDIN V."
    "docDescription" => "<span class="document-property-authors">DESMET Pierre, RENAUDIN V.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1996</span>"
    "keywordList" => ""
    "docPreview" => "<b>Estimating Shelf-space Elasticity for Product Categories : A Preliminary Step to Hierarchical Space Allocation in Stores Belonging to a Chain</b><br><span>1996-09 | Documents de travail </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Estimating Shelf-space Elasticity for Product Categories : A Preliminary Step to Hierarchical Space Allocation in Stores Belonging to a Chain</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.543328
  +"parent": null
}