Return to results
Presentations at an Academic or Professional conference (1993)

Research in Marketing : Some Trends, Some Controversies and Some Recommendations

Gilles Laurent and Bernard Pras, as guest speakers at the Symposium : Rethinking Marketing, indicated the main issues they perceive in research in marketing and the trends which appear most important for the future. Their point of view is based upon their personal opinion and the book they edited : Research Traditions in Marketing (Kluwer Publications, 1994).

PRAS, B. and LAURENT, G. (1993). Research in Marketing : Some Trends, Some Controversies and Some Recommendations.