Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "4569"
  #_source: array:26 [
    "id" => "4569"
    "slug" => "estimating-shelf-space-elasticity-for-product-categories-a-preliminary-step-to-hierarchical-space-allocation-in-stores-belonging-to-a-chain"
    "yearMonth" => "1997-05"
    "year" => "1997"
    "title" => "Estimating Shelf-Space Elasticity for Product Categories : a Preliminary Step to Hierarchical Space Allocation in Stores belonging to a Chain."
    "description" => "DESMET, P. et RENAUDIN, V. (1997). Estimating Shelf-Space Elasticity for Product Categories : a Preliminary Step to Hierarchical Space Allocation in Stores belonging to a Chain. Dans: <i>Marketing Progress Prospects Perspectives</i>. Warwick Business School, pp. 1029-1042."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
      1 => array:1 [
        "name" => "RENAUDIN V."
      ]
    ]
    "ouvrage" => "Marketing Progress Prospects Perspectives"
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "1029-1042"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Pour allouer l'espace magasin entre les différentes catégories de produits, le décideur peut utiliser les élasticités de la demande à l'espace accordé obtenues pour d'autres magasins comparables. Cet article présente des résultats empiriques concernant les élasticités de différents rayons pour une chaîne de magasins populaires. Les résultats montrent que l'élasticité a tendance à s'accroître de manière importante en fonction de la propension à l'achat impulsif et, dans une moindre mesure, à décroître avec la taille du magasin."
      "en" => "To re-allocate space in an existing store between product categories,  the manager can use sales-space elasticities evaluated from the performance of comparable stores. This paper presents the empirical estimation of sales-space elasticities for each product category of a town-center supermarket chain. Results show that space-elasticities are increasing when the impulse buying rate of the product category does and decreasing with the size of the store. The category effect seems to be higher than the store size effect."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-18T17:21:41.000Z"
    "docTitle" => "Estimating Shelf-Space Elasticity for Product Categories : a Preliminary Step to Hierarchical Space Allocation in Stores belonging to a Chain."
    "docSurtitle" => "Actes d'une conférence"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>, RENAUDIN V."
    "docDescription" => "<span class="document-property-authors">DESMET Pierre, RENAUDIN V.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1997</span>"
    "keywordList" => ""
    "docPreview" => "<b>Estimating Shelf-Space Elasticity for Product Categories : a Preliminary Step to Hierarchical Space Allocation in Stores belonging to a Chain.</b><br><span>1997-05 | Actes d'une conférence </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Estimating Shelf-Space Elasticity for Product Categories : a Preliminary Step to Hierarchical Space Allocation in Stores belonging to a Chain.</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.4635515
  +"parent": null
}