Essec\Faculty\Model\Contribution {#2188
  #_index: "academ_contributions"
  #_id: "4136"
  #_source: array:26 [
    "id" => "4136"
    "slug" => "renault-china-the-challenge-of-increasing-brand-awareness"
    "yearMonth" => "2015-06"
    "year" => "2015"
    "title" => "Renault China: The Challenge of Increasing Brand Awareness"
    "description" => "LI, Y. (2015). Renault China: The Challenge of Increasing Brand Awareness. Dans: <i>Experiencing Innovation in Asia</i>. 1st ed. World Scientific, pp. 221-240."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "LI Yan"
        "bid" => "B00132135"
        "slug" => "li-yan"
      ]
    ]
    "ouvrage" => "Experiencing Innovation in Asia"
    "keywords" => []
    "updatedAt" => "2020-12-17 17:55:06"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "221-240"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Chapitres"
      "en" => "Book chapters"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => null
      "en" => null
    ]
    "authors_fields" => array:2 [
      "fr" => "Systèmes d’Information, Sciences de la Décision et Statistiques"
      "en" => "Information Systems, Decision Sciences and Statistics"
    ]
    "indexedAt" => "2024-04-26T17:22:06.000Z"
    "docTitle" => "Renault China: The Challenge of Increasing Brand Awareness"
    "docSurtitle" => "Book chapters"
    "authorNames" => "<a href="/cv/li-yan">LI Yan</a>"
    "docDescription" => "<span class="document-property-authors">LI Yan</span><br><span class="document-property-authors_fields">Information Systems, Decision Sciences and Statistics</span> | <span class="document-property-year">2015</span>"
    "keywordList" => ""
    "docPreview" => "<b>Renault China: The Challenge of Increasing Brand Awareness</b><br><span>2015-06 | Book chapters </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Renault China: The Challenge of Increasing Brand Awareness</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.301277
  +"parent": null
}