Year
1993
Authors
NYECK Simon, BERGADAA M.
Abstract
To understand consumer attitudes towards the theater, this study addresses the network of meanings underlying individual experiences, and the influence on individual cognitive structure. The study focuses on theater activity as it is conceived and lived by individuals. The research objective is threefold : 1) Understand the meanings that individuals give to this activity , 2) Analyse the influences of time orientation and cognitive enrichment on these meanings , 3) Determine if there exist different patterns of culture/leisure consumption.
BERGADAA, M. et NYECK, S. (1993). Time Orientation and Cognitive Enrichment Influences on Consumer Attitudes towards a Cultural Activity : A Meaning Structure Analysis. Dans: Marketing for the New Europe : Dealing with Complexity – Proceedings of the 22nd Annual Conference of the European Marketing Academy. ESADE Business School, pp. 165-181.